The document provides three potential advertisement ideas for review. The first idea is for a poetry collection focusing on themes of love, lust, passion and innocence, filmed in peaceful suburban settings. It would reference Propp's character archetypes and Mulvey's male gaze theory. The second idea is for a unisex perfume called "Subversive" touching on gender non-conformity and diversity. It would reference Butler's queer theory. The third idea is for a liquid lipstick collection inspired by the moon's phases, filmed over varying lighting in one location, referencing representations of women and the LGBT community through queer theory and gender roles.

1. A2 ADVERTISEMENT IDEAS By Ryan Griffiths

2. FIRST IDEA
I have chosen this advert because I like that it does not have a particular
narrative or tell a particular story but is able to show through its use of
cinematography and visual effects the themes and symbols that are present
within this product. The mise-en-scene feels very natural but also dream like at
the same as it shows those featured in the advert to be wearing casual
summertime clothes yet they are shown in situations which seem dream like and
unrealistic. The cinematography of this video uses long shots and over the
shoulder shots in order to show the characters interacting with each other and
also close up shots in order to show their relationships and their facial
expressions. The editing used within this advert gives the advert a vintage feel
as it is made to look like a VHS recording of the footage, which may be a hint at
another one of the themes within the product.
https://www.youtube.com/watch?v=O2VBFxt4zOM

3. INFLUENCES
Within my advert I intend to
use camera angles and
colour treatment such as
close ups shots, long shots
and a gradient/sepia filter
because I like how it gives
the final video a trance like/
vintage feel which might
relate to the title of the
project being honeymoon as
for newly married couples
they feel entranced in their
happiness of being
newlyweds which is
translated within this video.

4. MY IDEA / LINK TO THEORY
My advertisement idea is for a poetry collection which is entitled
modern manifesto and has central themes of love, lust passion and
innocence. When filming this advert I would hope to use multiple
locations which relate back to the product e.g. orchards, skate parks
or any other suburban settings that are considered to be peaceful.
This idea can then be linked to theory as my advert could possibly
contain a number of characters that could play out roles of the hero,
villain, princess etc. so that my advert can be linked to Propp’s theory
of characters. This may also be linked to the male gaze theory by
Laura Mulvey as within this advert the women are shown in a
stereotypical manner by appearing as soft and delicate and there
being little to no male presence within the video itself, suggesting
that these women are being gazed upon by males.

5. SECOND IDEA
I have chosen this advert because I like that it is very avant garde and
unusual. I also like the intertexuality within the trailer and how it
references the bible and being famous which is very fitting as the
name of the perfume being advertised is called ‘fame. I also like the
dark themes within this advert as I have previously for my portfolio
made a film opening that was inspired by the horror genre as it is
something I am interested in and would like to include in my work
again. I also like how this advertisement has an open narrative and is
ambiguous, therefore the audience is kept intrigued throughout and
watches the whole advert in order to want to find out what the
product being advertised is.
https://www.youtube.com/watch?v=0-6_YaBRXkg

6. INFLUENCES
The main influences that I hope to take from this advert for my final video is mainly from the mise-en-
scene. I like how the low key lighting uses the semantic code of the horror genre and implies that this
perfume is quite gothic in its design or scent. I also like the costuming used and how it appears
futuristic and glamorous towards the audience and also links in w the name of the perfume ‘fame’ as
these costumes look opulent and like something only a famous person would wear.

7. MY IDEA
My advertisement idea is also for a perfume which will be named
‘subversive’ and is a unisex fragrance, within the advertisement I
hope to touch on themes of gender, non conformity and also the
representation of young people and how they might step out of what
they are told by society they should be like. I also like this idea
because it is able to include actors from a variety of the groups that
we gave studied previously.
The main link to theory that will be included in this advert is the link
to Judith Butlers queer theory as the concepts I have will escape the
bounds of heteronormativity and be representative of a diverse range
of people.

8. THIRD IDEA
I have chosen this advert because this is advertising one of my
personal favorite brands which I use on a daily basis. I like this advert
because it is also very Avant garde and represents the product that is
being sold perfectly. I also like how both high and low-kry lighting is
used to make the product look avant garde and futuristic. I also think
it is particularly effective that the non-diegetic sound that is used
matches what is happening within the video and is synchronous with
the pace of the commercial.
https://www.youtube.com/watch?v=XhK0hb5ZwS0

9. INFLUENCES In my advert I hope to use an
establishing wide shot in order to
show the viewer where my advert
will be taking place. I also like
how within this advertisement
mise-en-scene such as lighting
and costuming e.g. wearing
gloves to make the process of
applying this product look
medical or futuristic and also
highly glamorous at the same
time. I also like how high key
lighting is used that relates to the
product that is being sold e.g.
purple wigs and contact lenses
are worn to match with the purple
lipstick that is available within
this collection.

10. MY IDEA / LINK TO THEORY
My advertisement idea is for a new liquid lipstick called the ‘Orion
Beauty Galactica liquid lipstick’ I plan to only have this advert filmed
in one location but over a period of time so that there is a variation in
lighting within the advert to relate to the astrological theme of the
product and it being named after the phases of the moon.
Link to theory
I am going to link this advert to the representation of women and
those who come from the LGBT+ community and how they may be
either represented as positive or negative within the media. I am also
going to link this to Judith Butlers queer theory and how some people
may or may not conform to the gender roles they are expected e.g.
Jeffree Star being a man who presents himself as androgynous.