Planning a new website for your nonprofit organization? A website content strategy will serve as a guide for many of the decisions you’ll make. You'll know what content you need to develop, what you can reuse or re-purpose, and what content is most important. Because it creates clarity about your site's purpose, audience and the outcomes you’re seeking, a content strategy will also guide specific decisions about website design and development.
What you'll learn:
- During this webinar, we’ll explore the benefits (which go far beyond content planning) of creating a clearly defined and documented website content strategy.
We will look at:
- Why you need to develop your content strategy before you start any website design or development work.
- The elements to include in a website content strategy – along with the steps involved in building one.
- Specific and productive ways to include internal stakeholders in the planning process.
Growth Strategies To Scale Up Your Small NonprofitTechSoup Canada
There are lots of small business growth strategies that you can apply to the nonprofit sector: from new products and services, to territory expansion and the elusive social enterprise development. Carla Langhorst of SmallBusinessSolver.com will explain how you can apply growth principles in financial and marketing planning to your nonprofit. Carla will show the you the business strategies and tools you can use so that your nonprofit can assess risk and scale up sustainably.
In this webinar, you will learn:
- About the emerging revenue generation trends that nonprofits are doing,
- How to strategically grow from your core operations while mitigating risk,
- The types of online resources you can access and use to continue evolving your strategic plans.
Ten Years of TechSoup Canada: Insights, ideas, and tips from a decade of #nptechTechSoup Canada
In 2019, TechSoup Canada turns 10! The past decade has taught us a lot about using technology as a tool for social impact, and we are eager to share that knowledge with you.
In our team's special 10 Year Anniversary webinar we explore the lessons of the past decade, trends shaping nonprofit technology today, and tips and tricks for making the most of your TechSoup Canada membership.
What you will learn:
-Key lessons from a decade of helping Canadian nonprofits use tech more effectively
-Tech trends to embrace and which ones to approach more cautiously
-Tips and tricks for maximizing your TechSoup Canada membership
Google Ads 101: Increase Your Nonprofit’s Presence With $10,000 a month Of AdsTechSoup Canada
This slidedeck is from a webinar hosted by TechSoup Canada featuring Simon and Lily of ConnectAd. They will help you understand how to register, access & use your Google Ads account to grow your nonprofit’s online presence. They'll show you how Google Ads can help your nonprofit connect to and engage with donors, volunteers, and supporters.
You will learn:
- How the Google Ads Grant can be useful to nonprofits
- How to apply for your Google Ads Grant account
- Step by step how to create your first campaign inside your Google Ads Grant account
The webinar is for beginners looking to learn how to access & use the main features of Google Ads. To see the webinar recording and other resources please visit http://bit.ly/GoogleAdsWebinar
Note that you must be a registered nonprofit in Canada to be eligible for Google Ad Grants. To apply for Google Suite for Nonprofits please visit http://bit.ly/2UGtfbw
Driving Engagement and Retention through Multichannel PersonalizationInformz
Learn how to turn website analytics into actionable insight providing constituents with a customized experience. Attendees will:
• Discover untapped opportunities for customizing the audience experience.
• Learn how web tracking functionality can drive content consumption.
• Gain insight into marketing automation tools that can transform audience engagement.
Audience Strategy is a modern, digital-first approach to growing audiences and member engagement for professional and trade associations and societies. Leverage this approach to grow your core membership while nurturing a broad, engaged audience to increase organizational impact, reach and revenue.
Accelerating Revenue Growth Through Influencer MarketingAffiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: Gain the expertise you need to implement successful, ROI-focused influencer marketing campaigns, while analyzing them in real-time using the latest technology.
How to Move Up The Ladder Of Relationship MarketingInformz
Forward-thinking associations see the value in moving towards a more personalized one-to-one communication style, but can be overwhelmed at the start because the steps look too steep and too high. We’ve got good news. It doesn’t have to be all or nothing!
Discussion topics include:
• How to get started with relationship marketing.
• Tracking and dividing your audience, from basic segmentation to defined personas.
• The importance of relationship marketing to attract, engage, and nurture millennials.
Growth Strategies To Scale Up Your Small NonprofitTechSoup Canada
There are lots of small business growth strategies that you can apply to the nonprofit sector: from new products and services, to territory expansion and the elusive social enterprise development. Carla Langhorst of SmallBusinessSolver.com will explain how you can apply growth principles in financial and marketing planning to your nonprofit. Carla will show the you the business strategies and tools you can use so that your nonprofit can assess risk and scale up sustainably.
In this webinar, you will learn:
- About the emerging revenue generation trends that nonprofits are doing,
- How to strategically grow from your core operations while mitigating risk,
- The types of online resources you can access and use to continue evolving your strategic plans.
