The document discusses how to effectively combine a music video, digital album packaging (digi pack), and website through consistent brand identity. It provides Coldplay as an example that links all their media through bold colors and abstract images. For a student's class project on an alternative rock artist named Alex Steel, the music video was created first and established motifs using black and white footage from a forest location. These visual elements were then carried over to the digi pack and website through matching imagery, color schemes, and fonts to clearly connect the three pieces while also adding new elements like orange to keep things interesting.

1. How effective is the
combination of your main
product and ancillary texts?

2. To make the combination of an artists music video, digi pack, and website effective there needs
to be a connection through brand identity. I researched brand identity and received knowledge
on how it can be portrayed. I found that Coldplay’s brand identity is the use of bold colours in
every media product.
Coldplay’s music video Coldplay’s digi pack Coldplay’s website
Coldplay is a good example of brand identity as we can see they all link together through bold
colours and abstract images. The brand identity helps the audience understand what the band is
about and they will notice their brand straight away through the connection.

3. My media products were created through using brand identity combined with something new
for each product to keep the audience interested. The slight difference between the three
products show the variation of the artist so he appeals to a wider audience.
The main product I created first had the initial thought of alternative rock behind it. By creating
the music video the way I did, I had to use the motif’s and develop on them to create the
ancillary texts.
I didn’t realise the brand identity until I got the majority of the music video completed. As I
started the digi pack planning before I finished the music video to save time I realised how much
footage from the forest I actually used within the music video.
Images of forest
location in the music
video
I therefore decided to take images in the same location to create a brand identity.

4. When editing the images I found that black and white would look effective on the digi pack, this
is when I tried including black and white in the brand identity also. As I use a lot of black and
white footage within the music video, I was able to use the same effects on the digi pack to
create a connection.
Images of black
and white in
music video
I used an image of the flowers as the inside pages of the digi pack in black and white
with the one flower in the original colour (green) which connects with the music video as
it is set in the natural location using black and white with natural colours.

5. The front cover is set in the location of the music video
with natural leaves behind as the background of the close
up image. I edited the image so it links with the two ways
of brand identity through natural, and black and white.
The location is natural whilst I edited the image in black Front cover
and white with the artist in original colour to stand out.
The back cover of the digi pack is a very interesting image
which I personally find a really nice image. The image
connects with the rest of the digi pack and the music video
with the darkness yet holding its own through the orange
lighting from the flame. Back cover
Although I haven’t used any orange so far, I found that the
colouring gave the media products something new yet
keeping connection with the other texts.

6. When it came to constructing the website I found it easy to decide on a colour scheme from the
brand identity which flowed throughout the other two texts. I used black and white as a
connection between the three texts, with using images taken in the location of the music video.
Also I used the back cover image from the digi pack as an image on the website but edited it to
black and white so everything connects together. I used a close up image of the orange tutu
netting and edited it so I carried the connection between the digi pack and website through the
orange colour.
Image of website

7. Music video
The colouration connection is a strong link
between the three media products and is
easily noticeable by the audience.
These media products are all unique in their
own way yet are connected through little
details that your eye will pick up on and realise Font Back
the connection between the three texts.
I am happy for them to stand as three
independent texts yet the links are what make
them connect and become a set of media
products representing the artist Alex Steel.
Website