The document analyzes several album digipaks and posters, describing key design elements for each. For Lady Gaga's "The Fame" digipak, dark colors create a mysterious feel while close-up photos and red text emphasize her identity and passion. Rihanna's "Loud" digipak prominently features her face and a floral theme relating to romance. Katy Perry's "Teenage Dream" digipak depicts her provocatively covered in pink clouds to appeal to teens with a candy-themed style throughout. The Kings of Leon album "Only in the Night" uses green and black colors and merged band member images to represent their American rock background.

1. ANALYSIS
OF
DIGIPAKS
BY MEGAN HARRIS

2. White writing, which are lyrics stand out against the black
background attract the reader and make them easier to read
Close up picture of the artist
so everyone know who she is
The artists name is in red making it stand out and red connotes
to passion, sexy and danger which Lady Gaga is
The same outfit is showing throughout all the
pictures used in the digipak creating a theme
and sex appeal towards her
Use of dark colours as the
background o all 8 panels
gives a dark and mysterious
feel to her and the what the
songs could be about
The iconic
glasses and zig
zag face paint
are typically to
pop music
The lyrics for the songs
included on the album is an
added bonus to when buying
the digipak
Also the various images of Lady Gaga are exclusive
The song titles of the songs included on the
album
Artist images
THE FAME - DIGIPAK

3. THE FAME - POSTER
The outfit in the digipak for the
album, ‘The Fame’ is the same
outfit and style but this is another
image of Lady Gaga to promote
the album so buyers know it is
related to the album, but also to
look at something new of her to
keep them interested
The font used for the album and the
cover is the same in a simple style
font to keep the focus on her
A picture of the album on the poster
to promote it yet again and create
that connection between the two
Hit songs that are included on the
album are stated here to attract more
people to think if these songs are good
then the others must be. Also the fact
they are in bold compared to the rest
of the text gives it more importance
and to stand out
‘The Fame’ (the name of the
album) is also in the same font
that is included on Lady Gaga’s
glasses on the album cover

4. LOUD -
DIGIPAK
The extreme close up of
Rihanna on the front cover of
the digipak, it clearly shows her
face so he audience know who
she is and her beauty
The plain simple font of the albums title, ‘Loud’
keeps the attracting and focus on the picture of her.
In addition it being in white, makes it fade into the
photo more, also her name at the top of the album
cover, ;Rihanna’ also has the same effect. It shows
that she is well known enough that her name isn't
important to knowing who she is because the
picture shows it all.
The long 3 panelled picture of her shows
her in a simple floral background with the
nude dress she is wearing. However the
red flowers connotes danger but also
sexiness which seems to be the norm in
pop album covers. Also the fact she has
red hair and red lips makes these
features stand out on her and create an
artistic feel.
The 2 CDs, one being the ones with the
album tracks on and the other may being the
bonus CD which are included in the digipak.
These are covered with a nude flower which
connects it with the rest of the design with the
flowers in the 3 panelled image and the nude
The colour scheme of pink and the theme dress she is wearing.
of flowers throughout – which are roses,
which connote love and romance this
could relate to albums topic of songs

5. LOUD - POSTER
Plain simple typography which is in the
same style and colour as the album
keeping the same them/branding
throughout the albums release
The image of Rihanna is taken in a similar way tot
he one on the front of the album, she is not looking
directly at the camera (with her eyes shut)and her is
facing down. However in this one her face is also
covered by sunglasses, this is untypical of a pop
genre poster because usually the artist wants to be
seen. In addition her ‘red’ is the key focus to be
looked at.
The flower printed on the CDs is now
shown as a ring on her finger making a
reference to the album and highlighting
that they are connected
A picture of the digpak cover
is included on the poster so
the audience know that it is
promoting that specific album
Songs that are included on the album
are included on the poster, this is
again to make the connection with
the advertising of the album so it can
be related to it

6. The first look at the
digital from Katy
Perry’s, Teenage
Dream shows the
style of the artist.
The leaflet in the digipak
yet again shows carries on
the theme of candyfloss,
pink and sweets. This
shows the whole of the
digipak relates to each
other creating a fun and
professional feel it
Katy Perry is shown in the
image on the leaflet within
the digipak dressing up to
be some sort or princess or
fairy. She is wearing a
crown like she has a title of
a queen. It can relate to the
title ‘teenage dream’ like a
‘prom queen’ which
teenagers can relate to,
which is her target
audience.
The image on the front cover of
the digipak is slightly
provocative, she has no
clothing on but is covered by
pink clouds which look like
‘candyfloss’,. This is keeping
with the sweet theme which
appeals tot he teenage
audience and is different, like
her music and videos. Also this
can be seen as broadening her
audience to more male based
as making her a sex symbol
and the desire to be looked at
in a sexual way, ‘voyeurism.
The song list on the back of the
digipak is in red, this makes it
stand out from the pink clouds
as background. The
typography is chunky and bold
to stand out again.
The 2 CDs included in the digipak have
sweet patterns on them. One is meant to
look like a donut, because of it being a circle
disc. In addition the other is the same sweets
included on her bra top in her music video
for, California Girls, this makes a connection
so the viewer can relate the two together.
Also ‘sweets’ are seen as a guilty pleasure
for young adults and teenagers maybe like
this album.
TEENAGE DREAM - DIGIPAK

7. TEENAGE DREAM -
POSTER
Her name on the poster has the
same font/style as the digipak which
makes a constant theme and a
connection the audience can make
with this album and songs.
The poster connects with the digipak
as her sweet /confectionary theme is
carried on with the same picture
used as the album cover. Her use of
nude body image within the
candyfloss clouds gives her a ‘sweet
but innocent’ look.
To advertise herself within the
poster her website address is
included in the poster to relate to
her younger audience who uses
social media constantly and will be
able to access it easily.
The poster also uses bright colours such as :
pink, blue and red to stand out, this stereotypical
of the pop genre to use colours that are bright.
They give the poster a fun element and will
appeal to her audience of teenagers and young
adults.
By saying there are hit singles included on the new album it will appeal
to her audience in interest and excitement towards them making them
want to purchase it. The use of white typography is simple but in capital
letter stands out.

8. FRONT COVER
ONLY IN THE NIGHT - DIGIPAK
BACK COVER
The album has an artistic feel to it
which is typical of an rock/indie
band, the eagle on the back cover
specifically amplifies this
The front cover image is a merged image with many parts of
each and members faces which is also made to look like an
eagle. Both covers give a clear representation of their
background from the USA and being a rock band to heavily make
them easy to promote in America and increases sales. The
symbolic use of the eagle for their art cover shows they pride for
the regional background and this is focused on
The colours of the digipak of green and
black which is showing a sort of night
vision and strange view which might of
been done using a night vision camera.
This could also relates to the songs
featured on the album and shown on the
back cover. For an example: ‘Use
Somebody’ the music video for it a city at
night . Also the title of the album, ‘ONLY
IN THE NIGHT’.
Inside the digipak because there is a pull out of four panels which shows all four
members of the band in black and white style covered with green. This is very unusually
for a rock genre digipak because like the front and back cover of this digipak it is more
an arty look to the album then showing who they are. However this is one of the smash
hit albums and maybe wanted people to know who they are so they are more
remembered.