The document outlines a webinar on social media strategies for not-for-profit organizations, emphasizing a 3-step strategy that includes asking critical questions, setting goals, and planning implementation. It provides tips on maximizing tools like Facebook and Twitter, including content creation and engagement strategies, as well as metrics for measuring success. Additional resources and best practices for effective social media usage are also highlighted.

1. Social Media 101
for Not-for-Profit Organisations
Webinar by Shai Coggins, Content & Community Manager,
Connecting Up - http://connectingup.org/

2. Agenda for Social Media 101

3. Agenda for Social Media 101
3-step social media strategy

4. Agenda for Social Media 101
3-step social media strategy
Maximising tools (Facebook & Twitter tips)

5. Agenda for Social Media 101
3-step social media strategy
Maximising tools (Facebook & Twitter tips)
Overall and best practice tips

6. Agenda for Social Media 101
3-step social media strategy
Maximising tools (Facebook & Twitter tips)
Overall and best practice tips
Questions

7. Social Media Advice in a Nutshell
from socialbrite.org

8. 3-Step Social Media Strategy

9. 3-Step Social Media Strategy
Step 1: Ask important
questions

10. 3-Step Social Media Strategy
Step 1: Ask important
questions
Step 2: Set goals and map ideas

11. 3-Step Social Media Strategy
Step 1: Ask important
questions
Step 2: Set goals and map ideas
Step 3: Plan implementation
and measurement

12. Ask important questions

13. Ask important questions
Where is your organisation's
online HQ?

14. Ask important questions
Where is your organisation's
online HQ?
Who’s going to manage?

15. Ask important questions
Where is your organisation's
online HQ?
Who’s going to manage?
Where are your stakeholders
online?

16. Ask important questions
Where is your organisation's
online HQ?
Who’s going to manage?
Where are your stakeholders
online?
What do you expect to get out
of social media?

17. Ask important questions
Where is your organisation's
online HQ?
Who’s going to manage?
Where are your stakeholders
online?
What do you expect to get out
of social media?
What should be in your policy?

18. Set goals and map ideas

19. Set goals and map ideas
Start with essentials - rate
importance!
Drive traffic to website, fundraising, community
engagement, marketing, media outlet, thought
leadership, etc

20. Set goals and map ideas
Start with essentials - rate
importance!
Drive traffic to website, fundraising, community
engagement, marketing, media outlet, thought
leadership, etc
Types of content
Create, curate, and share
Text, photos, videos, slide decks

21. Plan implementation & measurement

22. Plan implementation & measurement
Social media policy -
http://socialmedia.policytool.net/

23. Plan implementation & measurement
Social media policy -
http://socialmedia.policytool.net/
Schedule/content calendar
Google Docs, Outlook, etc

24. Plan implementation & measurement
Social media policy -
http://socialmedia.policytool.net/
Schedule/content calendar
Google Docs, Outlook, etc
Measurement tools
Edgerank Checker, Social Sprout, TwentyFeet,
Google Analytics, Hootsuite, PostRank Analytics,
etc

25. Maximising Tools

26. Learn required tools and resources

27. Learn required tools and resources
Start with 1-2 accounts

28. Learn required tools and resources
Start with 1-2 accounts
Keep it active and engage!

29. Learn required tools and resources
Start with 1-2 accounts
Keep it active and engage!
Most active (in Australia):
Facebook, LinkedIn, and Twitter

30. Learn required tools and resources
Start with 1-2 accounts
Keep it active and engage!
Most active (in Australia):
Facebook, LinkedIn, and Twitter
Useful tools: Tumblr, Hootsuite,
Crowdbooster, Flickr, Animoto
(video)

31. Learn required tools and resources
Start with 1-2 accounts
Keep it active and engage!
Most active (in Australia):
Facebook, LinkedIn, and Twitter
Useful tools: Tumblr, Hootsuite,
Crowdbooster, Flickr, Animoto
(video)
Other tools: photography, audio,
and video creation and editing

