The combination of brand identity elements across Rihanna's music albums, clothing line, and other products has helped make her brand highly recognizable and successful. Her consistent use of the letter "R" logo builds brand awareness and allows fans to easily identify her various works. Similarly, the band in the document has established a unified brand identity using consistent font styles, colors, and imagery across their music video, advertisements, CD cover, and digital packaging. Elements like the album name in italic font and inclusion of pinks and blacks help connect the products and communicate the band's pop genre to audiences. Maintaining cohesive branding across multiple media helps promote and sell all of the band's works.

1. Question 2
How effective is the combination of your main product and
ancillary texts?

2. Brand identity is very important while creating a multiple media products, this is because the brand identity is what identifies one seller's
product distinct from those of other sellers . Within the music industry this could be many things for example the name, style, design and
many more. The simple brand identity for example a type of font could represent a certain artist in the industry. It somewhat becomes like a
logo for that artist. A perfect example of this could be Rihanna. The four albums from Rihanna is placed below as you can see from all of
these album covers there is one thing they all have in common which is the R, which has become almost like a logo for her as she is not using
this for just one album but 4 albums. This brand identity could easily be used for something more than just album covers and this is exactly
what Rihanna has done.
Rihanna has use her brand identity in more than just music albums. In 2013 Rihanna became a part of River Island’s clothing collections
where she had her own line of clothing. Having a brand identity has made it easier for her fans to recognise her fashion line , making her
more successful and even more popular. I have placed red circles everywhere Rihanna's brand name has been shown.

3. We have created a brand identity across our music
video, digipak advertisement, CD and also the digipak
front cover. The most obvious brand identity we
have used in our product is the font style. As you can
see in all of these four things listed there is one thing
that pops out right away which is ‘Mistake’ the album
name.
We have chosen to use a italic font to write the
album name as it represents our genre very well.
From our first digipak advertisement we knew that
the font was perfect so we decided to keep the same
font but make a slight change, the colour. This brand
identity was changed slightly. This is mainly because
unlike our first digipak advert our second digipak
background was white. For the font to be seen
properly by the audience the colour had to be
changed from white to black.
There is another brand identity that has been used,
the front cover. This is for an obvious reason as the
digipak front cover has been used in the
advertisement. This has been done because we
wanted to show a clear link between the two
products. The digipak being shown in the advert
could be a benefited as it shows conventions of our
subculture with the mise-en-scene and the camera
shot. This would grasp our target audiences
attentions and want to buy the product straight
away.
Digipak advertisement Digipak front cover
CD Old digipak advertisement
We have also used brand identity in a way to tell the audience what
genre our product is from. This has been done by the use of colours. We
have used colours that match to the artists dress a bit to show a clear
connection between the two. There has been a lot of black, pink and
whites. Pink is quite a feminine colour and it has been used very wisely
not overflowing everything with just pinks. Instead pink is very subtle
which has made the overall finish in all advertisement, front cover and cd
very professional.

4. This is our final digipak design, there are many factors to help
sell our song and also our album to the audience. Our primary
target audience are mainly females and ages from 15-20 and
our secondary audience is from 9-15 years old. I think our
digipak design could attract both our primary and secondary
audiences. The primary audience of 15 to 20 years old of
people would find this to be attractive because the overall
look of the final digipak. For example the makeup of the
artist, the dress she is wearing , how she has done her hair an
also the colour combination of the text and the dress. The
primary audience could take this as an inspiration and want
to recreate the looks of their favourite artist. Our secondary
targeted audience would want to buy this album as it just
creams ‘pop’ and ‘girly’ and being the age of 9 to 15 years
they would be interested in the colours and pictures we have
used. Our music video might not fit their age group as they
are still very young and wouldn’t understand it, our primary
audience could definitely relate to the music video and the
lyrics as they are a bit more mature.
The digipak would sell the album and song though the
emotions that has been shown in the digiapk. The front cover
and back cover is to show the subculture it is for but as you
can see the artist Is looking down this is to show her emotions
of a heartbreak. This is why our second digipak page is of the
artist not looking towards the camera as she sits there
thinking about the memories she had with her boyfriend. This
could give the audience a reason to buy the album as it gives
the audience a chance to relate with the artist emotionally.

5. Our advertisement would sell our digipak because it gives the audience a
chance to see what the album cover is going to look like and also it gives a
fresh and clean professional look that would attract our target audience
but as well as non pop audiences. This is through the attractive model we
have used in the cover, second is the font and the third is the colour
choices we have made. The audience would buy want to buy the album
after looking at this digipak because the combination has made the advert
look so nice. The hint of colour pink has made the advert look feminine
just the right amount as it gives it a professional feel to it along side the
bold black and white background.
On the bottom of the advertisement we have placed social networking
sites which would allow the audience to interact with the artist but also
get updates about the album.
This is a digipak advertisement of
our chosen artist Demi Lovato. As
you can see she has used a social
networking site to share her
digipak with her audience. From
the advert we can see when the
audience could start downloading
her latest single. From the digipak
she has shown her digipak cover
next to the dates so the audience
could recognise her album cover
easily. This digipak overall has
helped her sell her album because
of the date and the album cover.

6. These following elements in our advertisement and digipak
communicate the genre of the music video and the style of the artist.
The first element on the list is the name of the artist, Demi Lovato.
The name of the artist is easily readable by the audience. The
colours used for the name is black and pink, by using these colours
we have shown a hint of our genre pop using a feminine colour
pink, not only this but we have used an effect that’s gives the
name a glossy sheen to it which gives the name a glamorous
finish making it girly and fit for our genre pop.
Another element that show the genre of our
music video and style of the artist is the album
name, which is Mistake. It has been written in
pink to intensify the girlish feel of it, we were
also trying to make an emotional connection
with the audience with this by referring it to be
something the female artist has been through
or done.
“one of the best albums this year “ Top of the
pops . From this element in our advertisement
we were trying to show the genre by making a
clear connection. ‘Top of the Pops’ is a
magazine for the genre ‘pop’. It is implying that
the popular magazine has given the album as
being one of the best shows that the music
video and album is clearly seen within the pop
genre.