This document provides an overview of digital marketing and strategy development. It outlines various digital advertising channels including display ads, search engine marketing, email, editorial content, affiliate programs, and promotions. It discusses integrating online channels to achieve objectives. It also covers developing a strategy including evaluating current activities, defining objectives and audiences, planning audience interaction, and developing specific elements like websites, banners, and social media plans. The goal is to provide a high-level understanding of key digital marketing and strategy concepts.
Digital marketing refers to the marketing of product and services using the Internet and digital media.The objective of digital marketing is to promote your business or product worldwide.
An introduction to email marketing. The presentation provides an overview of email as a marketing tool and looks at the trends, pitfalls and best practices currently employed.
Golden Unicon is the No.1 Digital Marketing Company in Madurai, We do Web Design, Development, Digital Marketing, E-Commerce
Graphic Design, Corporate Videos & Logo Creation.
Digital marketing refers to the marketing of product and services using the Internet and digital media.The objective of digital marketing is to promote your business or product worldwide.
An introduction to email marketing. The presentation provides an overview of email as a marketing tool and looks at the trends, pitfalls and best practices currently employed.
Golden Unicon is the No.1 Digital Marketing Company in Madurai, We do Web Design, Development, Digital Marketing, E-Commerce
Graphic Design, Corporate Videos & Logo Creation.
Why digital Marketing necessary for business growth? How it is useful compare to tradition marketing. #Digital Marketing Benefits #Digital Marketing Channels #SEO #SMO #SMM #Email marketing #Blog #Analytics #Digital Marketing Strategies
Digital marketing Training|Digital Marketing Services|Digital Marketingsirisha ramit
Ramit – One Stop Digital Marketing Company is the leading Digital Marketing Agency for Digital marketing Services who plan, arrangement, execute, enhance, measure and deliver a technique or a strategy which take a shot at’s this computerized age and thereby expanding your online visibility for your Product, Service, App, Video, Service or Company.For more information visit http://ramitsolutions.com/digital-marketing-training/
Digital Marketing Course | Digital Marketing Tutorial For Beginners | Digital...Simplilearn
This presentation about Digital Marketing course will go through all the major methods available to market your content. This video covers the different forms of digital marketing available to you, like search engine optimization, content marketing, search engine marketing, social media marketing, affiliate marketing, native advertising, email marketing, and online PR. This video also focuses on how each of these marketing types works along with some of the popular tools that are used for Digital Marketing with the help of examples and practical demos. So, let's get started and step into the world of Digital Marketing.
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from Digital Marketing Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
This training is designed for youth digital natives who want to enhance their skills in digital marketing and social media management to equip them with the knowledge and practical skills that are essential for succeeding in this dynamic field. In today's world, businesses rely heavily on digital marketing and social media to reach their target audience.
Process to create a best digital marketing strategy.
4 Step Process - To Create Best Digital Marketing Strategy for 2018.
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Step 1 : Define your Goals and Objective of strategy
Step 2:Analyse every area of the business
Step 3:Creating Effective Plan
Step 4:Measure every actions
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
The widening scope of digital marketing has increased the demand for digital marketing courses. Digital Marketing Guru is a top digital marketing institute in Pune. We are a leading provider of the digital marketing courses in Pune. We, at Digital Marketing Guru, open doors for a wide array of career opportunities in the field and help you grow into digital professionals. We offer a wide range of digital marketing courses and certification programs to help you gain professional skills. Learn digital marketing strategies and enter the digital marketing world with confidence. We assist you in building the fundamental base to convert your passion into your core profession.
What is content marketing? It's the conversation that moves people from stranger to lead to customer to promoter. In this presentation, you'll learn two halves of content marketing, how to start building your content vault, a writer's block hack, and the secrets to promotion that we use at Autopilot.
This is an power-point presentation on Introduction to Digital Marketing. This slide includes Marketing Definition, Digital Marketing Definition, Why Digital Marketing is so trendy, Timeline of Digital Marketing and Areas of Digital Marketing.
The theme is totally designed by me and inspired from @njchevalier.
Why digital Marketing necessary for business growth? How it is useful compare to tradition marketing. #Digital Marketing Benefits #Digital Marketing Channels #SEO #SMO #SMM #Email marketing #Blog #Analytics #Digital Marketing Strategies
Digital marketing Training|Digital Marketing Services|Digital Marketingsirisha ramit
Ramit – One Stop Digital Marketing Company is the leading Digital Marketing Agency for Digital marketing Services who plan, arrangement, execute, enhance, measure and deliver a technique or a strategy which take a shot at’s this computerized age and thereby expanding your online visibility for your Product, Service, App, Video, Service or Company.For more information visit http://ramitsolutions.com/digital-marketing-training/
Digital Marketing Course | Digital Marketing Tutorial For Beginners | Digital...Simplilearn
This presentation about Digital Marketing course will go through all the major methods available to market your content. This video covers the different forms of digital marketing available to you, like search engine optimization, content marketing, search engine marketing, social media marketing, affiliate marketing, native advertising, email marketing, and online PR. This video also focuses on how each of these marketing types works along with some of the popular tools that are used for Digital Marketing with the help of examples and practical demos. So, let's get started and step into the world of Digital Marketing.
