Social Media for Professional Enhancement Lisa Gualtieri
I had the honor to present to the annual meeting of the Alumni Association of the Tufts University School of Medicine Public Health and Professional Degree (PHPD) Program. Here are my slides which highlight the excellent social media use of graduates @pamressler, @s_rattigan, and @RDCorinne
Social media for professional enhancement webinarLisa Gualtieri
I presented 2 webinars on Social Media for Professional Enhancement for alumni and students in Public Health and Professional Degree Programs at Tufts University School of Medicine. The slides included 3 case studies from graduates who use social media well: Pam Ressler, Sara Rattigan, and Corinne Dobbas.
These are slides from a master class I taught at the 2013 NC Philanthropy Conference. The introductory slides are very much social media 101. Later in the presentation we deal with integrating social and digital media into fundraising campaigns. http://www.jenningsco.com
Getting in the swim - Effective management of social mediaMiller Social Media
This document provides an overview of using social media effectively for non-profits. It discusses the importance of having a social media policy and focusing efforts by researching your target audience. Specific channels like Facebook, Twitter, LinkedIn and Google+ are examined in terms of appropriate content and engagement strategies. The document also touches on scheduling posts, building audiences, and idea generation for sharing stories and content across different social networks. Measurement of success and an experimental approach are recommended.
Digital Marketing 101 for Arts Presenters: Being social with social mediaTechSoup Canada
The document is a presentation on using social media for digital marketing. It discusses understanding social media and its importance for non-profits. It provides guidance on selecting social media channels, creating and sharing content, and measuring the impact. Examples are given of content that engages audiences and how to structure social media campaigns. Metrics and tools for evaluating effectiveness are also outlined. The presentation aims to help non-profits optimize their use of social media.
100824 West Sussex PCT Introduction to social mediaMark Walker
This document summarizes a presentation on introducing social media to West Sussex PCT. It discusses what social media is and its importance in today's working world. It outlines steps attendees can take to get started with social media, including listening, learning, being useful, and measuring results. Attendees learned about current social media uses, expressed questions, and discussed next steps at the individual and organizational levels.
#SocialSuperHero Be a Social Media Super Hero Presentation for Portland Femal...Lisa Peyton
The document outlines Lisa Peyton's presentation on becoming a social media superhero. It discusses her qualifications and experience in social media. The presentation aims to help busy professionals prove the value of social media, provide a framework for a social media strategy and plan, and leave attendees feeling confident, inspired and supported in their social media efforts. It covers developing goals and objectives, researching audiences, selecting appropriate channels, strategies for listening and engaging on social media, and tracking key performance indicators to measure success.
Beth Kanter shared her story of success with social media and principles of content strategy. She emphasized setting measurable objectives, identifying influencers, and using ongoing relationship building. Kanter also stressed the importance of integrated content creation, coordination, and curation strategies. This includes organizing topics, remixing content, and curating the best external content to share. Finally, she discussed measuring social media using appropriate metrics to improve results over time.
Social Media for Professional Enhancement Lisa Gualtieri
I had the honor to present to the annual meeting of the Alumni Association of the Tufts University School of Medicine Public Health and Professional Degree (PHPD) Program. Here are my slides which highlight the excellent social media use of graduates @pamressler, @s_rattigan, and @RDCorinne
Social media for professional enhancement webinarLisa Gualtieri
I presented 2 webinars on Social Media for Professional Enhancement for alumni and students in Public Health and Professional Degree Programs at Tufts University School of Medicine. The slides included 3 case studies from graduates who use social media well: Pam Ressler, Sara Rattigan, and Corinne Dobbas.
These are slides from a master class I taught at the 2013 NC Philanthropy Conference. The introductory slides are very much social media 101. Later in the presentation we deal with integrating social and digital media into fundraising campaigns. http://www.jenningsco.com
Getting in the swim - Effective management of social mediaMiller Social Media
This document provides an overview of using social media effectively for non-profits. It discusses the importance of having a social media policy and focusing efforts by researching your target audience. Specific channels like Facebook, Twitter, LinkedIn and Google+ are examined in terms of appropriate content and engagement strategies. The document also touches on scheduling posts, building audiences, and idea generation for sharing stories and content across different social networks. Measurement of success and an experimental approach are recommended.
Digital Marketing 101 for Arts Presenters: Being social with social mediaTechSoup Canada
The document is a presentation on using social media for digital marketing. It discusses understanding social media and its importance for non-profits. It provides guidance on selecting social media channels, creating and sharing content, and measuring the impact. Examples are given of content that engages audiences and how to structure social media campaigns. Metrics and tools for evaluating effectiveness are also outlined. The presentation aims to help non-profits optimize their use of social media.
