The document analyzes the design and typography used in an advertisement for the band The Vaccines. It notes that the use of a rhetorical question engages the audience. The bold black typography draws emphasis and demands an answer from viewers. Continuity is shown through using the same font from the advertisement to their album packaging. The simple font and layout conveys that the band wants to appear raw and unedited. Key details are clearly visible, with the rhetorical question at the center to immediately grip attention. The color scheme and referenced magazines suggest the indie rock genre. The contrast of pastel pink and bold black softens yet boldly identifies the band's style. Hidden details connect the background image to their album cover, a convention

1. The first thing to capture the audience is the
use of rhetorical question; this has never been
used before and therefore creates this unique
and engaging response from the audience.
Also, the typography of the rhetorical question
stimulates and highlights it importance of this
as the bold black writing creates emphasis
upon this and wants the question to create the
answer within the audience head. The font
that has been used on the advert is the same
upon their digipak, therefore showing
continuity and developing their house style
continuing with synergy. Also, this means that
the font will be familiar to the audience and
therefore be reminded of the Vaccines creating
their house style. Also, the font colour is black
and this connotes power, strength and
boldness therefore connoting their emotions of
strong and determination also creating that
bold effect in order to attract audience and the
juxtaposition to the feminine and pink shade
background make it stand out to the
demographic so the audience know who it is.
Also, plain and simple font is an indie genre
convention as they want to come across as
plain due to their music being so raw.
The layout of the wholeadvert is very simple. This means to the audience that they do not want anything edited or fakethey want to convey
raw emotion and that they are justthem. Also, the poster is clear and everything can clearly be seen and includes key details. Also, they have
carefully structured the poster so that the rhetorical question is the centre piece and that the main focus is you read from the top down so this
is implemented first. Therefore, the mostimportant part is seen firstand this grips the audience attention.
The advert immediately suggests the genrewith the juxtaposition of the colour tones ranging
fromthe pastel colours to the bold blacks and yet remaining so simple. Also, the reviews they
have upon their advert. The magazines mentioned include NME, Uncut and these are both
indie rock magazines. This means that the audience can tell that this band are within this genre
as the reviews are catered to this genre also this will appeal to their target audience as they
will read these magazines as they are well known and links within their style of music.
There are two main colours represented
throughout this advert, the contrast from the
pastel pink and the bold black, the softness of
the pink juxtaposes the their rock and heavy
side, drawing in the audience, and then the
black connotes their bold and rock genre and
creates their statement and identify them from
other bands. Also, after looking very closely
upon this image, the background image is the
one seen upon their album cover; the pink
watermark of the image creates this hidden
feature to allow the typography to stand out,
this is a typical convention of the genre having
the font as it main focus as they name their
album’s after their band name due to vast songs
they release, also the audience will recognize
the image when they see it and this image is also
a convention of this genre as for indie artist as
they are not seen within their digipaks as they
use the image to portray emotions for this the
girl is to show their passion, emotion lust & love.