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from Digital Marketing Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
This training is designed for youth digital natives who want to enhance their skills in digital marketing and social media management to equip them with the knowledge and practical skills that are essential for succeeding in this dynamic field. In today's world, businesses rely heavily on digital marketing and social media to reach their target audience.
Process to create a best digital marketing strategy.
4 Step Process - To Create Best Digital Marketing Strategy for 2018.
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Step 1 : Define your Goals and Objective of strategy
Step 2:Analyse every area of the business
Step 3:Creating Effective Plan
Step 4:Measure every actions
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
The widening scope of digital marketing has increased the demand for digital marketing courses. Digital Marketing Guru is a top digital marketing institute in Pune. We are a leading provider of the digital marketing courses in Pune. We, at Digital Marketing Guru, open doors for a wide array of career opportunities in the field and help you grow into digital professionals. We offer a wide range of digital marketing courses and certification programs to help you gain professional skills. Learn digital marketing strategies and enter the digital marketing world with confidence. We assist you in building the fundamental base to convert your passion into your core profession.
What is content marketing? It's the conversation that moves people from stranger to lead to customer to promoter. In this presentation, you'll learn two halves of content marketing, how to start building your content vault, a writer's block hack, and the secrets to promotion that we use at Autopilot.
This is an power-point presentation on Introduction to Digital Marketing. This slide includes Marketing Definition, Digital Marketing Definition, Why Digital Marketing is so trendy, Timeline of Digital Marketing and Areas of Digital Marketing.
The theme is totally designed by me and inspired from @njchevalier.
Social Media is a powerful way for organizations of every size and industry to interact with their customers, critics, fans, and partners. The introduction of Social Media has enabled users to post comments, thoughts and opinions about services and products. With the increased frequency of participation in these sites, users are quickly becoming co-contributors to your brand — making it difficult to control your own messaging. This complimentary webinar is great for marketers looking to quickly get up-to-speed on the elements of Social Media, and more importantly, how to leverage those elements to increase ROI and take control of brand positioning.
Digital Marketing is latest trend of marketing in Indian Real Estate. It helps in generating targeted customer efficiently along this it reduces MARKETING & PROMOTION cost by 50%.
Giving an overview of why Paid Owned and Earned Media (POEM) is more relevant than ever before. Understand the what the channels are; reason for growth; and how to approach it.
2011: How to Realign Your Digital Marketing Strategy Shaun Quigley
@squigster shows you key trends shaping the digital marketplace, how to realign your digital strategy for paid, owned and earned media AND how to create a digital brief
FULL AUDIO HERE: http://www.instantpresenter.com/WebConference/RecordingDefault.aspx?c_psrid=E951DB87834E
2011: Realign Your Digital Strategy for a Smarter, Faster World Brunner
Join @squigster to learn how to realign your digital strategy. Learn about trends shaping the digital landscape, create your own digital brief and start measuring performance the right way.
AUDIO: http://www.instantpresenter.com/WebConference/RecordingDefault.aspx?c_psrid=E951DB87834E
2020 Social Decoding Employee Communities2020 Social
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This deck has been used for the following workshops:
- Talk at CII Connect Coimbatore 2010.
Update history:
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Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
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1. Digital Marketing 101
an overview of digital
advertising, media, strategy & process
version 1.0 | April 2010
2. Digital Advertising Arsenal
Display Ads that appear on websites, in pop-ups etc.
(banners)
S.E.M Paying for your page to be shown on search result
(Search Engine Marketing) pages.
Email Sending email newsletters or electronic direct mail.
(eDM)
Editorial Paid for coverage in online news, magazines & portals.
(Paid for)
Affiliate Paying site to promote your product for a commission.
(Partner Programs)
Promotions Digital versions of marketing sales promotions.