100824 West Sussex PCT Introduction to social mediaMark Walker
This document summarizes a presentation on introducing social media to West Sussex PCT. It discusses what social media is and its importance in today's working world. It outlines steps attendees can take to get started with social media, including listening, learning, being useful, and measuring results. Attendees learned about current social media uses, expressed questions, and discussed next steps at the individual and organizational levels.
#SocialSuperHero Be a Social Media Super Hero Presentation for Portland Femal...Lisa Peyton
The document outlines Lisa Peyton's presentation on becoming a social media superhero. It discusses her qualifications and experience in social media. The presentation aims to help busy professionals prove the value of social media, provide a framework for a social media strategy and plan, and leave attendees feeling confident, inspired and supported in their social media efforts. It covers developing goals and objectives, researching audiences, selecting appropriate channels, strategies for listening and engaging on social media, and tracking key performance indicators to measure success.
Beth Kanter shared her story of success with social media and principles of content strategy. She emphasized setting measurable objectives, identifying influencers, and using ongoing relationship building. Kanter also stressed the importance of integrated content creation, coordination, and curation strategies. This includes organizing topics, remixing content, and curating the best external content to share. Finally, she discussed measuring social media using appropriate metrics to improve results over time.
This document provides an overview of public relations and how certified athletic trainers can utilize PR strategies and tactics. It defines PR as an ongoing communications strategy to enhance an organization's image through media coverage. The document then discusses how athletic trainers can use PR to build credibility, educate the public on their roles, and differentiate themselves from other professionals. It also reviews best practices for engaging with media outlets and using social media platforms like blogs, Facebook, LinkedIn and Twitter to promote the profession.
Webinar: Building a Case for Social MediaHHS Digital
The document discusses social media and its importance for organizations. It defines social media as the use of web and mobile technologies to facilitate online conversations and interactions. Social media allows organizations to establish their brand, learn from others, share information interactively, and build relationships. The document provides tips for organizations on understanding audiences, gaining leadership support, choosing tools, and managing social media efforts. It emphasizes that social media is about facilitating conversations and discusses NCI's use of blogs, social networks and its own internal social network sites.
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011Shai Coggins
Slide deck for my MS NGO Connection Days in Bacolod & Cebu, November 2011. This covers some specific research on web and social media uptake in the Philippines.
This document provides an overview of ideation tools and their uses at HHS. It discusses what ideation is, why it is important for federal agencies, how ideation tools can help agencies, and what resources are available. Ideation involves generating new ideas or solutions using crowd-sourcing technologies. It allows agencies to post questions, submit and discuss ideas, and vote on ideas. Agencies are using ideation to engage employees and stakeholders in problem-solving. Examples of agencies using ideation tools internally and externally are provided.
In the Know II: Creating Your Social Media PlanCDC NPIN
This presentation was used in a webcast that offered public health professionals the methods to successfully create a social media plan. How do you truly connect with your target audience? Developing a plan is one of the first and most important aspects of an engagement strategy. The right plan has many facets that work together to increase the likelihood of success.
Social Media & Philanthropy Workshop (Miami, FL.)KDMC
Knight Digital Media Center presented a workshop on May 1, 2016 for participants in the Knight Media Learning Seminar in Miami. Workshop participants learned about effective practices for gaining visibility and engagement on social platforms.
American Society of Regenerative Medicine - Dr Ravi Singh, M.A., M.S., PhD. Campaign Guru
Social Media Marketing How-To Presentation for Medical Doctors
American Society of Regenerative Medicine Speaker Presentation at Annual Conference in Nashville, Tennessee
December 8-9, 2019
Effective Marketing Communications on a Shoestring4Good.org
Most nonprofit organizations have extremely limited marketing communication budgets, but that doesn’t mean they can’t create and execute effective marketing plans. This webinar is designed to help both leadership and marketing/communications staff think about:
Who is the target audience?
What are your goals?
What are the most effective (and cost effective) ways to reach your target audiences?
How will you know what’s working?
The document discusses how the Substance Abuse and Mental Health Services Administration (SAMHSA) can integrate its social media platforms to optimize engagement through a program called "Ask SAMHSA." It describes how the program works by soliciting questions on Twitter and Facebook and responding via YouTube videos. The program requires few resources and helps expose audiences to SAMHSA's other platforms while encouraging engagement across its social media presence. Challenges include promotion, topic scope, timing, and accessibility of content.
