Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011Shai Coggins
Slide deck for my MS NGO Connection Days in Bacolod & Cebu, November 2011. This covers some specific research on web and social media uptake in the Philippines.
Effective Marketing Communications on a Shoestring4Good.org
Most nonprofit organizations have extremely limited marketing communication budgets, but that doesn’t mean they can’t create and execute effective marketing plans. This webinar is designed to help both leadership and marketing/communications staff think about:
Who is the target audience?
What are your goals?
What are the most effective (and cost effective) ways to reach your target audiences?
How will you know what’s working?
Social Media & Philanthropy Workshop (Miami, FL.)KDMC
Knight Digital Media Center presented a workshop on May 1, 2016 for participants in the Knight Media Learning Seminar in Miami. Workshop participants learned about effective practices for gaining visibility and engagement on social platforms.
Social Media for Professional Enhancement Lisa Gualtieri
I had the honor to present to the annual meeting of the Alumni Association of the Tufts University School of Medicine Public Health and Professional Degree (PHPD) Program. Here are my slides which highlight the excellent social media use of graduates @pamressler, @s_rattigan, and @RDCorinne
Social Media 101 for Not-for-Profits [Webinar]Shai Coggins
This is the slide deck I used for the social media 101 webinar I conducted for Connecting Up 2012 (#CU12) conference delegates last 19 Apr 2012. Great turnout + plenty of interesting questions after the presentation.
Social Media Marketing for Dance StudiosChris Kelley
Information, tips and techniques for dance studio owners about using social media marketing for their small business. General background on online marketing, with specific focus on using Facebook, Twitter, Instagram and YouTube for dance studios to use social media marketing.
This is a presentation I give to marketers who are using traditional methodologies to "communicate" with their core audiences. The purpose of this presentation is to educate and introduce traditional marketers and advertisers to the new consumer truths as well as educate them on the basics of interactive marketing and creative standards that fuel consumers conversations.
This is also used as a 101 to traditional agencies that are trying to build a digital culture with in their discipline sets.
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011Shai Coggins
Slide deck for my MS NGO Connection Days in Bacolod & Cebu, November 2011. This covers some specific research on web and social media uptake in the Philippines.
Effective Marketing Communications on a Shoestring4Good.org
Most nonprofit organizations have extremely limited marketing communication budgets, but that doesn’t mean they can’t create and execute effective marketing plans. This webinar is designed to help both leadership and marketing/communications staff think about:
Who is the target audience?
What are your goals?
What are the most effective (and cost effective) ways to reach your target audiences?
How will you know what’s working?
Social Media & Philanthropy Workshop (Miami, FL.)KDMC
Knight Digital Media Center presented a workshop on May 1, 2016 for participants in the Knight Media Learning Seminar in Miami. Workshop participants learned about effective practices for gaining visibility and engagement on social platforms.
Social Media for Professional Enhancement Lisa Gualtieri
I had the honor to present to the annual meeting of the Alumni Association of the Tufts University School of Medicine Public Health and Professional Degree (PHPD) Program. Here are my slides which highlight the excellent social media use of graduates @pamressler, @s_rattigan, and @RDCorinne
Social Media 101 for Not-for-Profits [Webinar]Shai Coggins
This is the slide deck I used for the social media 101 webinar I conducted for Connecting Up 2012 (#CU12) conference delegates last 19 Apr 2012. Great turnout + plenty of interesting questions after the presentation.
Social Media Marketing for Dance StudiosChris Kelley
Information, tips and techniques for dance studio owners about using social media marketing for their small business. General background on online marketing, with specific focus on using Facebook, Twitter, Instagram and YouTube for dance studios to use social media marketing.
This is a presentation I give to marketers who are using traditional methodologies to "communicate" with their core audiences. The purpose of this presentation is to educate and introduce traditional marketers and advertisers to the new consumer truths as well as educate them on the basics of interactive marketing and creative standards that fuel consumers conversations.
This is also used as a 101 to traditional agencies that are trying to build a digital culture with in their discipline sets.
Digital Strategy, Consumer Insights & Target AudienceArdian Atmaka
Disclaimer:
This slide is heavily inspired by Bud Caddell’s Digital Strategy 101.