(Sales, Coupons, Competitions)
3. Integration of Online Channels
EXAMPLE OBJECTIVE: Create Brand Awareness through transmission of brand messages to consumers
SEO Website Microsite SEM
(Search Engine (Main Brand Site) (Campaign Specific Site) (Search Engine
Optimisation) Marketing)
Public Relations
(To gain unpaid editorial coverage)
Social Media Editorial Coverage
(Blogs, Networks, Social Info) (News sites, Publishers etc)
Impacts on
Traffic driver
4. Media Model
The Owned Bought Earned media model is a commonly cited media planning model
SOURCE: http://blogs.forrester.com/interactive_marketing/2009/12/defining-earned-owned-and-paid-media.html
1 Create a solar system of owned media.
2 Recognize that earned media is a result of brand behavior
3 Your paid media is not dead, but it is evolving into a catalyst.
5. Media Convergence
OWNED
Created by the
brand. Controlled Websites
messages
Email Lists
SEO EARNED
SEM Social Can be created by brand or
3rd party.
Tools Uncontrolled. Spread/
eDM
Viral broadcast by 3rd party.
Social
Advertising Media
BOUGHT
Social
Ads
Created by the brand.
Controlled messages.
Broadcast by third party
6. Media Convergence VIRAL EXAMPLE:
“Piano Stairs - The Fun Theory”
Owned: Video created by brand/agency
OWNED Bought: Media spend to support
Earned: YT hosted, spread by net users
Created by the
brand. Controlled Websites
messages
Email Lists
Content
SEO EARNED
SEM Social Can be created by brand or
3rd party.
Tools Uncontrolled. Spread/
eDM
Viral broadcast by 3rd party.
Social
Advertising Media
BOUGHT
Social
Ads
Created by the brand.
Controlled messages.
Broadcast by third party
7. Digital Strategy Development
A top line view of some steps to develop your online strategy.
0. Evaluate your current online activities.
1. Define your communications & business objectives.
2. Identify & describe your target audiences.
3. Plan your target audience interaction.
4. Define the broad strategy.
5. Create a channel and form plan.
6. Develop elements to execute channel plan.
8. Digital Strategy Development
0. Evaluate your current online activities.
1. Define your communications & business objectives.
2. Identify & describe your target audiences.
3. Plan your target audience interaction.
4. Define the broad strategy.
5. Create a channel and form plan.
6. Develop elements to execute channel plan.
‣ Look at your current analytics and gain some actionable insights:
‣ What content is popular? Why?
‣ How are users finding their way to the site? Direct, Search Keywords, referring sites
etc
‣ How are users navigating through the site?
‣ Are goals set-up being attained?
‣ Look at your competitors sites:
‣ What points of differentiation are there? Are they meaningful?
‣ What learnings can you take away?
9. Digital Strategy Development
0. Evaluate your current online activities.
1. Define your communications & business objectives.
2. Identify & describe your target audiences.
3. Plan your target audience interaction.
4. Define the broad strategy.
5. Create a channel and form plan.
6. Develop elements to execute channel plan.
‣ Business objectives are important to have framed.
‣ Digital projects often involve multiple stakeholder departments.
‣ Ensuring these are clearly defined means that all agree to work towards the common
goal, at a top-level.
‣ This helps with buy-in, cooperation and importantly provides strong strategic
direction.
‣ Communications goals are important to understand.
‣ These will be critical in sense checking ideas to ensure you’re still on track.
‣ There are often multiple goals which should be prioritized by importance to the
organisation.
10. Digital Strategy Development
0. Evaluate your current online activities.
1. Define your communications & business objectives.
2. Identify & describe your target audiences.
3. Plan your target audience interaction.
4. Define the broad strategy.
5. Create a channel and form plan.
6. Develop elements to execute channel plan.
‣ Define your target audience in human terms.
‣ What do they want?
‣ In what way could they engage with you?
‣ In what way do they want to engage with you?
‣ What is the common social object between you the brand and your consumers?
‣ Where are they when it’s best for you to talk to them? Facebook? Google?
MSNmessenger?
‣ All the usual relevant demographic and psychographic information.
‣ Also include technographics; http://www.forrester.com/Groundswell/profile_tool.html
11. Digital Strategy Development
0. Evaluate your current online activities.
1. Define your communications & business objectives.
2. Identify & describe your target audiences.
3. Plan your target audience interaction.
4. Define the broad strategy.
5. Create a channel and form plan.
6. Develop elements to execute channel plan.
‣ Based on your evaluation and research of points 0-2, determine the kind of interaction you
should have with your target audience.
‣ Some examples include:
‣ Do you create a blog with new posts that keeps your consumer coming back?
‣ Do you create a short snappy company overview with a CTA to get in touch?
‣ Do you create immersive experiences using interactive and visual graphics?
‣ Do you create a community?
‣ Consider, among other things, how your target audience:
‣ Wants to engage with you?
‣ How they use the net?
‣ What are their technographics?
‣ What you can do better than competitors?