Ten Years of TechSoup Canada: Insights, ideas, and tips from a decade of #nptechTechSoup Canada
In 2019, TechSoup Canada turns 10! The past decade has taught us a lot about using technology as a tool for social impact, and we are eager to share that knowledge with you.
In our team's special 10 Year Anniversary webinar we explore the lessons of the past decade, trends shaping nonprofit technology today, and tips and tricks for making the most of your TechSoup Canada membership.
What you will learn:
-Key lessons from a decade of helping Canadian nonprofits use tech more effectively
-Tech trends to embrace and which ones to approach more cautiously
-Tips and tricks for maximizing your TechSoup Canada membership
Google Ads 101: Increase Your Nonprofit’s Presence With $10,000 a month Of AdsTechSoup Canada
This slidedeck is from a webinar hosted by TechSoup Canada featuring Simon and Lily of ConnectAd. They will help you understand how to register, access & use your Google Ads account to grow your nonprofit’s online presence. They'll show you how Google Ads can help your nonprofit connect to and engage with donors, volunteers, and supporters.
You will learn:
- How the Google Ads Grant can be useful to nonprofits
- How to apply for your Google Ads Grant account
- Step by step how to create your first campaign inside your Google Ads Grant account
The webinar is for beginners looking to learn how to access & use the main features of Google Ads. To see the webinar recording and other resources please visit http://bit.ly/GoogleAdsWebinar
Note that you must be a registered nonprofit in Canada to be eligible for Google Ad Grants. To apply for Google Suite for Nonprofits please visit http://bit.ly/2UGtfbw
Driving Engagement and Retention through Multichannel PersonalizationInformz
Learn how to turn website analytics into actionable insight providing constituents with a customized experience. Attendees will:
• Discover untapped opportunities for customizing the audience experience.
• Learn how web tracking functionality can drive content consumption.
• Gain insight into marketing automation tools that can transform audience engagement.
Audience Strategy is a modern, digital-first approach to growing audiences and member engagement for professional and trade associations and societies. Leverage this approach to grow your core membership while nurturing a broad, engaged audience to increase organizational impact, reach and revenue.
Accelerating Revenue Growth Through Influencer MarketingAffiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: Gain the expertise you need to implement successful, ROI-focused influencer marketing campaigns, while analyzing them in real-time using the latest technology.
How to Move Up The Ladder Of Relationship MarketingInformz
Forward-thinking associations see the value in moving towards a more personalized one-to-one communication style, but can be overwhelmed at the start because the steps look too steep and too high. We’ve got good news. It doesn’t have to be all or nothing!
Discussion topics include:
• How to get started with relationship marketing.
• Tracking and dividing your audience, from basic segmentation to defined personas.
• The importance of relationship marketing to attract, engage, and nurture millennials.
5 Ways to Get Your Affiliate Program Ready for Q4Affiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: This session will focus on practical tips for merchants to prepare for Q4. Topics explored include: planning promotions and contests, securing placements, and finalizing new affiliate integrations.
Would you like to know what you can do to improve driver satisfaction and engagement?
Retaining qualified drivers is an ongoing challenge which can be particularly difficult if you do not understand what motivates your workforce and the possible triggers for turnover.
We invite you to review our recent presentation - Driver Retention: Industry trends and the importance of collecting driver feedback.
Topics Covered:
- The importance of collecting driver feedback
- New drivers and their unique needs
- The behavioral profile of a successful driver
- Best practices for engaging and retaining drivers
- The bottom-line benefits of a fully committed workforce
PILMMA's Ken Hardison and Tanner Jones, of Consultwebs discuss what law firms can do to choose a quality Web marketing vendor, and steps they can take to make sure they are getting value for their investment.
Why Advocacy Should be Part of Your Marketing Strategy - CMX Summit West 2016CMX
CMX Summit is the world's largest gathering of those who are ready to harness the power of collaboration and community in the digital age. Alicia Taggio of Hootsuite talks about how they built their massive ambassador program and why every company should consider one.
Subject line testing is the only way to stay in front of audience engagement. Check out the webinar where we share real examples of what worked and what didn’t based on results from over 5,000 different subject line tests. Now's your chance to get fresh ideas for your 2016 strategic test plan.
During this webinar we'll walk through:
• The top takeaways from over 80 million emails sent.
• Recommendations for crafting effective subject lines.
• How to utilize pre-header text to reinforce the subject line.
• Strategies for putting together a subject line test plan.
