The document analyzes and compares the digipacks of several pop artists, including Rihanna, Leona Lewis, and Pixie Lott. Key elements discussed include image choices that portray the artists' brands, color schemes used to attract audiences, and inclusion of track lists and other details to make the packaging recognizable and promote album sales. Overall design aims to emphasize the artists' attractiveness while reflecting their styles through visual elements of the digipacks.

1. ANALYSIS OF
POP MUSIC
DIGIPACKS

2. RIHANNA: Digipack
Rihanna has a digipack which is appropriate for what kind of artist she is. As an artist she
is provocative and powerful therefore her digipack helps portray this with the bold
colours and image choices. Her red hair is noticeable and unique giving her a
trademark which will make her album stand out from the rest of the albums on the shelf
in a shop. This promotes her as an artist resulting in her target audience choosing to
purchase the album. The colour scheme is mainly red which is feminine but provocative
at the same time. She is wearing bright red lipstick making her stand out and look
attractive. The insert of the album makes her look feminine and delicate as she is laying
amongst roses; this shows the audience that as well as provocative songs there may also
be some girly and delicate songs within the album. The disks are plain yet effective as
they have an image of a rose on them. This goes with the theme of her digipack.

3. LEONA LEWIS: Front Cover Of Digipack The main image of the
front cover of the CD is
In the main image, a mid shot of the artist
Leona has glamorous Leona Lewis. This will
makeup making her look promote the artist and
more attractive which attract her target
will attract the audience. audience as they will
She is wearing bright red see the image of her on
lipstick giving her a the front of the CD and
provocative image automatically know it’s
which links to her her album. Therefore
provocative facial using an image of the
expression and pose. Her artists face will attract
red lips contrast to the more buyers making her
dull background making CD more successful.
her stand out from the
background putting
The grey dress she is
emphasis on her as an
wearing is flattering
artist and making the
and feminine making
digipack cover appear
her appear
more appealing.
glamorous. She is
showing a lot of skin
The plain grey background The writing ‘Leona Lewis’ is which female pop
makes Leona appear to pop out white which stands out from the artists often do to
as she stands out. Even though image making it easy to read make them look
the background is simple, it works so the audience can easily more desirable.
well on this CD cover as it makes identify who's album it is. The
the image of Leona appear even title ‘Echo’ is grey which fits in
more appealing and glamorous. with the colour scheme.

4. LEONA LEWIS: Insert and CD Of Digipack
The insert of the digipack is a close up of Leona Lewis. This will further
promote her as an artist and attract her target audience as they will
want to see images of the artist herself. In the image she looks
attractive as she is wearing glamorous makeup which presents her well.
The CD disk is grey which fits in with the overall colour
Female pop artists often scheme of the digipack. There is no image on the CD
have close ups of themselves which giving it a simple but effective appearance. The
in their digipack to attract CD has the same font on it as the front cover to give the
their target audience and to digipack a consistent style. The name of the album and
emphasize their glamorous artist are on the CD disk so the target audience can
and attractive image. identify the disk easily making it hard to lose.

5. LEONA LEWIS: Back Cover Of Digipack The simplicity of the back
cover works well as it is
The back cover of the usually one of the last
digipack is simple things the audience will
which works well as see of a digipack.
the whole digipack Almost all album back
layout and style is covers have a list of the
simple but effective. songs which are on the
The grey colours CD. This will inform the
match the colour audience of what songs
scheme giving it they are purchasing.
consistency. The
colour scheme also fits
in with Leona's music The tracks have numbers
as she sings many slow beside them to inform the
pop songs about love target audience of which
and heartbreak which song is which number
links to the dull grey when they are listening to
colours used. the CD. This will allow
them to choose which
song they want to listen
The back cover of a digipack often to easily. I shall include
has a barcode on. This is so the item track numbers on my
can be sold in shops. To make my album back cover to
digipack look professional I should make it look realistic and
put a barcode on the back cover professional which will
which will make it look like it is a attract my target
genuine media product. audience.

6. PIXIE LOTT: Front Cover Of Digipack
The main image on
the front cover is a
There is a sticker on
mid shot of Pixie. This
the front cover which
will attract the
says ‘includes mama
audience as they will
do, boys and girls &
automatically know
cry me out’. This
the album is hers and
promotes the album
will be able to find it
as these are three
easily amongst other
well known songs
CD’s in a shop. Her
which Pixie has
big hair and
released as singles
attractive makeup
therefore the
make her appear
audience are more
more desirable to
likely to purchase the
the target audience.
album if they know
the songs in it are
ones they like.
The background is dark and plain to The artists name is written in white font
make Pixie stand out which will draw which contrasts heavily to the image.
the audiences attention to her and This will allow the audience to identify
make her appear more desirable. It who’s album it is making it easier to
also shows that she is the main focus find on the shelf of a shop.
of the album as she is a solo pop artist.