I made this to practice my slide-making skills while trying to summarize the most basic understanding about digital strategy, insights and target audience.
LUMA's State of Digital Media at DMS 16LUMA Partners
LUMA presents our annual State of Digital Media which covers our views on the market, the industry trends and the future of the ecosystem with a specific focus on digital media and marketing. We hope you enjoy it.
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
Building Online Communities: Are You Using the Right Channels for Your Audience?TechSoup Canada
With new social media platforms emerging every day, it can be tempting to try to be everywhere at once. You need to understand what specific audiences you’re trying to reach (hint: “all Canadians” doesn’t count!). Then, find out where and how to reach them. Learn about which platforms your supporters are frequenting and what catches their attention.
This presentation was presented at AFP's Fundraising Day 2015.
Joanne Sweeney-Burke teachers you how to develop your Social Media Strategy in this course developed for Clare Local Development Company. Copyright to Digital Training Institute.
Building Communities: Increasing Online Engagement and AwarenessTechSoup Canada
TechSoup Canada presents a webinar for
the Canadian Association for Community Living on
How to build an online community through social media channels, what social media channels are out there, which ones should you be using, how to fit managing social media into your schedule, and tips for creating and curating great content to keep your community engaged.
This workshop will discussed how to strategically evaluate areas within a nonprofit in which integrating digital tools can increase an organization’s effectiveness, while also saving time, money, and stress. The workshop concludes by zeroing in on steps a small to medium size organization can take to optimize their Facebook Page, and help to answer the ever-elusive question of how to effectively use Social Media without it becoming a full-time job.
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Julia Campbell
Are you thinking about entering the world of social media for your nonprofit but not sure where to start? Do you wonder how it can make a difference to your organization? Or have you started out in the world of blogs, Twitter and Facebook but you’re not sure which tools and approaches are right for you? Are you concerned about time management and how much it will all cost?
When it comes to communication strategies, many nonprofits tend to stay in familiar, one-way marketing terrain – static websites, direct mail appeals, and print newsletters. However, the explosive growth of social media marketing tools offers an interactive way for nonprofits to build community and raise funds and awareness like never before.
Whether you already use social media in your nonprofit’s development plan or you’re new to the game, this presentation is for you. We will cover 10 highly successful social media habits of nonprofits, the “rules of the road” in social media for nonprofits and answer the big question – why do it at all?
This is a synopsis of a Digital Insight talk that I delivered in February 2017 to an invited audience in Crawley and Chelmsford. It was intended to focus these small businesses as to what Digital is about and why their business should consider the opportunities available to them in embracing the digital change.
In response to COVID-19, Together Project's staff and volunteers had to quickly adapt and pivot their programs in order to continue providing social support to newcomers in Canada. While their new model is only a few months in the making, Together Project has learned a great deal about how to set up an online volunteering program.
In this presentation, Anna Hill and Andrew Lusztyk (from Together Project) share with us their insights, including:
- How to get started setting up an online volunteering program;
- Tips and tools to develop a greater capacity to onboard and train volunteers remotely;
- Benefits and challenges of online volunteering;
- How online volunteering can help vulnerable demographics––from equipping volunteers to tackle new challenges
View the webinar recording here: https://youtu.be/NEm0Vu-IhpA
NOTE: This presentation was for new users of Power BI and/or those interested in brushing up on the basic functions and features of the program. View webinar recording on YouTube: https://youtu.be/ybfzGdHlumc
Microsoft's Power BI allows you to monitor key metrics, spot real-time trends and create personalized dashboards without being a data expert. Our expert, Alyssa Ford from Tech Impact, walks us through why Power BI is a powerful, low-cost tool that allows you to take your data from virtually any source (Excel files, Salesforce, SurveyMonkey, SQL server, SharePoint, etc.) and how to turn it into meaningful visualizations.
In this presentation, Alyssa covers:
– the basics of Power BI,
– what it can do,
– how licensing works,
– and some use-case examples.
