The document provides details on the design choices made for a digipak album cover for a pop artist named Mati. Key points: - The front cover features an edited photo of Mati looking mysterious to engage audiences. Black and white was chosen to make the album stand out. - Interior pages continue connecting the album to the music video through shared imagery of Mati with a guitar and effects like "sin city". - Mati is portrayed as an edgy "bad boy" through photos suggesting he's a heartbreaker. Red is used to imply themes of love, passion and danger. - Consistency is maintained through the same font, color scheme and poses of Mati to unite the

1. Radial analysis
of digipak
Rose Field

2. Front cover
Image
We decided to use this image of our artist because it shows him as over confident and
relaxed due to his stance. I suggested using this picture because it makes our artist
slightly mysterious as his face is half covered and his eye contact is directed downwards
which leaves the audience with enigma. We edited the photo using Photoshop Cs6 so
that the image was copied and put behind the previous image to create a clone effect
which was done to link the front cover to the music video we created because we have
used clones in it. This was done to make the products consistent and identifiable to the
audience.
Colour scheme
We’ve chose the colour black and white across our digipak which is a rarity in the pop
genre. However we have done this to make our album stand out among other pop
albums and do give the audience an insight to what the album will be like. From a
glance at the digipak the audience will instantly know that the album is not going to be
upbeat and full of dance tracks since the colour black connotes depression, a cold
formality and sin.
Font
We found this font on a free text generator website after searching through hundreds to
find simple yet modern font. All of the group liked this font as it was not too
overstatement and therefore does not take any focus away from the artist. The font was
put in white to secure the colour scheme we wanted and to be readable despite the dark
background.

3. 2nd Page
Image
We’ve chosen this image as it shows Mati as more of an artists due to featuring
the guitar. This portrays Mati as really into his own music and hints that he
composes the tracks himself.
Another reasons we included the shot of the guitar is because it features in the
music video. By including the guitar in the digipak as well as the music video, we
are connecting the two products so that the audience will also identify the two
products as part of the artist.
We’ve chosen the artists outfit to be casual by selecting an acid washed denim
shirt and chinos for him to wear. We chose a casual attire for our artist to identify
with a younger audience which is his target audience.
Editing/Effect
I suggested creating the sin city effect on this image because I believed it to
make the image even stronger because it makes the guitar stand out without
taking any focus away from the artist
Typography
The typography on the side says ‘Copyright and all rights reserved by Island
Records’. This has been included to highlight what record company our artist
belongs to and makes the digipak seem more realistic because I have seen
copyright information on a number of digipaks that I had researched.

4. 3rd Page
Image
We chose this image because we thought it would promote our artist as a bit
more edgy and a ‘bad boy’ within the pop genre because we noticed that there
was a gap for a male artist whos a bit more reckless rather than docile and sweet
in the pop genre. The image portrays him as more of a heartbreaker and ladies
man as the actress is lusting after him and he is not bothered by it and just
pulling his signature pose.
His eye contact is directed towards the audience to engage them into the shot.
We thought this was important because in previous images our artist has been
looking down so we needed one shot whereby he can really draw the audience
in.
His dress sense is more formal here but still has that scruffy roughed up look to it
to imply he’s been tugged at by the female. I directed him to roll his sleeves up
and drag his tie sidewards to conform to a young dress code, which has been
popularised by band ‘One Direction’ as they are welll known for wearing formal
suits but making them seem a little more casual by rolling up sleeves or wearing
a heritage blazer.
Editing/ Effect
We have used the sin city effect here because we wanted to make the colour red
stand out because it has connotations such as love, passion and lust as well as
negative connotations such as blood. We wanted to highlight the colour because
its connotations give the audience an insight into what the album is like, for
example in our music video ‘Little Things’ there is romance and love but death
and blood as well.

5. 4th Page
Image
This image was selected to be in the digipak because it continues the idea
that our artist is a little edgy and a ladies man. His facial expression is
slightly smirked which makes him seem as he’s been devious. The female
in the background has been blurred out since we used a shallow focus to
keep the artist in full focus so that he dominates the shot. We can see that
she is looking down and looks not so happy and in love with the artist as
she did in the previous shot.
The formal attire is the same as the previous shot but the artist now has
kiss stains all over his face and chest. This once again highlights him as a
bit of a ladies man and his stance shows him to be proud of that label.
Editing/Effect
This picture has not been edited too much as we wanted to keep it in colour
like the front cover. However we have cut out the image and placed it on a
dark background because the colour black as connotations of evil, death
and mystery which links to music video. We have slightly manipulated the
reds in the picture by brightening them so the kiss stains particularly stood
out.

6. CD
Colour scheme
Artists name
Albums
name
We’ve continued the black, white and red colour scheme on the CD to
make the digpak consistent throughout. We’ve used black for the base
since we used black on a number of backgrounds in the digipak. We’ve
then used the dark red colour for the text and banner with Infatuation on.
We’ve used these colours due to the connotations previously mentioned
on other slides.
Font
The font is the same as everywhere else on the digipak. We continued the
use of this font to upkeep the consistency. The font works especially well
on the CD because its simplicity compliments that plainness of the CD.
Design
Artists
website
and fan
page
Producers
We wanted a simple design and layout on the CD because I found when
analysing a number of digipaks that the simple CD’s were the most
effective because they didn’t take my focus away from the images of the
artist. We’ve put the important text large and central such as the artists
name and the album name. The record label is also important to feature so
we have put that in white so it receives some attention.
Conventions
Record label information
- Artists name
Record label logo
- Recognition of producers
- Albums name
- Promotes artists website

7. Back Cover
Track listing
Colour scheme
The colour scheme continues with the use of the colours black, white
and red right through to the back cover. Black has been used for the
background as we used this colour for the background on the front cover
which makes the front and back of the album consistent.
Image
Producers
The image is of the artist as we wanted to build his star persona. He is
wearing the same top as he was in the front cover image which once
again adds to the consistency of the product. His stance is proud and he
is posing as he looks into the distance which makes the image seem
more like a beauty shot. We chose this shot because beauty shots are a
convention in pop albums.
Typography
The text is the same as previous pages, ‘Tex gyre adventor’ which we
downloaded from a free text generator website.
Conventions
The back cover follows a number of conventions such as including a
tracklisting, barcode, record label logo and producer information. We
have slanted our tracklisting to make it a little more original.
Barcode
Record label