Within the film opening, young people and women are primarily represented. Young people are portrayed as getting into troublesome situations by using tarot cards to summon dark forces, showing them as self-destructive. Females are represented through high angle shots that make them seem vulnerable, relating to Laura Mulvey's male gaze theory. While males and females have balanced representation, the conventions of the horror genre are followed with females often being victims to male antagonists. However, the film opening subverts this by including a female antagonist killer, taking influence from other horror films featuring female villains. This representation of females as victims relates back to the male gaze theory.

1. Evaluation
By Ryan Griffiths

2. How does your media product represent particular social groups?
• Within our film opening we have mainly focused on the representation of young people
and women. Within our film young people are represented as troublesome as from our
synopsis we can determine that these young people are getting involved in things that
they shouldn’t be ( i.e. using tarot cards to summon dark forces.) which would be
portraying them as self destructive This can further be related to Ann Gould’s theory
which states that young people within the media are represented as
• Part of Artificial tribes
• Sexual
• Nihilistic
• Violent
• Self destructive

3. How does our media product represent
particular social groups?
within our video these teenagers are not represented in a sexualized manner however there is
also a balance between the representation of males and females however due to our use of
cinematography we might argue that women are represented as vulnerable through the use of
high angle shots which might represent them as being vulnerable and could possibly be linked
with Laura Mulvey’s theory of the male gaze which is also associated with the representation of
women within the media. However within other films that we have seen in our research we have
observed that in some films such as ‘scary movie’ which is from the comedy-horror we see that
women are frequently sexualised and conform to the conventions of the horror genre in the sense
that they stereotypically fulfill the role of the victim who has or will be killed by a male antagonist.

4. how DOES YOUR MEDIA PRODUCT REPRESENT
PARTICULAR SOCIAL GROUPS?
• Within our media film we have chosen to investigate how women are represented
within the horror genre and applied this to our film by looking at the conventions of the
horror genre. According to the conventions of the horror genre women are likely to take
up the role of the victim who is trying to escape from a male antagonist. However
within our film opening we have chosen to subvert this stereotype and have chosen to
include a female antagonist as a killer within our film which relates to the influences
that we have taken from the films Insidious and The Woman in Black, these are both
horror films that feature a female villain and their victims often include younger people.
This could possibly be related to the male gaze theory as we see in this particular film
opening that females are represented as weak or victims that have become victims
and do not take on heroic roles within this media text.

5. Levi-Strauss Binary
opposites
• Finally our film opening could be related to Levi Strauss’ theory of
as we have have included the use of the binary opposites as we
have included the use of the contrast between good and evil and
light and dark and also between the feeling of safety and isolation
which will create a tense atmosphere for the audience who are
watching our film.

6. Barthes enigma codes

7. Horror Genre conventions