Google Ads 101: Increase Your Nonprofit’s Presence With $10,000 a month Of AdsTechSoup Canada
This slidedeck is from a webinar hosted by TechSoup Canada featuring Simon and Lily of ConnectAd. They will help you understand how to register, access & use your Google Ads account to grow your nonprofit’s online presence. They'll show you how Google Ads can help your nonprofit connect to and engage with donors, volunteers, and supporters.
You will learn:
- How the Google Ads Grant can be useful to nonprofits
- How to apply for your Google Ads Grant account
- Step by step how to create your first campaign inside your Google Ads Grant account
The webinar is for beginners looking to learn how to access & use the main features of Google Ads. To see the webinar recording and other resources please visit http://bit.ly/GoogleAdsWebinar
Note that you must be a registered nonprofit in Canada to be eligible for Google Ad Grants. To apply for Google Suite for Nonprofits please visit http://bit.ly/2UGtfbw
Growth Strategies To Scale Up Your Small NonprofitTechSoup Canada
There are lots of small business growth strategies that you can apply to the nonprofit sector: from new products and services, to territory expansion and the elusive social enterprise development. Carla Langhorst of SmallBusinessSolver.com will explain how you can apply growth principles in financial and marketing planning to your nonprofit. Carla will show the you the business strategies and tools you can use so that your nonprofit can assess risk and scale up sustainably.
In this webinar, you will learn:
- About the emerging revenue generation trends that nonprofits are doing,
- How to strategically grow from your core operations while mitigating risk,
- The types of online resources you can access and use to continue evolving your strategic plans.
Ten Years of TechSoup Canada: Insights, ideas, and tips from a decade of #nptechTechSoup Canada
In 2019, TechSoup Canada turns 10! The past decade has taught us a lot about using technology as a tool for social impact, and we are eager to share that knowledge with you.
In our team's special 10 Year Anniversary webinar we explore the lessons of the past decade, trends shaping nonprofit technology today, and tips and tricks for making the most of your TechSoup Canada membership.
What you will learn:
-Key lessons from a decade of helping Canadian nonprofits use tech more effectively
-Tech trends to embrace and which ones to approach more cautiously
-Tips and tricks for maximizing your TechSoup Canada membership
How to be CASL & GDPR Compliant for the New Year 2019TechSoup Canada
In this webinar, Antoine Bonicalzi, Marketing Director* for Cyberimpact, will talk about how you can comply with CASL &GDPR by taking a few simple steps. All in simple plain English, no legal jargon guaranteed! Antoine will cover exactly what CASL & GDPR are, and how they apply to your nonprofit so that you’ll be ready to make 2019 your best data privacy & consent driven year yet.
In this webinar you will learn:
- How to handle your contacts’ personal data
- How to obtain & handle meaningful consent
- The types of software to help you stay compliant
- The channels of communication (e-mail & other digital communication) you can use to promote your work while remaining compliant
* Please note that Antoine is not a lawyer, the content of this webinar does not constitute legal advice. For legal advice, please consult legal experts.
Phil Downe - Avoiding Shady IT Vendors (final version)TechSoup Canada
In this webinar, IT contract specialist Phil Downe of Relations Management Group explains how to do cloud-based software negotiations with confidence.
The webinar answers the following questions:
How can you avoid vendor captivity and software traps?
How can you prepare for a negotiation, including leveraging and timing the deal?
How can you draft a contract and prevent contract ambiguity?
In this webinar, IT contract specialist Phil Downe of Relations Management Group explains how to do cloud-based software negotiations with confidence.
The webinar answers the following questions:
How can you avoid vendor captivity and software traps?
How can you prepare for a negotiation, including leveraging and timing the deal?
How can you draft a contract and prevent contract ambiguity?
Digital Storytelling: Understanding Social Media and Visual Storytelling Tool...TechSoup Canada
This presentation will explore how digital storytelling, through visuals, videos, and live stories can amplify and better communicate your nonprofit story. This presentation will also show how some nonprofits are using social media platforms for digital storytelling, with examples of successful campaigns on Facebook, Twitter, Instagram, and Snapchat.
