The document discusses album covers and advertisements for Justin Bieber, Lady Gaga, and One Direction. It analyzes how each target specific audiences - Justin Bieber and One Direction target young female audiences, while Lady Gaga targets both male and female audiences. The document also examines similarities between the album covers and advertisements for each artist, noting shared colors, fonts, and themes that help promote brand recognition. Lady Gaga's ad is noted as having a different theme from her album covers.

1. Digipak and Advertisement

2. Album 1 : Justin Bieber
Justin Bieber’s covers would really be similar to our artist as they are both attracting the
same audience's which are the younger generation female audience's. The font that he
uses is a really standard and bold font which goes across the middle of the album so it
does not cover his face as the album is trying to promote the artist. The colour that they
used are purple, white and black which shows the contrast between male and female
colours which attracts the female audience’s even more. By having the artist looking
directly at the camera, it seems like that he is looking towards the audience’s which also
catches the eyes of his target audience and by wearing fancy clothing, female audience’s
will take more interest of him which is what we want to do with Leon Cross.

3. Album 2 : lady gaga
Lady Gaga’s album cover seems like she is targeting the male and female
audience as she is using male gaze and showing parts of her body which
attracts males. The colours that she uses are pink and white which attract
the female audience’s as well which makes her target audience both male
and female meaning she will become more famous. The costume that she
is wearing attracts the male and the female audience’s as it uses male
gaze by wearing little costume and it attracts the female audience’s by
making them want to wear what lady gaga wears as it follows fasion
which makes her more famous. The font throughout is exactly the same
and the colours are also the same.

4. Album 3 : One Direction
One direction is also really similar to what we want for our album cover as they
are really similar to Leon Cross. Their target audience are to attract young female.
We can tell by looking at the colours and fonts that they use and also clothing.
They are wearing modern day clothing which is what most young female are
mostly interested in and bright colours to draw their attention. The font that they
use is a really bold font that again does not cover their face’s as they are all trying
to promote themselves as a group. As they are a group they are trying to promote
each one of another which attracts the audience’s. The font throughout are
exactly the same so that it will not look weird which also goes well with each
other. Also by looking at this font, people will automatically know that the artist
will be “One Direction”.

5. Advertisements

6. One directions advertisements are similar to their album as they both
link through their fonts and theme. They use their white background
to show how the album and the advert links together which attracts
them even more so more people would know who they are. The font
are both the same on the advert and the album which people will
know straight away that they are “One Direction” and wont forget
about them after buying their album. The advertisements attracts
people who already brought the album as the album has already
attracted them.

7. Justin bieber’s advertisement is really similar to his album cover how he attracts
female audience’s and targets them. He uses the colour purple as his theme which
is a female colour and uses on his products flowers which is really feminine. He
also has a women on the right which shows that women are all attracted to him
which promotes him even more. Similar to the album, they both use the same
font and colours which audience’s will know that both the album and
advertisement is from the same person “justin bieber”

8. Compared to the album, lady GaGa’s advert is really different to
the album as the whole theme is completely different. The font is
really bold and stands out which says “FAME” which she is trying
to promote the perfume instead of herself as everybody knows
of her already. She shows her full face so everyone would know
that it is her who is promoting the perfume. The colours that she
use are gold black and red which is really unique. By doing this,
this promotes the product and herself.