The document compares magazine advertisements for Ed Sheeran and Beyonce. It notes similarities like both featuring the artist's name in bold text and images highlighting distinguishing features. It also discusses how advertisements use color and imagery to represent different music genres, with a colorful ad for pop artist Mika and a darker ad for rapper Plan B reflecting their different styles. Finally, it compares an album cover to its magazine advertisement, noting they share layout, design and theme but vary slightly in color and text details.

1. Magazine Adverts Magazine Adverts

2. Examples of Magazine Ads Examples of magazine adverts

4. Common Colours? COLOURFUL Magazine advertisements colour depends on the genre of music and the artist. On this side, I have found particularly colourful and vibrant advertisements. These have either a theme related to the music or a striking feature of the artist themselves. An example to the right is MIKA, who is a very bold artist whose songs are usually very bouncy and happy. DARKER BACKGROUNDS Both colourful and no colourful magazine advertisements are effective. These convey slightly darker imagery. Razorlight are a Indie rock band, and Devlin and Plan B are grime artists who usually sing about their struggles in life and growing up. They are simple, yet effective. The bold text and font are especially effective against the darker backgrounds, however Plan B’s decided to contrast between both white and red, which also works efficiently.

5. Do different genres follow different conventions? Mika - Pop Plan B – Rap/Soul Mika and Plan B are very different artists. Mika tends to sing ‘feel good’ and happy pop music. Where as Plan B, is a lot more soulful and shares experiences. The two advertisements are very different. Mika’s expresses a bright, vibrant and colourful theme with cartoon imagery used. This would be expected with Mika’s unique voice and flair within his music. The imagery is quite abstract and random, which I think, portrays Mika’s music very accurately. Plan B on the other hand, the advertisement is much different. It is a plain black background with Plan B in big red bold writing at the top. The colours are basic and the image is in black and white, exposing a style from decades ago, that he is trying to adopt. His music varies from slow and soulful, to up beat and using his skills in his original niche, which was rap and grime. The advertisement represents a simple artist with a simple ambition, and the colours enflame this idea. His music can reflect a lot of his childhood, and perhaps this slightly darker approach achieves that effect.