In this presentation you will learn:
- How to tailor content and visuals to your organization’s social media platforms;
- Tools you can use to create images, infographics, and fonts to build your visual storytelling elements;
- Tangible ways to employ ethical practices into sharing digital stories.
nonprofits to find effective and creative ways of sharing their stories.
With so much communication happening between family, friends, businesses, and organizations – we can’t rely on the same old year-end fundraising practices to grow our year-end revenue.
In this webinar, Brady Josephson will walk you everything we’ve learned about year-end fundraising, and share key fundraising techniques that will help you cut through the clutter and grow your year-end revenue.
In this webinar you’ll learn:
- Some of the best days and times to send their emails to stand out in the overcrowded inboxes.
- How to send highly relevant emails that will get opened and help raise more money in December
- How to create high converting, year-end donation pages to make the most of this high traffic season.
Creating a Content Strategy for your Nonprofit WebsiteTechSoup Canada
Planning a new website for your nonprofit organization? A website content strategy will serve as a guide for many of the decisions you’ll make. You'll know what content you need to develop, what you can reuse or re-purpose, and what content is most important. Because it creates clarity about your site's purpose, audience and the outcomes you’re seeking, a content strategy will also guide specific decisions about website design and development.
What you'll learn:
- During this webinar, we’ll explore the benefits (which go far beyond content planning) of creating a clearly defined and documented website content strategy.
We will look at:
- Why you need to develop your content strategy before you start any website design or development work.
- The elements to include in a website content strategy – along with the steps involved in building one.
- Specific and productive ways to include internal stakeholders in the planning process.
Avoiding "Shady" IT Vendors: Doing Cloud-based Software Deals with ConfidenceTechSoup Canada
In this webinar, IT contract specialist Phil Downe of Relations Management Group explains how to do cloud-based software negotiations with confidence.
The webinar answers the following questions:
How can you avoid vendor captivity and software traps?
How can you prepare for a negotiation, including leveraging and timing the deal?
How can you draft a contract and prevent contract ambiguity?
Strategies for Donor Retention Using Your CRM SoftwareTechSoup Canada
CRM software can be a great tool to help you report and communicate effectively in your fundraising efforts. Philip Manzano of Keela.co will teach you how to show donor impact and retain donors by creating reliable reports and data. This webinar is for nonprofit professionals with essential fundraising skills who are looking to improve their craft with the use of CRM software.
In this webinar you will learn:
· Meaningful ways to connect with your donors and promote relationship building in your fundraising activities;
· To create reliable reports and ways to share information, case studies or stories with donors;
· To leverage your data with reports for donor retention, including how to create and customize reports.
How Your Nonprofit Can Avoid Data Breaches and Ensure Privacy Part 2TechSoup Canada
Part 1 of this webinar series provided an overview of cybersecurity and explained the cyber risks and legislation affecting nonprofits. In part 2 of the series, Imran Ahmad of Miller Thomson, LLP returns to answer your questions on cybersecurity and to delve deeper into cybersecurity maintenance and best practices to avoid data breaches. This includes the implementation of measures to prevent data breaches in the pre-attack phase, to the implementation of security best practices in the event of a cyber attack or breach.
What you will learn:
· How to develop key cybersecurity-related documents;
· How to maintain an internal matrix of when to notify affected individuals;
· How to review contracts from a cybersecurity compliance perspective.
How your nonprofit can avoid data breaches and ensure privacyTechSoup Canada
Increasingly, nonprofits hold large quantities of digital assets (such as donor information, grant application details, financial records, etc.). Organizations of all sizes and industries are being targeted by cyber criminals. Cyber-attacks will often devastate an organization’s operations and have significant financial, legal and reputational consequences.
In this webinar, Imran Ahmad of Miller Thomson, LLP will explain how implementing best practices from a pre-breach standpoint can go a long way to mitigate the negative consequences of a cyber-attack.
What you will learn:
- what the cyber threat landscape looks like
- how to ensure privacy of your digital assets
- steps to take in the aftermath of a cyber-attack
#nptech 2018: Trends, Insights, and PossibilitiesTechSoup Canada
What does the coming year hold for nonprofit technology? We asked a handful of subject matter experts to share their thoughts on the tech trends and opportunities the nonprofit sector should embrace in the coming year. With Alexander Dirksen of First Nations Technology Council, Marlene Oliveira of moflow, Yaa Otchere of Not An Elephant, Maryam Sahebol-Amri of TechSoup Canada, and Carolyn Tackett and Rogelio Lopez of Access Now.