7. PIXIE LOTT: Insert Of Digipack
Her makeup is subtle
The insert of the but still makes her
digipack is often a look attractive and
picture of the artist. appealing.
Pop female artists want
to appear glamorous
and attractive to
appeal to their
audience therefore this
image of Pixie is used
to promote her. Her
hair is big and
glamorous which will
make people aspire to
be like her. The colours in this
image are neutral
giving it a simple but
effective appearance.
This makes Pixie the
main focus of the
Her pose with her hands on her image as she is a
chest make her look innocent, female pop artist and
vulnerable and girly which may her music is all about
make the audience relate to her.
her as an artist.

8. PIXIE LOTT: Disk Of Digipack
The disk has the track list
of the CD on it which is
The grey symbol on
useful as the audience
the disk is unique
will be able to identify
and gives the disk
each track name even
more detail making
if they lose the CD case.
it look visual more
It also adds some
interesting.
interest to the disk so it
isn’t plain and boring.
Many pop artists choose
to have their track list on
the disk; therefore I will
consider this when
making my digipack.
The disk is a bright red colour which makes it
stand out. This vibrant colour reflects Pixies music
as she is a pop artist who sings upbeat and
exciting songs. The colour also contrasts from the
background colour of the digipack which is grey.

9. PIXIE LOTT: Back Cover Of Digipack
The track list is also
listed on the back
The long shot of
cover of the
Pixie wearing tight
digipack so the
black provocative
audience can pick
clothing makes her
up the CD in a shop
look attractive
and get a glimpse
portraying her as a
of what they will
desirable pop artist.
hear when they
It also makes her
listen to the album.
stand out from the
This promotes the
background as the
album further.
black is noticeable
and bold. Pixie’s
body language is
provocative which
gives her power
and makes her look
like a good pop
artist.
The background is grey following the The barcode is placed at
background colour scheme of the the bottom of the back
whole digipack. Having a plain cover which is suitable as it
background works well on this album is out of the way. The
as it makes the artist Pixie stand out barcode makes the CD look
more and makes the writing readable. professional and genuine.

10. FRONT COVER OF DIGIPACKS
Female pop artists often have bright
colours on the front cover of their
digipack which links to the genre of
music they perform. It will also attract
their target audience as a bright and
colourful front cover will grab their
attention making them more likely to
purchase the CD. Some female pop
artists choose to have chaotic designs
on their album covers to make it more
interesting and unique.
A large number of solo artists
Many female pop artists include
choose to have either a close up
props in their album front cover.
or mid shot image of themselves
The props often link to their
on the front cover of their
music and their act which will
digipack. This makes the audience
promote them as an artist as the
recognize who’s album it is easily
audience will get a glimpse of
which will promote their album as
what their music is like. The
the target audience can locate it
albums above have props such
easily. Female pop artists are
as guitars and microphones
made to look glamorous and
which link to the genre of music
appealing in the image.
they sing which is pop.

11. EXAMPLES OF FEMALE POP ARTIST FRONT COVERS

12. EXAMPLES OF FEMALE POP ARTIST DISKS
The disks in a digipack are often simple but effective. The designs are simple
and use colours which match the digipacks colour scheme. The CD is usually
bright and colourful to fit in with the genre of pop. The main features which
are often found on the disk are the artists name, album name and the artists
record label. These are important features as it will allow the target audience
to identify what's on the disk without having to look at the CD case. Another
feature which is often included on a pop disk is the tracklist.

13. EXAMPLES OF FEMALE POP ARTIST BACK COVERS
All of the examples of back covers above have an image of the female pop artist. The
image of the artist takes up roughly half of the back cover and is usually a long shot. The
back covers also have a list of all the songs which are on the CD which provides the target
audience with relevant information about what they are purchasing. It will also promote
the CD and give the audience a glimpse of what they are likely to get when they listen to
the CD as they can see the track list which includes the song titles. The back cover will
often follow the colour scheme of the overall digipack to keep style consistency and all of
them should feature a barcode to make them realistic and professional.