This document provides an analysis of the digipack for FKA Twigs' debut studio album "LP1". It summarizes the album's critical and commercial reception upon release. It then analyzes various design elements of the digipack, including the album cover art, font, color scheme, and additional imagery used. The analysis finds that the unconventional design elements match FKA Twigs' experimental style of pop/R&B music and were effective at introducing the new artist to audiences.

1. Textual Analysis
Digipack
By Ryan
Griffiths

2. FKA Twigs LP1
• LP1 is the debut studio album by English singer and
songwriter FKA Twigs It was released on 6 August 2014
by Young Turks. Production on the album is handled by
FKA Twigs herself, alongside Emile Haynie,Arca,Cyan
Devonté Hynes,Clams Casino,Paul Epworth, Sampha and
Tic.
• Upon release, LP1 received widespread critical
acclaim, and placed high on several year-end critics'
lists. The album spawned three singles including;
‘Two Weeks’, ‘Pendulum’ and ‘Video Girl’
• The album was nominated for the 2014 Mercury Prize
and the award for ‘Best Recording Package’ at the
2015 Grammy’s

3. About the artist/album
• FKA Twigs (then known simply as
Twigs) self-released her debut
extended play, EP1 on Bandcamp on
4th December. Music videos were
filmed for each of the four tracks
and released on her YouTube
Channel. On the 6th August 2013,
The Guardian profiled FKA Twigs as
their ‘New artist of the day’
feature, describing her as the
UK’s best example to date of
ethereal, twisted R&B.
• FKA Twigs second Extended play
known as EP2 , was released
through the Young Turks label on
the 17th September 2013 , the EP
was produced by Twigs and Arca
• n December 2013, she was nominated
for the BBC Sound of 2014 and was
chosen by Spotify for their
spotlight on 2014 list. FKA Twigs
was features on Billboard’s 14
artists to watch in 2014.

4. Album Cover
This album cover does not conform to the
genre conventions of a digipack due to it not
featuring the artists name. This is unusual
for a debut album as the audience might not
be aware of the artists name as they have not
established themselves by having a wider
discography released prior to their debut
album. However this may be seen as effective
as it creates mystery surrounding the
identity of the artist, leaving the audience
feeling inclined to want to find out more
about who this artist is and their style of
music. Despite this image being incredibly
detailed it also has a futuristic/surreal
look due to the doll-like appearance of the
artist. This further implies ideas about this
artist being new and unique as the visuals
that they use in their work are futuristic
which might suggest that their music is
something that the audience is unlikely to
have seen before. The focal point of this
album cover is the portrait of the artist
with a large red mark covering the features
of her face. This uses the colours of;
red,purple,blue and green and resembles a
bruise. This may then be linked to Barthes’
semantic code as it may be reflective of the
hard work the artist has put into this album
(blood, sweat and tears) or the bruise may be
representing the pain of past experiences
that have shaped the songs on the album. It
is also significant this mark is shown on her
face as she is directly addressing the
audience with this past trauma and being
vulnerable by having this mark cover her eyes
which are conventially considered to be the
windows to the soul.

5. Reverse cover
The reverse cover for this
album is minimalist in style
as it only features the track
listing of the album against
a plain background and no
additional images. However it
does conform to the
conventions of a digipack due
to its use of logos of the
record label and a barcode
that will allow the digipack
to be purchased.

6. Additional imagery
Other visuals that have been used
for this album used the same plain
blue background which carries the
connotations of sadness, which may
then be linked back to the style and
genre of music that her songs
represent. However this blue might
also represent ideas about peace and
serenity as the colour blue is also
associated with the sea. It is also
significant that these images have
been distorted almost to a point
where the artist is unrecognisable.
This might then relate to the
artists almost futuristic style of
music which has been described as
“breathy R&B” and “Ethereal twisted
soul” by music reviewers and
critics.

7. Font
This digipack uses a very
distinct font that is reflective
of the artists experimental
style of pop music due to its
erratic style and use of serif.
This artist uses a bespoke style
font that is similar to being
typed on a typewriter. This
might suggest that the artists
music is a combination of old
and new in its style. Therefore
their use of fonts and logos are
highlighting that this artist is
very and unique and cannot be
replicated.

8. Colour scheme
The main colour scheme that is used
within this digipack are mainly
primary colours (red and blue)that
are analogous on the colour wheel and
are not conventionally used together.
However for this album's artwork they
are effective due to the high level
of contrast between them. These
colours also have contrasting
connotations e.g. blue has
connotations of sadness whilst red
has connotations of anger meanwhile
blue has connotations of peace and
red has connotations of lust and
passion which might imply that these
contrasting themes are present within
the artists music.

9. Summary
This digipack uses of bright colours in order to draw the buyer
in and make them interested in listening to the album.
A free lyric booklet with photographs from the photoshoot for
the album was also featured as added incentive to buy the
digipack opposed to downloading the album online or streaming it.
The colours used throughout the album match the tone of the music
by conforming to conventions of pop music whilst still using
elements of experimental and electronic music.
The target audience for this digipack would likely be 15-25 and
from the socio-economic group of E. This is made evident through
the style of music as well as the futuristic style of the
digipack.