Music Success Teleseminar Series - Social Media Mastery: Tools & DiscourseAriel Publicity
Register here for the Social Media Mastery 9-Week Course:
http://arielpublicity.com/9weekcourse/
In this call we will talk about:
- What Musicians Do Online vs. What Expert Marketers Do Online and How You Can Become an Expert Marketer Quickly
- Who is Currently Using Social Media and What Drives Them
- WWW = What Went Wrong: Common Mistakes Being Made By Musicians Online
- Marketing Basics 101. You’ll be Surprised as What Really Works
- How to REALLY Use Facebook and Twitter to Effectively Promote Your Music and Brand
- Top 5 Social Media Sites Every Musician Should Be On
The document provides guidance on developing an effective social media plan in 3 steps:
1) Build your strategy by defining goals, audiences, capacity and researching tools.
2) Tell your story by streamlining your message for different platforms and engaging audiences.
3) Create a detailed plan by choosing tools, developing content, building confidence, integrating efforts, promoting initiatives and assessing effectiveness.
The document emphasizes starting small, learning from others, keeping expectations realistic and making social media an ongoing part of operations.
The document provides an overview of a presentation by Amy Heiss on social media. The agenda includes explaining why social media is important, Dell's history with social media, Social Media & Community University, top ideas and questions for executives, and making time for social media. Key points discussed include how over 50% of organizations see social media as important, benefits like higher engagement and brand advocates, and Dell's use of social listening to improve customer experience and gain insights. The presentation provides ideas for social media strategy and engagement, such as tying social media to business goals, identifying influencers, and adopting a relationship approach to build advocates.
This document discusses social media strategies for colleges. It defines social media and its importance for information sharing. It provides best practices for social media use including planning, listening, communicating, and building an online presence. Specific strategy ideas are presented, such as using social media to increase donations, promote sports teams, showcase the college visually, and highlight the student experience through blogging. Examples of other colleges' social media uses are also described.
Beth Kanter conducted a one-day workshop for nonprofit organizations in New Zealand on using social media strategically. The workshop covered developing a networked mindset and organizational culture, creating SMART social media strategies aligned with objectives and audiences, integrating and optimizing content, listening to audiences, and engaging influencers. Participants worked on mapping their networks and developing posters outlining their social media objectives, audiences, strategies and metrics. The workshop also discussed managing attention online in a mindful way when using social media.
The document outlines the agenda for Day 3 of a social media and PR training. The day includes modules on key social media trends, Twitter, Facebook, using social media for PR, and developing a social media strategy. It provides examples of how social media has been used to spread news and discusses best practices for organizations using social media, including listening first before engaging, adding value to conversations, and measuring results. The key trends noted for 2013 include a focus on mobile experiences, visual content like video and photos, humanizing interactions to build communities, and the need for round-the-clock community management.
Knight Foundation - Digital Media Center - Foundation ConveningBeth Kanter
The document summarizes a workshop on leading on social platforms for foundation leaders. It discusses developing a networked mindset and using social media to improve relationships, awareness, engagement, and other goals. The workshop covered assessing an organization's maturity with social media from crawl to fly, cultivating professional networks, developing a social media strategy and using metrics to learn. It provided examples from foundations and encouraged participants to start small, learn from failures, and scale up social practices over time.
The document discusses developing a social media strategy for businesses and organizations. It covers defining what social media is, why organizations should use social media, how social media can be used for marketing purposes, developing a business case for social media, creating a social media strategy, and providing examples of strategy. The key aspects are listening to audiences, creating and sharing engaging content, and joining online conversations while adding value. The strategy should have clear goals, identify target audiences, create a content plan, and include methods to monitor and improve over time.
The document discusses the history of protecting cultural patrimony in Peru and introduces two software tools that can help in preservation efforts. It notes that after independence, cultural monuments from pre-Hispanic times were neglected but that starting in 1950 the Peruvian state undertook protecting important cultural and ecological sites. In 1985, laws were passed to protect cultural patrimony at national and international levels. The document then describes ArcTron software, developed in Germany, that can digitally reconstruct cultural sites and structures and provide data to aid preservation. It also introduces the Archaeological Software Package of Bonn, a non-profit project since 1973 that includes over 70 functions for archaeology analyses like seriation and mapping. The document concludes with proposals around
The document provides instructions for using social media for research purposes. It includes details on accessing presentation slides on slideshare, logging into a shared blog and Twitter account, and links to Google Docs used in the session. It also gives a 3-step guide to using RSS feeds that involves finding a reader, finding relevant feeds, and adding them to the reader. More detailed instructions are provided on setting up a Google account and adding feeds to Google Reader.
This document provides an overview of public relations and how certified athletic trainers can utilize PR strategies and tactics. It defines PR as an ongoing communications strategy to enhance an organization's image through media coverage. The document then discusses how athletic trainers can use PR to build credibility, educate the public on their roles, and differentiate themselves from other professionals. It also reviews best practices for engaging with media outlets and using social media platforms like blogs, Facebook, LinkedIn and Twitter to promote the profession.
