The document describes the design process for a digipak created to promote a music video. Key details: - The digipak was designed in Photoshop and assembled in InDesign for production requirements. - The design features earth tones like grey, green and gold for a vintage, aged appearance fitting the historic nature of CDs. - The front cover features a burnt image from the video in natural colors with a vintage font for the title. - Inside elements like the disc and tray continue the minimal front cover design. - The back lists production credits and includes a barcode for store scanning. - An album booklet uses video stills and lyrics with the same font for

1. DIGIPACK
RESULTANT IMAGES
By Ryan Griffiths

2. Introduction
I chose to create my digipak in PhotoshopCC 2014 however assembled the final product
using InDesign as it is better suited for digipak production.This is due for the ability to use
Jewel case templates from the internet in order for your final digipack to meet the
requirements for certain measurements. Features that InDesign provided included the
ability to adjust these templates which was significantly helpful when creating my final
images. My digipak features a range of earthy tones throughout with grey, green and a
pale gold included in my colour scheme. Black and white is also used throughout my
digipack as in relation to Barthes semantic code these are colours we would
stereotypically be associated with the past or what has been.This would therefore link to
my music videos title of ‘Retrospect’ as this means to look back on something that has
already happened.. My overall concept for the digipak was to create a more aged
appearance due to the fact that CD's are a more historic form of music presentation due to
the advances of digital music such as Spotify and iTunes.

3. Front Cover

4. Analysis
For my digipaks front cover I have carried over the design of the burnt image from one of
my original designs due to the fact that it was the design that the majority of those
surveyed liked however I altered the font and opted to use more naturalistic colours as
when I attempted to make a digipak using pastel tones I found the design to be difficult to
read and did not relate to the theme of my music video . This design features the font
Superclarendon Black Italic due to the fact that I felt that it gives the album cover a
vintage appearance, that would link to the title of ‘Retrospect’. I feel that this cover was
heavily inspired by Lana Del Rey’s album ‘Ultraviolence’ due to the use of black and white
and urban imagery and a masculine colour scheme. I feel that the use of fire gives the
image an aggressive appearance, which would relate to our music video as it depicts the
violent and tragic breakdown of a relationship.

5. Inside tray

6. Disc

7. Analysis
This is the disk and inside tray for my digipak.When it is placed in the pack it sits on a the
same background as the front cover however this does not feature the burnt image of the
couple that is featured in our music video. I I wanted to incorporate the this plain design a
into my disk so that it would translate as minimalistic in the final design. For the main
image of the disk I chose to use a picture of the couple as they are the protagonists of our
video and it will also introduce audiences to these characters if they haven’t seen the
video but are purchasing my digipack instead. I chose a picture of the couple before the
breakup in the video due to the fact that I wanted to not give away too much detail about
the narrative of my music video and also to symbolise the fact that youth are either
represented as trouble or fun (Hebdige) and in the digipack they will see the
representation of fun which is then contrasted in the video with the representation of
youth as being troublesome.

8. Back Cover

9. Analysis
The backing for my digipak features an image that is also featured in the booklet for my
digipack. found on the outside of my digital as well as a cream square where my company
logo is featured. I have also featured the logo for the record label Columbia records due
to this being the record company that created the song that our company produced the
music video for.This digipak will act as promotional material for both our production
company and the music video.Therefore I featured the logos for both the Production
team, artist and record label at the base of the digipak using the same font as the rest of
my digipak to maintain a cohesive yet vintage appearance. A barcode has been included
in order to make the digipak scannable in stores.

10. Album Booklet

11. Analysis
For my digipak I have decided to include a complete lyric booklet that uses imagery from
throughout the final music video, with lyrics from the track featured throughout these
images.This booklet can be found on the inner left wing of my digipak. I also felt that it
was in keeping with the vintage design due to the fact thatVinyl records will sometimes
feature the lyrics to the album on the internal rings of the record sleeve. I feel that the use
of a pale gold background here adds sense of contrast due to the fact that I natural tones
externally as it creates a clear split between the digipaks monochromatic interior and the
naturalistic exterior whilst the use of the same 4 colours throughout links each wing of the
digipak together. I chose to use images from the video as photographs for inside the
booklet with different lyrics all written using the same font (Superclarendon Black Italic)
to create a clear house style for my digipak. I also chose this font because I liked its
vintage appearance.

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