There are many accounting platforms aimed at helping nonprofits achieve compliance, and QuickBooks is one of the most popular. In this presentation, Jean Elwell and Bob Wang of Legacy Advantage discuss using QuickBooks to ensure that your nonprofit is audit-proof. Join us!
Finding Meaning in the Numbers: Making Data-Informed Decisions Across Your Or...TechSoup Canada
Does your nonprofit track vital data -- but lack the time and resources to make sense of it? Don't worry! TechSoup Canada is here to help make your data work for you.
Join us to learn how to create a reasonable and manageable data strategy, and how to foster a culture of data-informed decision making across your entire organization.
In this webinar, you will learn how to:
-harness the potential of business intelligence and Big Data
-create and implement an integrated data strategy
-overcome institutional resistance and foster a culture of data-informed decision making
-use dashboards to gain insight into a variety of data sources
In this webinar, we get an overview of the comprehensive set of cloud services (Office 365, Azure, and Dynamics) that Microsoft donates to eligible nonprofits through TechSoup Canada. We also hear from local nonprofit Dixie Bloor Neighbourhood Centre about how migrating to Office 365 transformed their operations.
Update on Canada's Anti-Spam Legislation for Nonprofits and CharitiesTechSoup Canada
Back by popular demand, Maanit Zemel from Zemel van Kampen LLP (http://www.canadatechlaw.com), will walk nonprofits through Canada's Anti-Spam Legislation (CASL) for nonprofits and charities, and what's involved in the next deadline for CASL that will come into effect on July 1st, 2017.
What you will learn in this webinar:
- How CASL applies to nonprofits and charities
- What's changing in the next deadline, July 1st, 2017*: transition period for implied consent ends
- How to be compliant with the legislation
*Update as of June 7th 2017: CASL Private Right of Action indefinitely suspended and will not take effect on July 1st, 2017. Read more: https://www.the-cma.org/resource/newsroom/2017/casl-pra-suspension
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
2. About TechSoup Canada
We help nonprofits use
technology to achieve
their full potential.
Register your organization today, to be eligible to request over 300 products from 25 donor partners!
www.TechSoupCanada.ca/getting_started
3. Technology Donations Program
Is my org eligible?
a) Does your business number end in
RR0001?
b) Do you have a Letters Patent from Industry
Canada?
c) Are you incorporated as a not-for-profit
corporation with your province?
d) Are you a library?
You may be eligible to get donations
of…
4. We create and curate tech resources
@techsoupcanad
a
facebook.com/
techsoupcanada
feeds.feedburner.co
m/
techsoupcanada
9. Why is Social Media important?
increased interest to
attend an arts event
through posts on social
media
attended an arts or
cultural event due to
posts on social media
Social Media Plays a Major Role in Exposing New Audiences to Canadian Arts Organizations
of Canadians (interested
in arts & culture) use
social media to connect
with art organizations
http://corporate.askingcanadians.com/social-media-plays-a-major-role-in-exposing-new-audiences-to-canadian-arts-organizations/
10. Before you adopt, understand the tool
Common stages of social media adoption:
Peer pressure. “Everyone’s doing it, let’s do it too!”
Underestimating work. “Social media is easy. My nephew can do it. Set
up a Facebook account and start tweeting!”
Overestimating results. “We have some fans and followers, but we
haven’t gained new donors, members, volunteers, etc.– what gives?”
Disappointment. “This social media thing is a bust. It takes too much
time and the return isn’t worth it.”
Credit: Fenton
http://www.fenton.com/resources/see-say-feel-do/
11. Social Media is …
… Not a broadcast tool It’s more like a conversation
12. Social Media can be a lot of things
Think of Social Media as:
Community bulletin board. Info about
performances
Email. Answering questions about
performances; building relationships with
artists, other arts groups.