Webinar: Building a Case for Social MediaHHS Digital
The document discusses social media and its importance for organizations. It defines social media as the use of web and mobile technologies to facilitate online conversations and interactions. Social media allows organizations to establish their brand, learn from others, share information interactively, and build relationships. The document provides tips for organizations on understanding audiences, gaining leadership support, choosing tools, and managing social media efforts. It emphasizes that social media is about facilitating conversations and discusses NCI's use of blogs, social networks and its own internal social network sites.
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011Shai Coggins
Slide deck for my MS NGO Connection Days in Bacolod & Cebu, November 2011. This covers some specific research on web and social media uptake in the Philippines.
This document provides an overview of ideation tools and their uses at HHS. It discusses what ideation is, why it is important for federal agencies, how ideation tools can help agencies, and what resources are available. Ideation involves generating new ideas or solutions using crowd-sourcing technologies. It allows agencies to post questions, submit and discuss ideas, and vote on ideas. Agencies are using ideation to engage employees and stakeholders in problem-solving. Examples of agencies using ideation tools internally and externally are provided.
In the Know II: Creating Your Social Media PlanCDC NPIN
This presentation was used in a webcast that offered public health professionals the methods to successfully create a social media plan. How do you truly connect with your target audience? Developing a plan is one of the first and most important aspects of an engagement strategy. The right plan has many facets that work together to increase the likelihood of success.
Social Media & Philanthropy Workshop (Miami, FL.)KDMC
Knight Digital Media Center presented a workshop on May 1, 2016 for participants in the Knight Media Learning Seminar in Miami. Workshop participants learned about effective practices for gaining visibility and engagement on social platforms.
American Society of Regenerative Medicine - Dr Ravi Singh, M.A., M.S., PhD. Campaign Guru
Social Media Marketing How-To Presentation for Medical Doctors
American Society of Regenerative Medicine Speaker Presentation at Annual Conference in Nashville, Tennessee
December 8-9, 2019
Effective Marketing Communications on a Shoestring4Good.org
Most nonprofit organizations have extremely limited marketing communication budgets, but that doesn’t mean they can’t create and execute effective marketing plans. This webinar is designed to help both leadership and marketing/communications staff think about:
Who is the target audience?
What are your goals?
What are the most effective (and cost effective) ways to reach your target audiences?
How will you know what’s working?
The document discusses how the Substance Abuse and Mental Health Services Administration (SAMHSA) can integrate its social media platforms to optimize engagement through a program called "Ask SAMHSA." It describes how the program works by soliciting questions on Twitter and Facebook and responding via YouTube videos. The program requires few resources and helps expose audiences to SAMHSA's other platforms while encouraging engagement across its social media presence. Challenges include promotion, topic scope, timing, and accessibility of content.
Music Success Teleseminar Series - Social Media Mastery: Tools & DiscourseAriel Publicity
Register here for the Social Media Mastery 9-Week Course:
http://arielpublicity.com/9weekcourse/
In this call we will talk about:
- What Musicians Do Online vs. What Expert Marketers Do Online and How You Can Become an Expert Marketer Quickly
- Who is Currently Using Social Media and What Drives Them
- WWW = What Went Wrong: Common Mistakes Being Made By Musicians Online
- Marketing Basics 101. You’ll be Surprised as What Really Works
- How to REALLY Use Facebook and Twitter to Effectively Promote Your Music and Brand
- Top 5 Social Media Sites Every Musician Should Be On
The document provides guidance on developing an effective social media plan in 3 steps:
1) Build your strategy by defining goals, audiences, capacity and researching tools.
2) Tell your story by streamlining your message for different platforms and engaging audiences.
3) Create a detailed plan by choosing tools, developing content, building confidence, integrating efforts, promoting initiatives and assessing effectiveness.
The document emphasizes starting small, learning from others, keeping expectations realistic and making social media an ongoing part of operations.
The document provides an overview of a presentation by Amy Heiss on social media. The agenda includes explaining why social media is important, Dell's history with social media, Social Media & Community University, top ideas and questions for executives, and making time for social media. Key points discussed include how over 50% of organizations see social media as important, benefits like higher engagement and brand advocates, and Dell's use of social listening to improve customer experience and gain insights. The presentation provides ideas for social media strategy and engagement, such as tying social media to business goals, identifying influencers, and adopting a relationship approach to build advocates.
This document discusses social media strategies for colleges. It defines social media and its importance for information sharing. It provides best practices for social media use including planning, listening, communicating, and building an online presence. Specific strategy ideas are presented, such as using social media to increase donations, promote sports teams, showcase the college visually, and highlight the student experience through blogging. Examples of other colleges' social media uses are also described.
