This workshop will discussed how to strategically evaluate areas within a nonprofit in which integrating digital tools can increase an organization’s effectiveness, while also saving time, money, and stress. The workshop concludes by zeroing in on steps a small to medium size organization can take to optimize their Facebook Page, and help to answer the ever-elusive question of how to effectively use Social Media without it becoming a full-time job.
This presentation walks you through the process of creating a social media strategy for any organization with limited resources. Learn how to best leverage your time spent on social media outreach and achieve your organization's goals.
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Julia Campbell
Are you thinking about entering the world of social media for your nonprofit but not sure where to start? Do you wonder how it can make a difference to your organization? Or have you started out in the world of blogs, Twitter and Facebook but you’re not sure which tools and approaches are right for you? Are you concerned about time management and how much it will all cost?
When it comes to communication strategies, many nonprofits tend to stay in familiar, one-way marketing terrain – static websites, direct mail appeals, and print newsletters. However, the explosive growth of social media marketing tools offers an interactive way for nonprofits to build community and raise funds and awareness like never before.
Whether you already use social media in your nonprofit’s development plan or you’re new to the game, this presentation is for you. We will cover 10 highly successful social media habits of nonprofits, the “rules of the road” in social media for nonprofits and answer the big question – why do it at all?
This presentation walks you through the process of creating a social media strategy for any organization with limited resources. Learn how to best leverage your time spent on social media outreach and achieve your organization's goals.
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Julia Campbell
Are you thinking about entering the world of social media for your nonprofit but not sure where to start? Do you wonder how it can make a difference to your organization? Or have you started out in the world of blogs, Twitter and Facebook but you’re not sure which tools and approaches are right for you? Are you concerned about time management and how much it will all cost?
When it comes to communication strategies, many nonprofits tend to stay in familiar, one-way marketing terrain – static websites, direct mail appeals, and print newsletters. However, the explosive growth of social media marketing tools offers an interactive way for nonprofits to build community and raise funds and awareness like never before.
Whether you already use social media in your nonprofit’s development plan or you’re new to the game, this presentation is for you. We will cover 10 highly successful social media habits of nonprofits, the “rules of the road” in social media for nonprofits and answer the big question – why do it at all?
Social media & strategy for nonprofits: Spirit & PlaceBohlsenPR
Social media training slideshow for partner organizations participating in Spirit & Place Festival, 2011 "The Body"
Strategy and best practices for nonprofits
With more than one billion monthly active users on Facebook, and over 230 million monthly active users on Twitter, smart brand owners and marketers know there's more potential than ever to use social media to get their name out there, spread their content, and draw more people to there site.
As a non-profit organization, it is even more important to reach mission objectives to keep your organization alive, including fundraising, membership recruitment and retention, motivating volunteers and more.
In this engagement, we walk through how social media has made a huge impact in the nonprofit world and how you too can use these tools to aid your organization.
For complete write up:
Check out the full write up here: http://virtualvillagemedia.com/social-media-for-nonprofits-with-techsoup-global/#.VWYMBOfVFek
Join Sage for this informative discussion that includes valuable tips on making the most of your Donor-Centric web presence, presented by Dan Gonzalez, Web Manager, Sage Nonprofit Solutions
Vermont Connected - Nonprofit Problem Solversvtrural
A presentation deck from a session at the Vermont Connected Summit on Envisioning the Future of Vermont's Digital Economy. In this session, three major Vermont nonprofits (Fletcher Allen, Vermontivate, and Woodstock Job Bank) shared their learning on using digital tools.
Vermont Connected - Digital Literacy for a Thriving Economyvtrural
Vermonters need to be “digitally literate” in order to thrive in today’s high-tech world. Hear from those who are working to provide instruction to ensure that citizens have the skills they need, as well as a statewide employer who understands how digital literacy strengthens our economy and workforce productivity.
Social media & strategy for nonprofits: Spirit & PlaceBohlsenPR
Social media training slideshow for partner organizations participating in Spirit & Place Festival, 2011 "The Body"
Strategy and best practices for nonprofits
With more than one billion monthly active users on Facebook, and over 230 million monthly active users on Twitter, smart brand owners and marketers know there's more potential than ever to use social media to get their name out there, spread their content, and draw more people to there site.
As a non-profit organization, it is even more important to reach mission objectives to keep your organization alive, including fundraising, membership recruitment and retention, motivating volunteers and more.
In this engagement, we walk through how social media has made a huge impact in the nonprofit world and how you too can use these tools to aid your organization.
For complete write up:
Check out the full write up here: http://virtualvillagemedia.com/social-media-for-nonprofits-with-techsoup-global/#.VWYMBOfVFek
Join Sage for this informative discussion that includes valuable tips on making the most of your Donor-Centric web presence, presented by Dan Gonzalez, Web Manager, Sage Nonprofit Solutions
Vermont Connected - Nonprofit Problem Solversvtrural
A presentation deck from a session at the Vermont Connected Summit on Envisioning the Future of Vermont's Digital Economy. In this session, three major Vermont nonprofits (Fletcher Allen, Vermontivate, and Woodstock Job Bank) shared their learning on using digital tools.