32. Why Facebook?
http://www.connectingup.org/resources/learning-centre/
facebook-101-nonprofits-basic-tips-and-guidelines

34. Australian reach (Mar ’12): 10.8+M users, 51.2% of
population, 46% male/54% female

35. Australian reach (Mar ’12): 10.8+M users, 51.2% of
population, 46% male/54% female
Choose between Facebook Page (larger reach) or Facebook
Group (closer reach)

36. Australian reach (Mar ’12): 10.8+M users, 51.2% of
population, 46% male/54% female
Choose between Facebook Page (larger reach) or Facebook
Group (closer reach)
Types of content: positive, multimedia, regular but avoid “wall
overkill”

37. Australian reach (Mar ’12): 10.8+M users, 51.2% of
population, 46% male/54% female
Choose between Facebook Page (larger reach) or Facebook
Group (closer reach)
Types of content: positive, multimedia, regular but avoid “wall
overkill”
Metrics: Facebook Insights, Edgerank Checker, Analytics

39. Follow other organisations' pages and interact with them

40. Follow other organisations' pages and interact with them
Like, comment, and share content

41. Follow other organisations' pages and interact with them
Like, comment, and share content
Invite selected people who might be interested in your work

42. Follow other organisations' pages and interact with them
Like, comment, and share content
Invite selected people who might be interested in your work
Create Facebook-specific campaigns

43. Follow other organisations' pages and interact with them
Like, comment, and share content
Invite selected people who might be interested in your work
Create Facebook-specific campaigns
Integrate with your overall online presence.

44. Why Twitter?
http://www.connectingup.org/resources/learning-centre/
twitter-first-steps

46. Australian reach (Mar ’12): 1.6 M users, 64% male/36% female

47. Australian reach (Mar ’12): 1.6 M users, 64% male/36% female
Types of content: balanced (555+), regular posts (re-posts
acceptable), participatory (hash tags- #)

48. Australian reach (Mar ’12): 1.6 M users, 64% male/36% female
Types of content: balanced (555+), regular posts (re-posts
acceptable), participatory (hash tags- #)
Tweetchats (#npau - chat is on every Wed fortnight, 3pm
AEDT), Live events (#CU12)

49. Australian reach (Mar ’12): 1.6 M users, 64% male/36% female
Types of content: balanced (555+), regular posts (re-posts
acceptable), participatory (hash tags- #)
Tweetchats (#npau - chat is on every Wed fortnight, 3pm
AEDT), Live events (#CU12)
Metrics: TwentyFeet, Crowdbooster, HootSuite

51. Follow and be followed - consider introductions

52. Follow and be followed - consider introductions
Utilise lists!

53. Follow and be followed - consider introductions
Utilise lists!
Reply, retweet, and fave

54. Follow and be followed - consider introductions
Utilise lists!
Reply, retweet, and fave
Share original and useful content

55. Follow and be followed - consider introductions
Utilise lists!
Reply, retweet, and fave
Share original and useful content
Use an app and/or desktop client (HootSuite, TweetDeck,
Twitter app, etc)

56. Other popular social networks

57. Some best practice tips

58. Some best practice tips
Integrate

59. Some best practice tips
Integrate
Connect

60. Some best practice tips
Integrate
Connect
Simplify

61. Some best practice tips
Take it back to base/
Integrate HQ
Connect
Simplify

62. Some best practice tips
Take it back to base/
Integrate HQ
Engage, collaborate,
Connect bring it offline
Simplify

63. Some best practice tips
Take it back to base/
Integrate HQ
Engage, collaborate,
Connect bring it offline
Use schedules and
Simplify tools that suit your
lifestyle

64. Questions?
Shai Coggins - Twitter: @shaicoggins |
Email: sc@connectingup.org
Connecting Up - Twitter:
@ConnectingUp | Email:
content@connectingup.org | Web:
http://connectingup.org/ (Blog +
Learning Centre)