Beth Kanter conducted a one-day workshop for nonprofit organizations in New Zealand on using social media strategically. The workshop covered developing a networked mindset and organizational culture, creating SMART social media strategies aligned with objectives and audiences, integrating and optimizing content, listening to audiences, and engaging influencers. Participants worked on mapping their networks and developing posters outlining their social media objectives, audiences, strategies and metrics. The workshop also discussed managing attention online in a mindful way when using social media.
The document outlines the agenda for Day 3 of a social media and PR training. The day includes modules on key social media trends, Twitter, Facebook, using social media for PR, and developing a social media strategy. It provides examples of how social media has been used to spread news and discusses best practices for organizations using social media, including listening first before engaging, adding value to conversations, and measuring results. The key trends noted for 2013 include a focus on mobile experiences, visual content like video and photos, humanizing interactions to build communities, and the need for round-the-clock community management.
Knight Foundation - Digital Media Center - Foundation ConveningBeth Kanter
The document summarizes a workshop on leading on social platforms for foundation leaders. It discusses developing a networked mindset and using social media to improve relationships, awareness, engagement, and other goals. The workshop covered assessing an organization's maturity with social media from crawl to fly, cultivating professional networks, developing a social media strategy and using metrics to learn. It provided examples from foundations and encouraged participants to start small, learn from failures, and scale up social practices over time.
The document discusses developing a social media strategy for businesses and organizations. It covers defining what social media is, why organizations should use social media, how social media can be used for marketing purposes, developing a business case for social media, creating a social media strategy, and providing examples of strategy. The key aspects are listening to audiences, creating and sharing engaging content, and joining online conversations while adding value. The strategy should have clear goals, identify target audiences, create a content plan, and include methods to monitor and improve over time.
The document discusses the history of protecting cultural patrimony in Peru and introduces two software tools that can help in preservation efforts. It notes that after independence, cultural monuments from pre-Hispanic times were neglected but that starting in 1950 the Peruvian state undertook protecting important cultural and ecological sites. In 1985, laws were passed to protect cultural patrimony at national and international levels. The document then describes ArcTron software, developed in Germany, that can digitally reconstruct cultural sites and structures and provide data to aid preservation. It also introduces the Archaeological Software Package of Bonn, a non-profit project since 1973 that includes over 70 functions for archaeology analyses like seriation and mapping. The document concludes with proposals around
The document provides instructions for using social media for research purposes. It includes details on accessing presentation slides on slideshare, logging into a shared blog and Twitter account, and links to Google Docs used in the session. It also gives a 3-step guide to using RSS feeds that involves finding a reader, finding relevant feeds, and adding them to the reader. More detailed instructions are provided on setting up a Google account and adding feeds to Google Reader.
The document contains a collection of quotes about leadership, success, dreams, and taking action. It encourages thinking about how to think rather than what to think. It emphasizes that success comes from will and taking action, not a lack of strength or knowledge. Leaders inspire others and point the way without needing to directly lead.
Examination of what criteria give online tutors the x factor in terms of facilitating online learning in synchronous spaces. This presentation was delivered through the Open University H818 online conference on Networked Professionals.
Social media for professional enhancement webinarLisa Gualtieri
I presented 2 webinars on Social Media for Professional Enhancement for alumni and students in Public Health and Professional Degree Programs at Tufts University School of Medicine. The slides included 3 case studies from graduates who use social media well: Pam Ressler, Sara Rattigan, and Corinne Dobbas.
This is an updated version of a previous presentation . Updates include how social media is included in the 2018 NASW Standards of Practice for Technology and Ethical Standards.
This presentation discusses the following
What roles do you need to have on your social media team.
Where to find the talent.
Who to hire.
Full of practical tips in helping you build your dream team.
Pamela Rutledge: Professional's Guide to Navigating Social MediaPamela Rutledge
Presentation from American Psychological Association National Convention 2012 Symposium. Guidelines for social media for clinicians, practitioners and professionals.
Sam Loewner - Using Social Media to Achieve Goals, Engage Citizens, and Impro...Plain Talk 2015
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Description: Learn what makes social media a uniquely useful tool to communicate with diverse audiences. This hands-on workshop will cover the uses of social media, the privacy and security concerns associated with new media, and how to write to reach your intended online audience.
Joanne Sweeney-Burke teachers you how to develop your Social Media Strategy in this course developed for Clare Local Development Company. Copyright to Digital Training Institute.
The document discusses the power of social media in marketing and public relations, providing a brief history of social media and its growth, statistics on physicians' use of social media, an overview of social media management tools, and tips for understanding customers and communities as well as resources for using social media effectively. It also includes an agenda for an upcoming meeting focused on discussing social media strategy.