Search Engine Optimization - A Strategic OverviewChris Hewitt
With an ever expanding amount of information on the Web we, as Internet users, are becoming less patient and more skeptical of the information we view. This trend can, in large part, be attributed to the large number of organizations broadly pushing their messages to Internet users through paid placements, email, etc. This heavy marketing 'push' has driven Internet users to search engines like Google, MSN, and Yahoo! to proactively search for their own solutions. This trend has created amazing opportunities for organizations and companies to leverage relevant content to reach target audiences through keyword searches.
People are essentially raising their hands and it's possible that you have the answer! Search Engine Optimization (SEO) is a powerful strategic marketing tool for driving relevant, targeted audiences to your website. With this presentation we are going to demystify the concept of SEO and discuss how you can begin optimizing your website to capture relevant Internet traffic. Most importantly, we will discuss how to engage that new traffic and turn them into marketable opportunities for your business.
Search Engine Optimization creates tremendous opportunities for businesses to relevantly segmenting visitors, engaging them with value-added content, and, ultimately, drive conversion.
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: Thoughts on moving a program to another network using examples in hosting & fashion – managing affiliate transfer and ensuring that sales and revenue don’t suffer for your program or your affiliates.
Deena from SMART shares her experience in launching the AdvocateHub and engaging with SMART brand advocates. Through the AdvocateHub, SMART was able to better recognize and acknowledge their advocates. SMART also successfully mobilized previously inactive advocates with their use of creative and innovative challenges.
Take advantage of Digital Assets to increase the value of your sponsorship offers to improve sponsor satisfaction by providing meaningful data, longer and better engagement. This presentation introduces 3 examples of digital sponsorship tools and addresses how to sell sponsorship with the data you gather from these strategies.
Technology by itself is not going to be enough to make a workforce more productive -- it requires a clear line of site to business value.
Let's start by looking at the state of business today: businesses have developed and implemented over-engineered, automated processes. And in the quest to create productivity, we now have the 24 hr workday.
The question remains: How do we get workers to an even higher level productivity? I elaborate on the answer in this deck.
Learn more about Jive Software: http://bit.ly/1aTo6Vq
Want to understand the ROI of community? See what other companies are measuring and how often? Get a benchmark for where your community's measurement and value should be in this research report from CMX, sponsored by Influitive and Salesforce
Finding your Organization’s Digital Pulse: Leveraging Your Web Site as a Busi...Evolve Digital Labs
The need to scale solutions that are cost-effective and personal continues to strain healthcare organizations – even those known for innovation. As costs rise, the patient searches for answers – often online. But what does a patient want from a healthcare provider online? Your Web site should be your most valuable asset for patient acquisition and retention, but many organizations simply aren’t leveraging their Web site as a business tool. Gain a core understanding of what patients want online, and how to facilitate those tasks and tie these actions into business and revenue goals.
Good Data: The Fuel for your Association's Marketing EngineInformz
Personalization drives membership engagement. Your database is overflowing with data that will help you send targeted, triggered, and timely messages to keep members informed and engaged. In this webinar, learn how you can put your data to work for your association.
Making the Business Case for Your Community - CMX Summit West 2016CMX
CMX Summit is the world's largest gathering of those who are ready to harness the power of collaboration and community in the digital age. Gina Bianchini shares concrete tactics for measuring and pitching the value of your community
B2B Social Media and Professional ServicesAndrew Chang
A presentation on B2B Social Media and its application towards professional service organizations. This analysis was conducted by the Strategic Marketing Counsel Inc. 2011
How to Plan and Build a Content Marketing StrategyLiz Bedor
Step by step guide on how to plan and build an effective content marketing strategy. This will be covered in the following sections:
Discovery
Destination
Team
Editorial
Customer Journey
KPIs/Reporting
Optimization
What Content Marketing Is All About And Why It MattersBuiltvisible
An introduction to content marketing, with everything you need to get started. Learn how to research your audience, find out what they need, and then execute a campaign to maximise your brand exposure.
5 Ways to Get Your Affiliate Program Ready for Q4Affiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: This session will focus on practical tips for merchants to prepare for Q4. Topics explored include: planning promotions and contests, securing placements, and finalizing new affiliate integrations.
Would you like to know what you can do to improve driver satisfaction and engagement?
Retaining qualified drivers is an ongoing challenge which can be particularly difficult if you do not understand what motivates your workforce and the possible triggers for turnover.
We invite you to review our recent presentation - Driver Retention: Industry trends and the importance of collecting driver feedback.
Topics Covered:
- The importance of collecting driver feedback
- New drivers and their unique needs
- The behavioral profile of a successful driver
- Best practices for engaging and retaining drivers
- The bottom-line benefits of a fully committed workforce
PILMMA's Ken Hardison and Tanner Jones, of Consultwebs discuss what law firms can do to choose a quality Web marketing vendor, and steps they can take to make sure they are getting value for their investment.
