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Growing a nonprofit social media strategy: MS NGO Day Sydney 2010

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Shai Coggins
Shai Coggins

This is the social media presentation by Shai Coggins at the Microsoft NGO Day in Sydney last 4th November 2010.

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Pos Lik Tex Tweet Growing a Nonprofit Social Media Strategy
Connecting Communities Microsoft NGO Connection Day: Technology for Nonprofits & Charities Sydney, 4 November 2010 Comic from getyourbudgetback.com Presentation by: Shai Coggins Manager, Online Content Connecting Up Australia http://connectingup.org/
Social Media Strategy In a Nutshell • Plan • Execute • Measure and Analyse Rinse and Repeat
Plan • Goals - Planning with the end in mind • Tools - What are you going to use?
Execute • Strategy - How are you going to do what you are planning to achieve? • Policies, Staffing, Resources, Schedule, etc
Measure and Analyse • Metrics - Quantitative and Qualitative • Results - Tangible and Intangible • Tools - What are you going to use?
Social Media Growth Stages Sit Craw Wal Run Fl Where’s your nonprofit at right now? Partly based on Beth Kanter’s Social Media Strategy Blocks (http://bethkanter.org/ | Twitter: @kanter)
Growth Stage: SIT •Awareness •Taking Notice •Acknowledge the Need •Tentative Attempts
Growth Stage: CRAWL •Start 1 - 2 accounts •Ad Hoc Updates •No ownership •1-2 people organisation awareness •Broadcasting Mode
Growth Stage: WALK •Support from top level •Staffing allocation (part-time/full-time) •Updates more often, no schedule •Start @replies, etc •Creation of original content
Growth Stage: RUN •Managed by full-time staff •Scheduled and planned updates •Organisation-wide awareness •Engagement with RTs, hashtags, etc •Regular original content •Multimedia use •Basic analytics
Growth Stage: FLY •Organisation-wide use •Facilitation •Strong community engagement •Co-creation of content with community members •Community ownership •Effective use of additional tools (analytics, etc)
Social Media Practice of Nonprofits in Australia: Case Studies and Samples
Engage with Stakeholders Recruit volunteers Fundraising Campaign
Feedback, Promotions, Comments, Likes... http://www.facebook.com/pages/A- Stronger-Voice-For-Greater-Western- Sydney/469351070787 http://www.facebook.com/pages/The-Parents-Jury/ 111753535541539
Ask Response
Summary • What’s your nonprofit’s social media strategy? • How do you plan, execute, and measure? • Which growth stage is your nonprofit at right now? How are you going to the next stage?
Twitter: @ConnectingUp Facebook: http://www.facebook.com/connectingup Website: http://connectingup.org/ Twitter: @DonorTec Facebook: http://www.facebook.com/pages/DonorTec/ 185503456986 Website: http://donortec.org/
Credits • Photos via Photoxpress.com and under copyright by respective photographers. • Thanks to respective organisations for samples/studies.

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Growing a nonprofit social media strategy: MS NGO Day Sydney 2010

  • 1. Pos Lik Tex Tweet Growing a Nonprofit Social Media Strategy
  • 2. Connecting Communities Microsoft NGO Connection Day: Technology for Nonprofits & Charities Sydney, 4 November 2010 Comic from getyourbudgetback.com Presentation by: Shai Coggins Manager, Online Content Connecting Up Australia http://connectingup.org/
  • 3.
  • 4. Social Media Strategy In a Nutshell • Plan • Execute • Measure and Analyse Rinse and Repeat
  • 5. Plan • Goals - Planning with the end in mind • Tools - What are you going to use?
  • 6. Execute • Strategy - How are you going to do what you are planning to achieve? • Policies, Staffing, Resources, Schedule, etc
  • 7. Measure and Analyse • Metrics - Quantitative and Qualitative • Results - Tangible and Intangible • Tools - What are you going to use?
  • 8. Social Media Growth Stages Sit Craw Wal Run Fl Where’s your nonprofit at right now? Partly based on Beth Kanter’s Social Media Strategy Blocks (http://bethkanter.org/ | Twitter: @kanter)
  • 9. Growth Stage: SIT •Awareness •Taking Notice •Acknowledge the Need •Tentative Attempts
  • 10. Growth Stage: CRAWL •Start 1 - 2 accounts •Ad Hoc Updates •No ownership •1-2 people organisation awareness •Broadcasting Mode
  • 11. Growth Stage: WALK •Support from top level •Staffing allocation (part-time/full-time) •Updates more often, no schedule •Start @replies, etc •Creation of original content
  • 12. Growth Stage: RUN •Managed by full-time staff •Scheduled and planned updates •Organisation-wide awareness •Engagement with RTs, hashtags, etc •Regular original content •Multimedia use •Basic analytics
  • 13. Growth Stage: FLY •Organisation-wide use •Facilitation •Strong community engagement •Co-creation of content with community members •Community ownership •Effective use of additional tools (analytics, etc)
  • 14. Social Media Practice of Nonprofits in Australia: Case Studies and Samples
  • 15. Engage with Stakeholders Recruit volunteers Fundraising Campaign
  • 16. Feedback, Promotions, Comments, Likes... http://www.facebook.com/pages/A- Stronger-Voice-For-Greater-Western- Sydney/469351070787 http://www.facebook.com/pages/The-Parents-Jury/ 111753535541539
  • 17. Ask Response
  • 18.
  • 19. Summary • What’s your nonprofit’s social media strategy? • How do you plan, execute, and measure? • Which growth stage is your nonprofit at right now? How are you going to the next stage?
  • 20. Twitter: @ConnectingUp Facebook: http://www.facebook.com/connectingup Website: http://connectingup.org/ Twitter: @DonorTec Facebook: http://www.facebook.com/pages/DonorTec/ 185503456986 Website: http://donortec.org/
  • 21. Credits • Photos via Photoxpress.com and under copyright by respective photographers. • Thanks to respective organisations for samples/studies.

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