The document discusses social media engagement and measurement. It covers defining goals for social media use, understanding your audience, having a strategic plan, using tools like Facebook, Klout and SproutSocial to measure engagement, and bringing it all together with reflection. Key tactics discussed include importing social profiles into dashboards to streamline communications, launching posts across platforms, and using metrics to identify impact. The document provides guidance on developing an effective social media strategy.
The following presentation was made for the Illinois Department of Public Health's 2012 Minority Health Conference in Naperville, IL on April 5, 2012. #MHC2012
These are the slides from Dan Dunlop's presentation at the UNC School of Dentistry - November 2012. The topic was social media and the dental practice.
Measuring Your Pharmacy's Return on Influence
How many people is your message reaching? Who exactly is it reaching? Can you measure the impact of your efforts? What gets measured gets improved--once you understand how to answer these questions, you can significantly improve your social media marketing efforts and fortify strong relationships with your community.
Developing your Twitter and overall social media strategyLucy Goetz
My presentation from Forward Ladies Positive Women's Day 27th February 2014 - focusing on where to start with social media - including setting objectives, KPIs, choosing platforms and key messages and audiences.
Presentation given to the Houston CPA Society Sept. 23, 2011 on Social Media in the workplace, specifically in regard to healthcare entities.
To learn more about BrandExtract, visit www.brandextract.com.
This document provides an overview of social media best practices for non-profits. It discusses the 5 stages of social media adoption, why organizations should use social media, defining goals, key metrics to measure, choosing appropriate platforms, content strategies, and resources for additional information. The key takeaways are that social media can help raise awareness, build relationships, and drive action if used strategically by setting goals, measuring performance, listening to audiences, and regularly reviewing results.
Clare Roebuck, Locality - social media presentation at Locality's convention ...Clare Roebuck
This document provides an overview of social media and how non-profit organizations can use social media to build community engagement. It discusses what social media is, why it is important, how it can help organizations meet goals like increasing attendance or fundraising. It also covers selecting appropriate platforms like Facebook, Twitter, YouTube and setting goals and metrics for each. The document provides tips on creating engaging content, implementing a social media strategy, and addressing any issues that may arise.
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20240605 QFM017 Machine Intelligence Reading List May 2024
Social media for professional enhancement
1. Social Media for
Professional Enhancement
Lisa Gualtieri, PhD, ScM
Department of Public Health and Community Medicine
Tufts University School of Medicine
l.gualtieri@tufts.edu
@lisagualtieri
2. You Need to Know about Social Media
• Professionally to…
– Develop a brand
– Promote your work
– Develop skills that you can use in your job
– Find your next job
• Personally to…
– Connect with others
– Make sure your personal presence isn’t embarrassing
professionally
– Stay current
3. Healthy People 2020
• Healthy People provides science-based, 10-year
national objectives for improving the health of all
Americans
– http://www.healthypeople.gov/2020
• Emerging Issues in Health Communication and
Health Information Technology explicitly
mentions social media and emerging
technologies
• Beneficial personally and professionally
3
4.
5. Develop a Social Media Strategy
Select goals
Evaluate social media Decide which social media
effectiveness technologies to use
•What are meaningful metrics? •Who are you trying to reach?
•How can they be measured? •What do they use?
•What do your competitors use?
Use social media
•How to use appropriately?
•How to integrate?
•What content?
•Who manages/participates?
•How much time?
5
6. How to Start Using Social Media
• Select personal or professional goals
• Decide which social media technologies to use based on
– Who are you trying to reach? What do they use?
– What do your competitors use?
• Select and use social media
– How to use appropriately?
– How to develop messages and content?
– How to integrate different social media technologies and a website?
– Who manages/participates? How much time?
• Evaluate social media effectiveness
– What are meaningful metrics? How can they be measured?
• Iterate
– There are always upgrades, evolving risks, changing popularity and use
6
– Your skills evolve!
7. There Are Many Metrics
• Number (or quality) of followers, friends, etc.
• Number (or quality) of tweets, posts,
comments, recommendations, etc.
• Extent to which retweeted, linked to, etc.