Why Advocacy Should be Part of Your Marketing Strategy - CMX Summit West 2016CMX
CMX Summit is the world's largest gathering of those who are ready to harness the power of collaboration and community in the digital age. Alicia Taggio of Hootsuite talks about how they built their massive ambassador program and why every company should consider one.
Subject line testing is the only way to stay in front of audience engagement. Check out the webinar where we share real examples of what worked and what didn’t based on results from over 5,000 different subject line tests. Now's your chance to get fresh ideas for your 2016 strategic test plan.
During this webinar we'll walk through:
• The top takeaways from over 80 million emails sent.
• Recommendations for crafting effective subject lines.
• How to utilize pre-header text to reinforce the subject line.
• Strategies for putting together a subject line test plan.
Search Engine Optimization - A Strategic OverviewChris Hewitt
With an ever expanding amount of information on the Web we, as Internet users, are becoming less patient and more skeptical of the information we view. This trend can, in large part, be attributed to the large number of organizations broadly pushing their messages to Internet users through paid placements, email, etc. This heavy marketing 'push' has driven Internet users to search engines like Google, MSN, and Yahoo! to proactively search for their own solutions. This trend has created amazing opportunities for organizations and companies to leverage relevant content to reach target audiences through keyword searches.
People are essentially raising their hands and it's possible that you have the answer! Search Engine Optimization (SEO) is a powerful strategic marketing tool for driving relevant, targeted audiences to your website. With this presentation we are going to demystify the concept of SEO and discuss how you can begin optimizing your website to capture relevant Internet traffic. Most importantly, we will discuss how to engage that new traffic and turn them into marketable opportunities for your business.
Search Engine Optimization creates tremendous opportunities for businesses to relevantly segmenting visitors, engaging them with value-added content, and, ultimately, drive conversion.
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: Thoughts on moving a program to another network using examples in hosting & fashion – managing affiliate transfer and ensuring that sales and revenue don’t suffer for your program or your affiliates.
Deena from SMART shares her experience in launching the AdvocateHub and engaging with SMART brand advocates. Through the AdvocateHub, SMART was able to better recognize and acknowledge their advocates. SMART also successfully mobilized previously inactive advocates with their use of creative and innovative challenges.
Take advantage of Digital Assets to increase the value of your sponsorship offers to improve sponsor satisfaction by providing meaningful data, longer and better engagement. This presentation introduces 3 examples of digital sponsorship tools and addresses how to sell sponsorship with the data you gather from these strategies.
Technology by itself is not going to be enough to make a workforce more productive -- it requires a clear line of site to business value.
Let's start by looking at the state of business today: businesses have developed and implemented over-engineered, automated processes. And in the quest to create productivity, we now have the 24 hr workday.
The question remains: How do we get workers to an even higher level productivity? I elaborate on the answer in this deck.
Learn more about Jive Software: http://bit.ly/1aTo6Vq
Want to understand the ROI of community? See what other companies are measuring and how often? Get a benchmark for where your community's measurement and value should be in this research report from CMX, sponsored by Influitive and Salesforce
Finding your Organization’s Digital Pulse: Leveraging Your Web Site as a Busi...Evolve Digital Labs
The need to scale solutions that are cost-effective and personal continues to strain healthcare organizations – even those known for innovation. As costs rise, the patient searches for answers – often online. But what does a patient want from a healthcare provider online? Your Web site should be your most valuable asset for patient acquisition and retention, but many organizations simply aren’t leveraging their Web site as a business tool. Gain a core understanding of what patients want online, and how to facilitate those tasks and tie these actions into business and revenue goals.
Good Data: The Fuel for your Association's Marketing EngineInformz
Personalization drives membership engagement. Your database is overflowing with data that will help you send targeted, triggered, and timely messages to keep members informed and engaged. In this webinar, learn how you can put your data to work for your association.
Making the Business Case for Your Community - CMX Summit West 2016CMX
CMX Summit is the world's largest gathering of those who are ready to harness the power of collaboration and community in the digital age. Gina Bianchini shares concrete tactics for measuring and pitching the value of your community
B2B Social Media and Professional ServicesAndrew Chang
A presentation on B2B Social Media and its application towards professional service organizations. This analysis was conducted by the Strategic Marketing Counsel Inc. 2011
How to Plan and Build a Content Marketing StrategyLiz Bedor
Step by step guide on how to plan and build an effective content marketing strategy. This will be covered in the following sections:
Discovery
Destination
Team
Editorial
Customer Journey
KPIs/Reporting
Optimization
What Content Marketing Is All About And Why It MattersBuiltvisible
An introduction to content marketing, with everything you need to get started. Learn how to research your audience, find out what they need, and then execute a campaign to maximise your brand exposure.
