The document summarizes a student's creation of a digitalized digipak for an imaginary Avicii album. The student conducted research on Avicii's album designs and chose to use a greyscale color scheme with purple and green accents to be original. Key elements like the Ministry of Sound label, barcode, copyright information, and Avicii logos were included to make it seem realistic. Mountains, forests, and a quote from Avicii were featured on the cover and inside to convey themes of inspiration and adventure. The student was pleased with capturing genre conventions while adding their own style but would consider more bright colors for future versions.

1. Digitalised Digipak
By Tobias Pugsley

2. 2017 Version A – Ministry of sound
05TP5789087A4RT12
CD

3. My CD Disc:
To help develop and create a successful and appealing CD disc design. I researched the original ‘Avicii’ CD’S and cases on sale today. This
helped me understand the main codes and conventions the genre uses but also Avicii Himself. After doing hours of intensive research, I found
out that in every Avicii digipak on sale today contains the codes of bright colours. This was mainly done as the genre ‘EDM’ is often linked to
dance music which is played in clubs around the world with differing colours of lighting. In order to be original, I decided to contradict the
user of colours and stick to only two colours much like the rock genre does. Examples of this could be AC/DC where they only used two
colours the majority of the time on there digipaks. I wanted only two colours to ensure that my own creations wouldn’t look scruffy, caught
my target audiences eye and also attracted a new, niche target audience.
To make my Digipak as real as possible, I included the official record label Avicii uses. This is often the
record label ‘Ministry of Sound’. Created in 1991, the Ministry of Sound can be heavily regarded as the
most successful record label to date. Artists such as Lady Gaga, Sigala and DJ Fresh have all worked with
this record label owned currently by Sony Music UK. To also make this seem as real as possible, I created
some specific information to be placed below. Due to not being able to find what this is actually about on
a real DISC and what it actually says, I came up with my own CD identification which can be seen as ‘2017
Version A – Ministry of sound O5TP5789087A4RT12’. I placed this below the record label as I deemed it
the most suitable location for such information.
As seen on my research page, I did plenty of research focusing on the fonts used in the genre and also the fonts
Tim Bergling uses himself on his Digipaks. When researching Avicii’s logos, I found it near to impossible to find out
what font he actually uses for his artsist name. So to overcome such a problem, I just decided to find a PNG of his
official font on google and use that to make sure people recognise it as one of his albums.
Also, I chose the name ‘FORM’ for my album name in a paint brush font similar to the one Avicii used on his
official ‘TRUE’ album. I went for this type of font as I believed it was following the general stereotypes of Avicii’s
albums.

4. www.avicii.com
. W i t h o u t Y o u .
. F r i e n d O f M i n e .
. Y o u B e L o v e .
. L o n e l y T o g e t h e r .
. T h e N i g h t s .
. W a k e M e U p .
Copyright in this sound recording is owned by Avicii and Ministry of Sound Ltd2017 Version A –
Ministry of sound 05TP5789087A4RT12
Front and Back Cover

5. Layout
The layout of my front cover digipak can be seen as very
different to Avicii’s official album covers. His official album
covers usually have a lot more colour, a main image of
something like a building or an individual and only one logo.
I decided to steer away from these stereotypes as I wanted
to be original with my creation. I believe the majority of
Avicii’s songs contain a hidden message of adventure and
inspiration so I therefore wanted to show this in my Digipak
designs. Due to the adventurous vibe I'm wanting to portray,
I created mountains on the tool known as paint. I drew an
outline of mountains and then shaded various areas to make
it look fairly realistic. The original version of the mountains I
created were in black so I therefore had to change the
colour. To fit into the stereotypes of the genre, I changed the
outline and shading to a shade of blue via the PowerPoint
tools available. The outcome of the mountains can be seen
on the front cover of my digipak.
To also fill up such a big area, I decided to take a picture of
the woodlands, remove the background and turn it to
greyscale to fit in with the colour of the fonts and logos. This
was then added to the bottom of each cover to have a
general theme running throughout.
My Digipak Front and Back Cover:

6. Barcode
As you can clearly see, the barcode is located
on the top left of the back cover which is
therefore going against its stereotypical
location. The reason I did this is because I
didn’t want it to interrupt the grey silhouette
of the forest located at the bottom of every
cover. The barcode has to be fairly big and if
it was located at the bottom right of the back
cover, it would cover part of the silhouette
which would therefore make it look tacky. To
avoid any tackiness, I placed it on the top left
of the cover so it would not intervene in any
of the information, pictures of logos seen.
After doing research, I found that genres
such as pop usually have the barcode located
somewhere on the top so decided I would
place it there for originality in the genre.
Logos
Located at both the top right, and
bottom left is a variety of different logos.
These include the record label logo of
‘Ministry of Sound’, ‘Compact Disc’ logo
and also the ‘Copyright’ logo. I needed to
include these as they are conventional
on every album back cover to exist. This
therefore stops anyone using the song
without permission from the artist or
record label and gives them both legal
rights with the album and songs
included. To add a sense of
professionalism and realism to the cover,
I made sure these were added to help it
move away from an amateur creation to
something that may actually have the
potential to be sold on the market today.
My Digipak Back Cover:

7. Inside cover
“ I t ' s h a r d - s o m e p e o p l e g e t
i n s p i r e d b y a f e e l i n g , b u t
I ' m m o s t l y i n s p i r e d b y
m e l o d i e s ” .
- A v i c i i

8. Colour Choices
As seen underlining the Official Avicii logos and album name, there are two different
colours used compared to the rest of the colour scheme throughout the whole
album design. I figured that even though I wanted to be original, I still needed to add
a little bit of bright colour to tie in the ‘EDM’ genre. To do this, I created three basic
rectangles, two the same size, and placed them underneath the logos and name of
the album. I chose purple and green as I believed they worked best together with
the colours I had available to use.
The greyscale theme also carried on through to the inside cover as the forest
silhouette is again used. Even though I believed that the forest silhouette worked
nicely, I needed to change things up a little as the theorist Steve Neale stated that
“mere repitions wouldn’t attract an audience”. So to avoid any repitions, I decided to
add a cliff or hill edge with a male figure looking out into the distance at the
mountains and the forest below.
Also, you can see a quote from Avicii himself which I found online in a recent
interview. I wanted to include this as I believed this helped add a hint of inspiration
to the design as this quote shows what Avicii’s inspiration behind music is. This also
adds a vibe of professionalism to it as its not just one main image. Personally, I
believe just one main image on the inside cover makes albums look rather amateur
and also a hint of laziness therefore I used a quote from Tim Bergling.
My Digipak Inside Cover:

9. Overall:
Overall, I am very happy with my creation as I believe it contains the
general codes and conventions of the genre but also shows my originality
and the message I was wanting to portray. There are many general themes
shown throughout which I believe is the most successful aspect of my
digitalized digipak.
If I was to redo this, I would 100% try to add more bright colours to it to
help tie the genre in even more. This would then make the it stand out
even more and maybe even also attract the new niche target audience I
want to attract. The reason behind the new audience is because I believe
Avicii has recently been trying to reach out to a new niche target audience
as a few of his late 2017 music videos have a Sci-Fi feel to them.