Vermont Connected - Digital Literacy for a Thriving Economyvtrural
Vermonters need to be “digitally literate” in order to thrive in today’s high-tech world. Hear from those who are working to provide instruction to ensure that citizens have the skills they need, as well as a statewide employer who understands how digital literacy strengthens our economy and workforce productivity.
Vermont Connected - Advancing Municipal Communicationsvtrural
What does it take to create a successful website as a municipality? How can technology be used to improve citizens’ engagement and overall interaction with their municipal government? This workshop will walk through the building blocks of what it takes to have a municipal website that will perform well and be adopted by the community.
Vermont Connected - The Right Training for Right Jobsvtrural
What does it take to graduate from college with the training to compete in today’s economy, and how will the younger, “millennial” generation interact with the workforce from older generations who grew up without the technology that many now take for granted? This workshop walked participants through suggestions for helping to create the next, most prepared workforce out of today’s college generation.
From helping citizens and volunteers rally within a community post-disaster, to creating a system for better transparency, collaboration, and communication within a community, our speakers told stories of how social media, mobile phones, websites, Front Porch Forum, and more helped their own communities become more engaged.
Vermont Connected - Global Z Tech in Vermontvtrural
Vermont is not always the first place people think of when they are asked to consider call out tech hubs, but our state has been noticed on a national level as a burgeoning place of technological innovation. Dimitri Garder of Global Z shares his perspectives on why his company is in Vermont, and why he stays.
Vermont Connected - Promoting Innovation in Vermontvtrural
There is an increasing number of resources for those who want to either grow their own company, or work for an existing technological company in Vermont. From business accelerators for entrepreneurs to job fairs for the tech industry, we heard about what options are available to people who are interested in working in innovation in Vermont, and why the people who created those resources did so.
There many ways in which a government can keep itself open, transparent and accountable. When municipal and state governments use digital tools, from online mapping tools to easy-to-find and use websites that host downloadable sets of information, it can encourage citizens to contribute their own time, resources, and ideas more effectively. These types of collaboration are key to finding forward solutions to societal problems, and are thankfully abundant here in Vermont. It is also appropriate to see “open data” as a public asset.
Human Centered Design is being used in the US and in the UK as a way to complete tech projects through policy teams with people, officials, and others who surface problems in their community and then design the solution together. This focus on collaboration allows for the designing of solutions that truly meet user needs. This workshop will walk through the model and leave participants with a good sense of how they can use it to create effective solutions in their own community. Find more info on the workshop here: http://vtrural.org/programs/digital-economy/conference/human-centered-design
Through presentations by those who work in and for Vermont’s schools, as well as those who develop and implement online educational platforms, we explore how technology can aid and improve student learning, in traditional classrooms and beyond.
A presentation by Darlene Fichter, Librarian at the University of Saskatchewan, and Jeff Wisniewski, Web Services Librarian at the University of Pittsburgh, about creating and evaluating social media campaigns for libraries.
A workshop designed to help nonprofits explore strategic approaches to social media - both via exposure to different techniques and by using the ARM best practices and the FIG strategy stages.
Your residents and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information.
Renters are talking about your communities, sharing options and making referrals via new media platforms such as Facebook, Twitter, YouTube and Foursquare.
Maintaining an on-going positive relationship with consumers is critical to any brands long term success. Today companies must be a part of the consumer dialogue. Learn how to build a customer engagement strategy.
Volunter Toronto Using Web 2.0 Tools to Manage Community Relationssettlementatwork
Social media is more than just a way to talk online.
It’s an opportunity to listen to your community, and inform the way you engage, mobilize and sustain supporters.
This workshop focused on how Social Media tools can help you in your efforts to:
recruit, organize and retain community members.
plan and market your events and programs.
Slides from the Social Media Workshop delivered on behalf of Thornbury Volunteer Centre for community groups in South Gloucestershire on 12th September 2013.
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
Similar to Vermont Connected - Mission Critical: Evaluating & Optimizing Digital Tools for Nonprofits (20)
2. Rob Fish
Non Profit Advisor for the VT Digital Economy Project
Advised 150 non profit organizations
Hosted 60 workshops
Leveraged over $50,000 in-kind support from tech community
Former Director of Food for Maine’s Future and Veggies for All Garden Project
Digital Literacy efforts with an organization in Ghana
Masters Degree in Public Administration from the University of Vermont
Non Profit Advisor and Community Organizer, VT Digital Economy Project
3. Step 1: Know Your Organization and Your Audience
Step 2: Demystify Digital Tools
Step 3: Evaluate Current Use of Tools
Step 4: Identify tools that can increase efficiency, saving time and money
Step 5: Identify tools that can increase the effectiveness of the organization
Step 6: Evaluate available resources and find opportunities to leverage new resources
Discuss Social Media –Facebook
Questions
How can digital tools make your organization more efficient? effective? And happier?
