Lisa Colton, Chief Learning Officer at See3 Communications and President of Darim Online, presented on best practices for using social media for organizations. The presentation covered the differences between pages, groups, and profiles on Facebook, as well as tips for successful engagement through questions, stories, tagging photos, and using one's authentic voice. It also discussed design choices, organizing content thematically, and reviewing metrics to measure performance. The Social Media Academy program receiving the grant was also acknowledged.

1. DETROIT JEWISH EARLY CHILDHOOD EDUCATION
SOCIAL MEDIA ACADEMY
Lisa Colton
Chief Learning Officer, See3 Communications & President, Darim Online
lisa@darimonline.org @darimonline @lisacolton
Slides:
Produced by
The Social Media Academy is generously
funded through a grant from

2. Agenda
•
•
•
•
•
Pages vs Groups vs Profiles
Tips & Skills for Success
Storytelling
Engagement
Metrics

3. Page

4. Group

5. Profile

6. Newsfeed

7. Tagging
Profiles (friends)
and groups
(members).
Pages you can
only tag in
comments
Capitalize,
or use @

8. Username

9. Marketing

10. Make Smart Design Choices

12. Iconic. Identifiable.

13. Your Voice and Engagement

14. #1.
Be
invi*ng!
Ask
Ques*ons!
Temple
Beth
Abraham,
Tarrytown,
NY

15. More
Ques*ons!
Congrega*on
Beth
Israel,
San
Diego

16. BE
REAL!
If
you’re
using
FB
as
a
profile,
step
inside
your
community.
Gabby
as
Temple
Sinai
of
Oakland
Staff.

17. Tag
Photos
to
Invite
People
into
the
Conversa*on

18. Organize Your Story: Group Ideas by
Themes of Three
 Chronology
 Geography
 Advantages/Disadvantages
 Causation
 Extremes and Middle Ground
 Anything!

19. Example: Themes of Three (or so)

20. METRICS

21. Produced by
The Social Media Academy is generously
funded through a grant from