Introduce the concepts and value of the content inventory and audit and get practical,
tactical tools and experience in conducting an audit, extracting insights, and
presenting the findings.
See Amy Nicholson's presentation slides from Marketing Week Live 2016. She will walk you through the 7 things you need to get straight before you get started on the path to content success.
Whatever your content challenge, find out how to solve it with these 7 steps to content marketing heaven.
Social Media in Marketing in Support of Your Personal Brand - Nicola Osborne, EDINA Digital Education Manager, for Abertay University (Dundee) 4th Year Marketing Students.
The Best in Financial Services Content MarketingNewsCred
NewsCred's “Trends + Trendsetters” guides aim to educate marketers on trends, opportunities and content strategies that best-in-class brands are utilizing to engage their audiences. In this guide, we’ll take a look at content marketing in the financial services industry -- specifically American Express's OPEN Forum and First Round Capital's The Review.
Step-by-step information about how associations can create an effective content strategy. Presentation given by Hilary Marsh and Rana Salzmann at the Association Forum Annual Meeting, June 2013
2016 is in full swing, and it’s shaping up to be an exciting year here at Sysomos. What do we have planned? Join us in this presentation to find out.
We’ll cover what we have planned for new products added to the Sysomos portfolio (Expion, Gaze, and Scout), and outline ways you can use two new products - Sysomos Influence and Sysomos Optimize - to zero in on key influencers and get more from targeted paid media on Twitter.
Creating a Business-Driven Content Marketing StrategyCarla Johnson
Many brands have an interest in content marketing but flounder with successful planning and execution. In most cases it’s due to a lack of strategy. Marketers struggle to create content relevant to audiences and prioritize activities in order to consistently publish, yet only 35% of marketers take the time to create a content strategy.
This workshop takes attendees through the process of creating a content strategy that will be immediately actionable. By discovering what matters to your audience and how they make decisions, you’ll create a content strategy that enables you to create highly relevant content that builds awareness, engagement, conversion and loyalty.
Beyond Cats: The basics of successful content marketingDeirdre Walsh
It's no secret that cats rule the internet; however, not every web asset can leverage these cyber stars. This presentation shares the 6 steps needed to build and optimize a successful content marketing program.
Brooklyn Center for Media Education: Basic Marketing Techniques 2012briccommunitymedia
As much information about marketing using print collateral, social media, metric evaluation and creating a marketing plan & campaign as you can fit into 75 slides.
From BRIC Arts | Media | Bklyn's Brooklyn Center for Media Education. www.bricartsmedia.org/bcme
Web Content Strategy - How to Plan for, Create and Publish Online Content for...Joe Pulizzi
A presentation from Joe Pulizzi (Junta42) and Kristina Halvorson (Brain Traffic) on February 6, 2009 Online Marketing Summit in San Diego.
The presentation goes into detail about why marketers have to develop a publishing mindset, why web content strategy is so difficult, and what you can do now to create an effective content strategy and plan within your own organization.
Background information and testimonials for b2b companies seeking content marketing program leadership with seasoned boutique consulting organization 3WaysDigital and Founder Trish Barber
Similar to Creating a Content Strategy for your Nonprofit Website (20)
In response to COVID-19, Together Project's staff and volunteers had to quickly adapt and pivot their programs in order to continue providing social support to newcomers in Canada. While their new model is only a few months in the making, Together Project has learned a great deal about how to set up an online volunteering program.
In this presentation, Anna Hill and Andrew Lusztyk (from Together Project) share with us their insights, including:
- How to get started setting up an online volunteering program;
- Tips and tools to develop a greater capacity to onboard and train volunteers remotely;
- Benefits and challenges of online volunteering;
- How online volunteering can help vulnerable demographics––from equipping volunteers to tackle new challenges
View the webinar recording here: https://youtu.be/NEm0Vu-IhpA
NOTE: This presentation was for new users of Power BI and/or those interested in brushing up on the basic functions and features of the program. View webinar recording on YouTube: https://youtu.be/ybfzGdHlumc
Microsoft's Power BI allows you to monitor key metrics, spot real-time trends and create personalized dashboards without being a data expert. Our expert, Alyssa Ford from Tech Impact, walks us through why Power BI is a powerful, low-cost tool that allows you to take your data from virtually any source (Excel files, Salesforce, SurveyMonkey, SQL server, SharePoint, etc.) and how to turn it into meaningful visualizations.
In this presentation, Alyssa covers:
– the basics of Power BI,
– what it can do,
– how licensing works,
– and some use-case examples.