• Number of views
• Important to have clear goals to determine
which metrics matter
7
8. How to Learn about Social Media?
• Need current information since technologies change
– http://mashable.com/guidebook/twitter/
– http://mashable.com/guidebook/facebook/
– CDC Health Communicator’s Social Media Toolkit
http://www.cdc.gov/healthcommunication/ToolsTemplates/So
cialMediaToolkit_BM.pdf
• Learn from successes
– Popular non-health
• Old Spice
• Wendy’s
– Well-funded health
– Colleagues
• Low risk to try
10. Observe How Others Use Social Media To
• Listen – find out what people are saying
• Speak – connect with people in new ways
• Energize – get people to evangelize for you
• Support – help people solve their own and
each other’s problems
• Embrace – working with your community to
improve your offerings
• Don’t use it as a vehicle to push information
10
12. Case Study 1: Sara Rattigan,
MS-Health Communication ‘09
• First attempt
– No strategy: Website and blog (Wordpress)
– Took time to assess & “get to know” social media tools
• Sole-proprietorship: Rattigan Health Media
– Website
– Blog (Blogger)
– Twitter (very selective following)
– LinkedIn
• Other social media
– Facebook account (Personal only)
– Google tools: chat, documents, calendars (mostly personal)
12
18. Professional Impact
• Social media has allowed Sara to help her client
– Necessary layer of outreach/messaging, unavailable
through State system
– Eyes and ears for client on partner news (local - global) to
help direct federal grant initiatives
• Social media helps Sara professionally
– Brand business name and offerings across multiple
channels
– Stay on top of health & media trends
– “I continue to stand by old fashioned word of mouth and
in-person networking for primary business promotion.
But social media definitely helps, and most important it
keeps me active in thinking about new ideas.”
18
19. Lessons Learned
• Learned from personal history , and active
trial and error with different media
• Don’t have to use everything; type of use can
be tailored to your needs
• Allocating time doesn’t feel as burdensome
with a good strategy
• Never stop learning
19
20. Case Study 2: Pamela Ressler, RN, MS, HN-BC,
MS PREP ‘11
• History
– Started website in 2002 (www.stressresources.com)
– Started blog in 2006 (pamressler.blogspot.com)
– Monthly e-newsletter started in 2005
• Other social media
– Twitter @pamressler and @stressresources
– LinkedIn (Pamela Katz Ressler)
– Professional Facebook page: facebook.com/stressresources
– Google + (Pam Ressler)
20
27. Professional Impact
• Social media has allowed Pam to:
– Increase her speaking engagements
– Increase her consulting business revenue
– Author online course on social media for nurse leaders
– Increase her visibility as a thought leader
– Increase the SEO of her website
– Be interviewed for a number of articles because the reporters
found Pam on social media sites
– Be highly searchable on Google
27
28. Lessons Learned
• Why start?
– Social media allows your reach as an entrepreneur to be extended
exponentially without financial cost and can help establish your expertise
in your field
• What is the strategy?
– Pam uses Twitter, Facebook (professional page), LinkedIn and Google+ to
reach a wide range of individuals and organizations
• Some cross-posting
– She understands where her market is on social media
• Nurses tend to use Facebook and are just starting to use Twitter
• The medical profession is not well represented on LinkedIn, however business leaders
are well represented in this forum
28
29. More Lessons Learned
• How did strategy/social media use evolve?
• Evolved out of necessity – low marketing budget
• “I found social media a wonderful way to reach a larger audience
than was previously possible and add value via offering information
that my audience may not have seen in other forums”
• Allocating time?
• Social media is labor intensive to do right
• Social media must be kept current and this is always a challenge
• Pam posts daily to Twitter, multiple times a week to Facebook and
less frequently to Google + LinkedIn and blog
• Pam uses some cross posting applications for posts that may be
interesting to multiple audiences, but is selective
• For her audience, an e-newsletter has continued to be successful ;
she sends monthly since 2005
• “Remember that social media is a conversation -- make sure
you are listening as well as posting. Involving yourself in a
Tweetchat is a wonderful way to join a conversation.”
29
30. Case Study 3: Corinne Dobbas, MS, RD,
MS Friedman ’10
• First attempt
– “Nutrition with Corinne” wasn't working because the site
wasn't professional enough and the name is too generic
– Had a following online with Green Grapes
• Developed a brand: Green Grapes Nutrition
– Facebook, blog, and website
• Other social media
– Twitter branded as @RDCorinne
– LinkedIn but doesn’t use it much
– Personal Facebook account
30
31.
32.
33.
34.
35.
36.
37.
38.
39. Professional Impact
• Social media has allowed Corinne to
– write for other blogs and nutrition sites
– get in a cookbook (to be published)
– blog for Dr.Oz's Food for Your Whole Life conference in
NYC
• Social media helped her get her job at a high-end
health club, Bay Club Marin
– “The members there always google me. Thus, the fact
that I have a large social media presence makes them feel
good in seeing me and like they've made the right
choice.”
• “Clients love my blog and site, which helps me get
more clients… It’s a cycle.” 39
40. One More Case Study: Lisa Gualtieri
• Why start?
• What is the strategy?
• How did strategy/social media use evolve?
• Allocating time?
40
41.
42. What do I tweet about?
• Classes
• Papers
• Conferences
• People
• Dancing!
47. Always Select goals
Iterate
Evaluate social media Decide which social media
effectiveness technologies to use
• What are meaningful metrics? • Who are you trying to reach?
• How can they be measured? • What do they use?