Discussion board/public forum. Post-show
discussions and engagement.
13. Social Media can be a lot of things
Think of Social Media as:
A guided museum tour.
Interesting/funny/thought-provoking arts
content, news, videos, etc.
A form/online form. Mini-surveys on what
artist/performance type you’d like to see
next season.
14. Quick Reminders
Assess. Online “listening” – who’s talking about you; the arts?
Set Goals. What tangible outcomes do you hope to see?
Target Audience. Who in your audience (or potential audience)
is using social media?
Define your voice. What is your organization’s personality?
Build your Team. Who’s in charge of strategy & direction? Who
will be handling the day-to-day tasks (tweeting, posting,
pinning, etc.)?
16. What social media
channels do you
have a presence on?
• Facebook
• Twitter
• LinkedIn
• Tumblr
• Pinterest
• Other
17. Understand Your Channels & Tools
Decide what channels to use and set goals
Facebook
Twitter
LinkedIn, etc.
More channels = more time & resources
Plan for 2 hours / week / channel
18. Who’s using social media?
2013 Canada Digital Future in Focus - comScore, Inc
of Canadians use
http://theexchangenetwork.ca/upload/docs/Canada's%20Digital%20Future%20in%20Focus%202013.pdf
social media
19. With Facebook in the lead …
of social media
users are on
Twitter
of social media users
are on LinkedIn
of social media users
are on Tumblr
of social media
users are on
Pinterest
20. Who’s online*?
Age 18-29
Age 30-49
Age 50-
64
Age 65+
9%
1%
15%
13%
5%
45%
14%
3%
24%
9%
60%
24%
5%
27%
19%
79%
27%
13%
31%
84%
The Demographics of Social Media Users – 2012
http://www.pewinternet.org/files/old-media/Files/Reports/2 *out of total % of internet users in US 013/PIP_SocialMediaUsers.pdf
21. Guidelines &
Best Practices
Facebook
Ideal posts are 40 – 80 characters
Post photos over links (& use optimal sizes)
Individuals: Weekends, 12-7pm
Organizations: Weekdays, 1-4pm
1. Profile picture easily
recognizable by potential
fans
2. Engaging cover photo
3. Short & sweet bio with
links
4. Optimize your profile
picture/cover photo with
links or more information
5. Customize your app
thumbnails
5
4
3
2
1
22. Guidelines &
Best Practices
Twitter
Ideal tweets are 100 characters
Max. two #hashtags
Individuals: Midweek & weekends, noon & 6pm
Organizations: Weekdays, 1-3pm
1. Recognizable profile
picture
2. Branded Twitter
handle
3. >160 character bio
with URL &
#hashtag to
increase search
ability
4. Pinned tweet
5. Visual & engaging
cover photo
4
1
3
2
5
23. Guidelines &
Best Practices
LinkedIn
Engage in groups (& be genuine!)
Post jobs & events to increase your SEO
Share valuable content (including offers)
Tuesday-Thursday, 7-9am & 5-6pm
1. Recognizable profile
picture
2. Include a cover
photo
3. Short & sweet bio
with links
4. Have every
employee, board
member or volunteer
on LinkedIn
reference you –
increase your reach
4
1
2
3
24. Guidelines &
Best Practices
Tumblr
Follow other blogs & like/reblog
Keep posts short – one image/video/text
update
Use #hashtags to increase reach
7-10pm
1. Choose a good, simple
theme
2. Short & sweet bio with
links
3. Know your post types
(text, photo, quote, link,
chat, audio & video) and
keep it visually
appealing
1
3
2
25. Guidelines &
Best Practices
Pinterest
Pin good photos/images
Add quality descriptions & use #hashtags
Repin & follow other like-minded people
Weekends, 2-4pm & 8pm-1am
1. Easily recognizable
profile picture
2. Short & sweet bio with
links
3. Start with 5-10 pinboards
with specific categories
with min. 5 pins for each
board
1
3
2
27. How to get followers & engagement?
Content Marketing
It’s not all about you – keep your own
content and services to a minimum
Participate in discussions and dialogues
Be timely with your responses
Focus on stories and engaging your
supporters
Lack time? Focus on one channel and deliver consistent content – be the go-to resource!