How to be CASL & GDPR Compliant for the New Year 2019TechSoup Canada
In this webinar, Antoine Bonicalzi, Marketing Director* for Cyberimpact, will talk about how you can comply with CASL &GDPR by taking a few simple steps. All in simple plain English, no legal jargon guaranteed! Antoine will cover exactly what CASL & GDPR are, and how they apply to your nonprofit so that you’ll be ready to make 2019 your best data privacy & consent driven year yet.
In this webinar you will learn:
- How to handle your contacts’ personal data
- How to obtain & handle meaningful consent
- The types of software to help you stay compliant
- The channels of communication (e-mail & other digital communication) you can use to promote your work while remaining compliant
* Please note that Antoine is not a lawyer, the content of this webinar does not constitute legal advice. For legal advice, please consult legal experts.
Phil Downe - Avoiding Shady IT Vendors (final version)TechSoup Canada
In this webinar, IT contract specialist Phil Downe of Relations Management Group explains how to do cloud-based software negotiations with confidence.
The webinar answers the following questions:
How can you avoid vendor captivity and software traps?
How can you prepare for a negotiation, including leveraging and timing the deal?
How can you draft a contract and prevent contract ambiguity?
In this webinar, IT contract specialist Phil Downe of Relations Management Group explains how to do cloud-based software negotiations with confidence.
The webinar answers the following questions:
How can you avoid vendor captivity and software traps?
How can you prepare for a negotiation, including leveraging and timing the deal?
How can you draft a contract and prevent contract ambiguity?
Digital Storytelling: Understanding Social Media and Visual Storytelling Tool...TechSoup Canada
This presentation will explore how digital storytelling, through visuals, videos, and live stories can amplify and better communicate your nonprofit story. This presentation will also show how some nonprofits are using social media platforms for digital storytelling, with examples of successful campaigns on Facebook, Twitter, Instagram, and Snapchat.
In this presentation you will learn:
- How to tailor content and visuals to your organization’s social media platforms;
- Tools you can use to create images, infographics, and fonts to build your visual storytelling elements;
- Tangible ways to employ ethical practices into sharing digital stories.
nonprofits to find effective and creative ways of sharing their stories.
With so much communication happening between family, friends, businesses, and organizations – we can’t rely on the same old year-end fundraising practices to grow our year-end revenue.
In this webinar, Brady Josephson will walk you everything we’ve learned about year-end fundraising, and share key fundraising techniques that will help you cut through the clutter and grow your year-end revenue.
In this webinar you’ll learn:
- Some of the best days and times to send their emails to stand out in the overcrowded inboxes.
- How to send highly relevant emails that will get opened and help raise more money in December
- How to create high converting, year-end donation pages to make the most of this high traffic season.
Avoiding "Shady" IT Vendors: Doing Cloud-based Software Deals with ConfidenceTechSoup Canada
In this webinar, IT contract specialist Phil Downe of Relations Management Group explains how to do cloud-based software negotiations with confidence.
The webinar answers the following questions:
How can you avoid vendor captivity and software traps?
How can you prepare for a negotiation, including leveraging and timing the deal?
How can you draft a contract and prevent contract ambiguity?
Strategies for Donor Retention Using Your CRM SoftwareTechSoup Canada
CRM software can be a great tool to help you report and communicate effectively in your fundraising efforts. Philip Manzano of Keela.co will teach you how to show donor impact and retain donors by creating reliable reports and data. This webinar is for nonprofit professionals with essential fundraising skills who are looking to improve their craft with the use of CRM software.
In this webinar you will learn:
· Meaningful ways to connect with your donors and promote relationship building in your fundraising activities;
· To create reliable reports and ways to share information, case studies or stories with donors;
· To leverage your data with reports for donor retention, including how to create and customize reports.
How Your Nonprofit Can Avoid Data Breaches and Ensure Privacy Part 2TechSoup Canada
Part 1 of this webinar series provided an overview of cybersecurity and explained the cyber risks and legislation affecting nonprofits. In part 2 of the series, Imran Ahmad of Miller Thomson, LLP returns to answer your questions on cybersecurity and to delve deeper into cybersecurity maintenance and best practices to avoid data breaches. This includes the implementation of measures to prevent data breaches in the pre-attack phase, to the implementation of security best practices in the event of a cyber attack or breach.
What you will learn:
· How to develop key cybersecurity-related documents;
· How to maintain an internal matrix of when to notify affected individuals;
· How to review contracts from a cybersecurity compliance perspective.
How your nonprofit can avoid data breaches and ensure privacyTechSoup Canada
Increasingly, nonprofits hold large quantities of digital assets (such as donor information, grant application details, financial records, etc.). Organizations of all sizes and industries are being targeted by cyber criminals. Cyber-attacks will often devastate an organization’s operations and have significant financial, legal and reputational consequences.