4. What are you comfortable with in terms of technology? What is your capacity?
Step 1: Know Your Organization and Your Audience
WHY?
Mission
GeographyAgeInterests
ALL MATTER
WHY?
Don’t try to do everything! Especially all at once!
What are your goals? Who is your audience?
5. What tools are you currently using?
Email?
Newsletters?
Social Media?
Managing Databases?
Online Backup?
Photo editing?
Step 2: Demystify Digital Tools
Video?
Mapping?
Visualizing Data?
Fundraising?
Do you understand the tool? What is your comfort level with each?
6. How to think about technology
Technology cannot solve everything
Digital tools should complement not replace your existing efforts
It’s ok to mess up. In fact that’s how you learn.
If you don’t understand something, search for it on the web. You’re not the only one and an explanation is keystrokes away.
Be prepared to dedicate resources to technology planning, training and upkeep.
8. Website essentials
Be able to manage it yourself
Contact Information
Mission
Hours of Operation
Donation Button
Simple and intuitive navigation
Images –Show! Don’t tell when possible.
Social Media Integration
Responsive –works on smartphones and desktop web browsers
For most organizations, a website is their public face and, often, the first point of contact between the organization and a potential donor, constituent, or volunteer.
9. Map out workflows
Someone signs up on a paper mailing list
Someone has to type their contact info into a database
Someone has to add them to the email mailing list
Step 4: Identify tools that can increase efficiency, saving time and money
Is there a digital tool that
Automates a process –reducing steps in the workflow, saving time?
Is free and can replace something you are currently paying for?
Integrates this workflow with another workflow saving time?
10. Step 4: Identify tools that can increase efficiency, saving time and money
Salvation Farms
11. How does the organization currently
Tells its story
Raise more money
Offer educational resources
Advocate for a cause or constituents more effectively
Step 5: Identify tools that can increase the effectiveness of the organization
Is there a digital tool that
Provides a power new way to highlight the goals of the organization
Allows the organization to raise money
Enables wider or quicker distribution of educational materials
Makes it easier for a constituent to take action
12. Step 5: Identify tools that can increase the effectiveness of the organization
Waterbury Public Library
Black River Academy
Garden 485 Elm Street
Echo Center
16. Social Media
“Sitting at home and just following us on news or Facebook leads to our humiliation, if you have honor and dignity as a man, come.Go down to the street, send SMS’s, post it on the net, make people aware.You know your own social circle, your building, your family, your friends, tell them to come with us.”–AsmaaMahfouz
BUT, Social Media is JUST a toolSuccess comes from integrating social media into an advocacy strategy. Use it as another means to tell your story
Adults Using Social MediaFebruary 2005, just 8% of internet users—or 5% of all adultsSeptember 2013, 73% of online adults use social networking sites.
(Source: Pew Research, 2013)
18. Who Really Sees My Posts?
18
Only 6-12% of your fans see a post
http://techcrunch.com/2014/04/03/the-filtered-feed-problem/
KEY IS TO CREATEENGAGING CONTENT
19. Components of a Social Media Strategy
IDENTITY: Define who you are, what you stand for, and what you do
best.
VALUES and MISSION: Communicate your values in a way that is
meaningful and relevant to your audience.
AUDIENCE: Identify your audience(s).
SOCIAL MEDIA OBJECTIVES: What do they gain from engaging with
you? What do you have to gain from engaging with them?
CONTENT and PLATFORMS: Choose the content and the platform
best suited to reach your audience(s) and achieve your goal(s).
Planning is
the key to
success
Don’t try to do
everything
20. Social Media Content
Remember it is not all about you. How does your audience benefit from engaging with you on Social Media?
Entertained
Educated/Informed/Alerted
Are a part of something bigger & to make human connections
Able to express feelings or beliefs. Have a voice.
Offline how do you make friends? Stories!
Social media isn’t a bulletin board
Share examples (photos) of those benefiting the services your organization provides.
How have you helped someone over a challenge? Why is it important to the community?
Humor! Heart-felt stories! Become a trusted source!
23. Use Photos and Videos
Interact with and Respond to Comments
Like and then Tag (@__) other orgs, farms or businesses)
24. Facilitate sharing of content
“Like or “Follow” from website
Schedule posts
Unique Facebook Address
Make use of Facebook Insights –Know Your Audience
Build your audience
24
Using Apps, integrate MailChimp, Instagram, Twitter, Maps, etcinto your Tabs.
25. Questions?
Rob Fish, Non Profit AdvisorVermont Digital Economy Project802-488-5143rob@vtrural.org