Also, it’s not just about getting followers – think about your goal
tip
!
YOUR CAUSE
IS NOT
YOUR STORY.
29. If you were a fan of your
own organization, what
would it take to engage
you?
Something fun?
Denny’s Diner Tumblr
Something
inspiring?
charity:water Facebook
Something useful?
TechSoup Canada,
Facebook
37. Why measure?
You need to know if it’s working (or not!)
Contribute to your org’s mission
Experiment & learn
You need to prove to others that it’s working
Leadership buy-in
Funding
38. How do you measure success?
Exposure Engagement
Conversion
SA
YFEE
L
SE
E
D
O Credit: Fenton
http://www.fenton.com/resources/see-say-feel-do/
39. Example Metrics
SEE
FB page likes &
reach
TW followers
RSS or email
subscriptions
Youtube views
Bit.ly clicks
SAY
FB post likes &
shares
Retweets
Email forwards
Repins & board
followers
FEE
L
FB shares with
message
Retweet with
message
Comments
Online mentions
DO
Donations
Advocacy actions
Event attendance
Membership
Volunteerism
Credit: Fenton
http://www.fenton.com/resources/see-say-feel-do/
40. Facts about measurement tools
Some tools are really expensive. Also they can
overwhelm you with data
There are lots of free & low cost tools. Use them only if
they measure the metrics you want
At the end of the day, it all comes back to your
spreadsheet
42. TechSoup Canada’s 5 Year Anniversary
Celebrate positive impact
Share our history
Engage members
Had an initial idea of a web-based timeline
43. Benchmark
TechSoup Germany celebrated their anniversary recently:
Made a website
Held a contest
4 stories shared online
44. Goals: Encourage members to share stories (benchmark
at 4), Member appreciation (aim for three posts), Tell a
Friend (email campaign)
49. TechSoup Canada’s
5 Year Anniversary Campaign Results
1 month campaign:
520 visits/mth
51 tweets/posts
18 member stories
Engagement lasted
throughout the month
… campaign success!
50. Resources
Tips for succeeding on Facebook
http://blog.bufferapp.com/facebook-reach-strategies
Ideas for social media engagement
http://www.bethkanter.org/squirrel-kiss
Idealware’s Nonprofit Social Media Decision Guide
http://idealware.org/reports/nonprofit-social-media-decision-guide
Idealware’s Nonprofit Social Media Policy Workbook
http://www.idealware.org/reports/nonprofit-social-media-policy-workbook
51. What is one next step
you plan on taking
after this webinar?
*** add speaking notes for this section for Joyce ***
People who like the arts like it all the time, not just a couple of times a year when they attend a performance! This is a way for them to stay connected to that side of themselves on an ongoing basis.
Social media complements other channels like your website and email, but doesn’t replace them.
Not just about promoting your shows! View this as a tool for building relationships. People will be more exposed to you over time and then more likely to buy tickets (though they may not see themselves as having done so *because* of social media)
Add more to this bit
Each channel is its own culture – it takes time to learn the language/ettiquette, meet the locals, etc. Don’t expect to barge in and find instant success
Mention FB challenges – resource at the end
Tumblr – one of the best ways to reach younger generations (it incorporate pretty much all elements of other social media tools). Very informal, fun and creative.
Tumblr is not for press releases, not well-suited for corporate/business style marketing
- A good example of this is Denny’s Diner (http://blog.dennys.com/)
See about how much to talk about this section.
-> Take the angle of “how to get great results on social media without it taking over your life”
Link to IW’s social media booklet
Promote others – e.g. Nicole promoting other businesses and festivals in Almonte. Idea of **reciprocity**
As an arts org you have a lot of great content at your fingertips. E.g. behind the scenes.
When you’re starting out, plan some stuff to make it less overwhelming, but also be spontaneous and responsive.
As you get more comfortable with the channel, you won’t need to plan as much.
*** add speaking notes for this section for Joyce ***
Keep in mind not everything can be directly tracked. E.g. in the fundraising world, social media has proved bad for getting donations but great for keeping donors engaged in what is going on