In this webinar, Imran Ahmad of Miller Thomson, LLP will explain how implementing best practices from a pre-breach standpoint can go a long way to mitigate the negative consequences of a cyber-attack.
What you will learn:
- what the cyber threat landscape looks like
- how to ensure privacy of your digital assets
- steps to take in the aftermath of a cyber-attack
#nptech 2018: Trends, Insights, and PossibilitiesTechSoup Canada
What does the coming year hold for nonprofit technology? We asked a handful of subject matter experts to share their thoughts on the tech trends and opportunities the nonprofit sector should embrace in the coming year. With Alexander Dirksen of First Nations Technology Council, Marlene Oliveira of moflow, Yaa Otchere of Not An Elephant, Maryam Sahebol-Amri of TechSoup Canada, and Carolyn Tackett and Rogelio Lopez of Access Now.
There are many accounting platforms aimed at helping nonprofits achieve compliance, and QuickBooks is one of the most popular. In this presentation, Jean Elwell and Bob Wang of Legacy Advantage discuss using QuickBooks to ensure that your nonprofit is audit-proof. Join us!
Finding Meaning in the Numbers: Making Data-Informed Decisions Across Your Or...TechSoup Canada
Does your nonprofit track vital data -- but lack the time and resources to make sense of it? Don't worry! TechSoup Canada is here to help make your data work for you.
Join us to learn how to create a reasonable and manageable data strategy, and how to foster a culture of data-informed decision making across your entire organization.
In this webinar, you will learn how to:
-harness the potential of business intelligence and Big Data
-create and implement an integrated data strategy
-overcome institutional resistance and foster a culture of data-informed decision making
-use dashboards to gain insight into a variety of data sources
In this webinar, we get an overview of the comprehensive set of cloud services (Office 365, Azure, and Dynamics) that Microsoft donates to eligible nonprofits through TechSoup Canada. We also hear from local nonprofit Dixie Bloor Neighbourhood Centre about how migrating to Office 365 transformed their operations.
Update on Canada's Anti-Spam Legislation for Nonprofits and CharitiesTechSoup Canada
Back by popular demand, Maanit Zemel from Zemel van Kampen LLP (http://www.canadatechlaw.com), will walk nonprofits through Canada's Anti-Spam Legislation (CASL) for nonprofits and charities, and what's involved in the next deadline for CASL that will come into effect on July 1st, 2017.
What you will learn in this webinar:
- How CASL applies to nonprofits and charities
- What's changing in the next deadline, July 1st, 2017*: transition period for implied consent ends
- How to be compliant with the legislation
*Update as of June 7th 2017: CASL Private Right of Action indefinitely suspended and will not take effect on July 1st, 2017. Read more: https://www.the-cma.org/resource/newsroom/2017/casl-pra-suspension
Be ahead of the tech curve, not behind! 5 nonprofit tech trends for 2017 TechSoup Canada
What trends and best practices should your nonprofit embrace in 2017? On Jan 25th, we took a look at 5 tech and web design trends predicted to play a large role in 2017, such as automating dashboards and data visualization, creating a consistent User Interface (UI) and User Experience (UX), and more!
As part of your fundraising campaigns and online engagement, you likely collect many metrics and data points. But do you take the time to reflect on this data and use it to improve for next time? In this session, we’ll discuss metrics you can collect, share each other’s best practices for data collection processes, and demo dashboard tools that will help you see the big picture.
How Microsoft Office 365 Can Help Propel Your NonprofitTechSoup Canada
Office 365, one of the leading solutions for bringing operations to the cloud, is available as a donation and at a discount for nonprofits and charities in Canada. To understand how Office 365 can help the Canadian nonprofit sector, TechSoup Canada invited Microsoft Canada, Canadian Cancer Society and MessageOps to discuss Office 365 and its capabilities.
Presentation by Jared Jageler, David Adler, Noelia Duchovny, and Evan Herrnstadt, analysts in CBO’s Microeconomic Studies and Health Analysis Divisions, at the Association of Environmental and Resource Economists Summer Conference.