• What do your competitors use?
Use social media
• How to use appropriately?
• How to integrate?
• What content?
• Who manages/participates?
• How much time?
47
48. Next Steps to Using Social Media
1) Set goals for your online presence
2) Conduct an inventory
a) Where do you currently have a presence
b) Set up Google Alerts to monitor your presence
3) Determine what works and doesn’t work about each
a) Effectiveness at reaching people
b) Effort to set up, update, and monitor
4) Prioritize technologies to use: current and new ones
5) Plan and execute
a) Different messages or the same
b) Different metrics or the same
6) Assess the impact after a month and iterate 48
Editor's Notes
Website – Very simple. Place to introduce who I am and present my work; links to my twitter account and blog.Thought hard about business name – wanted it to IDmyself and state what I do, but also work well in an internet search. If you Google ‘health media’ (don’t need the quotes) I come up twice in the first page of results. I use Yahoo! Small Business as my webhost. It’s not free, but it’s inexpensive, and I like the visitor analysis/web tracking tools they offer. I use Dreamweaver to build my sites, but Yahoo! also has easy building tools for those who don’t.
Blog – Place to showcase my writing and also my critical eye as it relates to health communication challenges. The posts give a flavor for who I am and how I might approach problems for a client. It also shows some of the other blogs I follow (which do not have to be on Blogger, btw). I used to use Wordpress for my blog during school, mainly because it was the platform for a job I had and I wanted to get to know it. But I switched to Blogger for my business. It’s well-established in the world of bloggers and has a recognized icon (used on my website). I find the editing tools more user-friendly, and it also has nice tools for keeping up with blogs I follow. A plus – It’s connected to Google, so I can sign in through my Gmail account. (Speaking of Google, still deciding how/in what way/if at all to use Google+. But I have used Google’s other tools professionally before – calendar and documents can be very interactive and public to anyone with a Google account.)
Twitter – Place where I keep up with current health trends and news on health comm and other health topics of interest to me. I don’t follow anyone that doesn’t tweet about things directly related to my professional interests (and I’ve told my close friends that so they think I’m being rude!). This was a strategic choice, and one I made primarily based on lessons learned from ‘friending’ too many Facebook. Right now, I don’t need a lot of people following me, so I don’t follow a lot of people. I use it more to keep up with relevent news/events and to interact with my primary client’s partners than as a business-promotion tool.
LinkedIn – I keep up with Connection updates, and keep my profile updated, but don’t use it daily as it’s not necessary. I’ve connected people together in the past, and been introduced to people. And I was recently approached for consulting work by former MDPH colleague currently starting his own business; We weren’t connected on LinkedIn but he found me in a search; he saw I am also now my own business and was able to check out my work through the link to my website.The ‘who’s viewed your profile’ feature is also nice. Even if you can’t get all the details without upgrading your account, you still get the #s.
Social media has helped me better serve my main client. I consult with a group in MDPH, and the state health department has a lot of barriers regarding what individual programs can do with social media; as a consultant, I don’t have to adhere to those rules, so I can promote my MDPH program and interact with their partners on Twitter and Blogs through my professional accounts; I also hear about what their partners and funders are doing, to help them better shape initiatives and meet stakeholder needs.Personally, the use of multiple, connected social media helps me to maintain a clear and consistent message about my business and services, and highlight the different colors of what I have to offer based on the what a given medium has to offer. It’s also a good motivator to keep active in ‘work’ outside of work. I enjoy what I do, but life often takes over. Especially now being self-employed, it helps to have that extra pressure of keeping my accounts up to date. You never know when someone’s going to ‘stop by.’
Why start? Because it’s the way things are moving (and it’s fun!). You interact with a lot more people and ideas than without it. Strategy? You don’t have to be on everything to have a strategy that works for you. Know your goal, and what you want to get out of it professionally. Then take time to see how things work, and how they can help you meet that goal – you won’t . There are recommended ways to use a blog, Twitter, etc. but it has to be tailored to your needs. Evolution? Website was a given, but had to revamp; Blog was a given, but had to revamp; Resisted Twitter at first, but the medium has evolved since its beginning and I’ve found how it fits for me; learned Facebook was a “no” through trial; have always been on LinkedIn, and not just tailoring needed there. Time? You do have to put in the time, but how much goes back again to your goal. E.g. probably use Twitter less than most others, but it still satisfies my professional needs for the moment. I find that when everything’s tied to my personal interests, it feels more natural to the time in – like it’s serving two purposes, and not just a chore.I continue to tailor the way I use things as my needs change – design tweaks; type of people I follow/interact with on Twitter; etc. But my strategy serves as a skeleton and keeps my overall professional presence consistent when I do.
Appropriatelyfor the nature of the social media technology and the health messaging