12. Digital Strategy Development
0. Evaluate your current online activities.
1. Define your communications & business objectives.
2. Identify & describe your target audiences.
3. Plan your target audience interaction.
4. Define the broad strategy.
5. Create a channel and form plan.
6. Develop elements to execute channel plan.
‣ Create a Digital Brand Manifesto to consolidate the analysis from steps 0-3.
‣ This should include in one page, an overview of how it will work together and why.
‣ This manifesto will help you sell the project inwards, brief agencies, define your work and
educate newcomers to the project.
‣ Write it with the same personality and tone that your brand uses to communicate in.
13. Digital Strategy Development
0. Evaluate your current online activities.
1. Define your communications & business objectives.
2. Identify & describe your target audiences.
3. Plan your target audience interaction.
4. Define the broad strategy.
5. Create a channel and form plan.
6. Develop elements to execute channel plan.
‣ Evaluate Bought, Paid and Earned media.
‣ Decipher what media mix you need based on your goals, resources, target audience
etc.
‣ Consider the costs of media and production of elements.
‣ This is where you consider social media engagement as a long-term strategy.
‣ Does community building fit in with your interaction plan?
‣ In what form, on which platforms etc?
‣ Consider the effects of decisions on SEO, as organic search is an important factor in long-
term web strategy.
‣ Some example strategies include:
‣ Community Strategy: Using media and platforms that help build a strong network
of brand advocates and consumer relationships.
‣ Content Strategy: Creating and disseminating engaging ongoing content (e.g..
videos, blogs, games). Consider what is relevant, interesting and sustainable.
‣ Communicative Strategy: Making it easy for consumer to reach you, by opening
different channels for easy and quick live interaction (e.g.. Skype, MSN, twitter,
livechats)
14. Digital Strategy Development
0. Evaluate your current online activities.
1. Define your communications & business objectives.
2. Identify & describe your target audiences.
3. Plan your target audience interaction.
4. Define the broad strategy.
5. Create a channel and form plan.
6. Develop elements to execute channel plan.
‣ Here you write briefs to execute (build and dispatch) all the media elements.
‣ Some examples
‣ Website brief
‣ Banner brief
‣ Social Media engagement plan and guidelines
‣ A content schedule.
15. Digital Strategy Development
0. Evaluate your current online activities.
1. Define your communications & business objectives.
2. Identify & describe your target audiences.
3. Plan your target audience interaction.
4. Define the broad strategy.
5. Create a channel and form plan.
6. Develop elements to execute channel plan.
Website Process:
1. Overhaul your current site by looking at the analytics again.
2. Map out the current site. Then take it apart and map out a draft new site.
‣ List the content you want to have and how it is inter-linked.
‣ Consider scaling the site in the future, how will that work.
2B: STOP! Sense check what you’ve done so far.
3. Using site content, create the wireframes and back-end set-up
4. Develop design skins to overlay on top of the wireframes.
5. Develop the content (and remember to consider SEO when doing so). i.e.
‣ How much flash to use.
‣ Copywriting with an SEO balance.
16. Digital Strategy Development
0. Evaluate your current online activities.
1. Define your communications & business objectives.
2. Identify & describe your target audiences.
3. Plan your target audience interaction.
4. Define the broad strategy.
5. Create a channel and form plan.
6. Develop elements to execute channel plan.
Banner Considerations
‣ Before starting, you should consider the following:
‣ Is the message a brand or product direct response?
‣ Where are the clickthrus going? Do you need to build a landing page?
‣ Will the media buy allow for contextual targeting? (i.e. buying in relevant
keywords, environments etc)
‣ Do the media buy and production budgets allow for rich-media?
‣ When will it go in market? How long will it be in market? What else,
environmentally, is going on at that time?
‣ What are the tech specs?
17. Digital Strategy Development
0. Evaluate your current online activities.
1. Define your communications & business objectives.
2. Identify & describe your target audiences.
3. Plan your target audience interaction.
4. Define the broad strategy.
5. Create a channel and form plan.
6. Develop elements to execute channel plan.
Banner Creation Process
1. Creative Brief formed
2. Creative concepts are story-boarded including copy and sketches.
3. Concepts are digitally designed as statics/flats
4. Design flats are used as the storyboard for flash designers or other developers to animate
and build.
5. Completed banners are dispatched to media agency/publisher for ad-serving.
18. That’s all for now!
This document was born from notes, scribbes and discussions I had while giving several friends intros into
digital. It is therefore planned to be a work-in-progress, with additonal sections added to be added as
more discussions are had.
For more thoughts, ideas and explanations of marketing
and digital strategy, visit my marketing notebook, ‘The
Forest Through The Trees’ .
By Marek Wolski