Understanding the Challenges of Street ChildrenSERUDS INDIA
By raising awareness, providing support, advocating for change, and offering assistance to children in need, individuals can play a crucial role in improving the lives of street children and helping them realize their full potential
Donate Us
https://serudsindia.org/how-individuals-can-support-street-children-in-india/
#donatefororphan, #donateforhomelesschildren, #childeducation, #ngochildeducation, #donateforeducation, #donationforchildeducation, #sponsorforpoorchild, #sponsororphanage #sponsororphanchild, #donation, #education, #charity, #educationforchild, #seruds, #kurnool, #joyhome
What is the point of small housing associations.pptxPaul Smith
Given the small scale of housing associations and their relative high cost per home what is the point of them and how do we justify their continued existance
Many ways to support street children.pptxSERUDS INDIA
By raising awareness, providing support, advocating for change, and offering assistance to children in need, individuals can play a crucial role in improving the lives of street children and helping them realize their full potential
Donate Us
https://serudsindia.org/how-individuals-can-support-street-children-in-india/
#donatefororphan, #donateforhomelesschildren, #childeducation, #ngochildeducation, #donateforeducation, #donationforchildeducation, #sponsorforpoorchild, #sponsororphanage #sponsororphanchild, #donation, #education, #charity, #educationforchild, #seruds, #kurnool, #joyhome
Russian anarchist and anti-war movement in the third year of full-scale warAntti Rautiainen
Anarchist group ANA Regensburg hosted my online-presentation on 16th of May 2024, in which I discussed tactics of anti-war activism in Russia, and reasons why the anti-war movement has not been able to make an impact to change the course of events yet. Cases of anarchists repressed for anti-war activities are presented, as well as strategies of support for political prisoners, and modest successes in supporting their struggles.
Thumbnail picture is by MediaZona, you may read their report on anti-war arson attacks in Russia here: https://en.zona.media/article/2022/10/13/burn-map
Links:
Autonomous Action
http://Avtonom.org
Anarchist Black Cross Moscow
http://Avtonom.org/abc
Solidarity Zone
https://t.me/solidarity_zone
Memorial
https://memopzk.org/, https://t.me/pzk_memorial
OVD-Info
https://en.ovdinfo.org/antiwar-ovd-info-guide
RosUznik
https://rosuznik.org/
Uznik Online
http://uznikonline.tilda.ws/
Russian Reader
https://therussianreader.com/
ABC Irkutsk
https://abc38.noblogs.org/
Send mail to prisoners from abroad:
http://Prisonmail.online
YouTube: https://youtu.be/c5nSOdU48O8
Spotify: https://podcasters.spotify.com/pod/show/libertarianlifecoach/episodes/Russian-anarchist-and-anti-war-movement-in-the-third-year-of-full-scale-war-e2k8ai4
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
A process server is a authorized person for delivering legal documents, such as summons, complaints, subpoenas, and other court papers, to peoples involved in legal proceedings.
ZGB - The Role of Generative AI in Government transformation.pdfSaeed Al Dhaheri
This keynote was presented during the the 7th edition of the UAE Hackathon 2024. It highlights the role of AI and Generative AI in addressing government transformation to achieve zero government bureaucracy
8. “Content strategy helps us find ways to
better understand all aspects of our content,
which means we can make smarter, more
informed decisions about how we’re going to
select and execute our tactics.”
~Kristina Halvorson & Melissa Rach
Content strategy for the web
9. Why you need a website content strategy:
Framework for making decisions
Alignment and consensus
Better, more effective website!
23. Your website’s purpose
What do you want your website to achieve?
Start with organizational strategic goals
Develop specific communications/website
objectives
24. Website purpose: examples
Expand the reach of client services
Provide access to training and tools
Explain the importance of diversity and
inclusion
27. Priority audiences: examples
People working in government and
other policy makers
Healthcare professionals working in
rehabilitation
Executive directors of nonprofit
organizations
30. “Creating personas for your audiences puts you and your
developer on the same page as far as knowing how to
present your website’s content. Everyone has the same
clear examples of what your target audiences look like.
Visualizing this helps your developer to present
navigation or content in a way that’s appropriate for each
visitor’s journey through the site.”
-Mike Mella, Be Like Water
36. Website key messages
1-2 for each audience
Answer >> If your website was a person
speaking to a member of your priority
audience, what would you want it to
say?
37. Key message examples:
“You can come to us for a connection to a
broader movement.”
“We can help you position your organization as
a leader in accessibility and inclusion in your
community.”
“We can open the door to new leadership
opportunities.”
39. Desired actions/outcomes
For each audience
– What actions do you want visitors to take?
– What actions do they want to take?
Prioritize: top three?
52. Remember: it’s a simple
document that captures your
best thinking, planning and
consultation
53. - Conduct a content audit
- Get familiar with your organization’s strategic plan
- Consult with internal stakeholders
- Review all available, relevant data
- Create marketing personas
CREATING YOUR WEBSITE CONTENT STRATEGY
55. Consulting with internal stakeholders
Ask for their help with understanding your
website’s visitors
Involve them in conducting your website
content audit
Get their help in understanding the questions
your site needs to answer
60. “The process is incredibly valuable and will
save you so much time in the long run.
You will have a much better understanding of
what you’re trying to do – and have a much
better sense of whether your website is
actually meeting your requirements.”
~Markus Stadelmann-Elder, Maytree
61. Take action: book six weeks in
your calendar for content
strategy development