The document provides an agenda for a social media academy being held at a Jewish day school. The agenda includes introductions, learning about social tagging, the foundations of social media, lunch discussions, an overview of the academy program basics, working on social media plans in teams, and a wrap up. It also discusses the characteristics of social media, such as being participatory, open, conversational, communal, and connected. Finally, it outlines the components of the academy, which include kickoffs, webinars, coaching, social media projects, a Facebook group, presentations, blogging, a final report, and graduation.

1. WELCOME TO THE
JEWISH DAY SCHOOL
SOCIAL MEDIA
ACADEMY

2. Today’s Agenda
• Introductions & Orientation
• Social Tagging
• Foundations of Social Media
• Lunch – discussion topics
• Program Basics
• POST Plans w/ teams
• Wrap up

3. What is Tagging?

4. SOCIAL TAGGING

5. #12NTCJEWS

6. #JDSacademy
When you tweet, use this anywhere in the content of
your tweet. Search for this hashtag to see what
others are saying and sharing. When you blog, use it
as a tag.

7. SOCIAL TAGGING
• What you need:
– Write your personal “TAG LINE”
on your blue nametag sticker
– Grab the small stickers, your
index card, and a pen
• What to do:
– Chat with someone new!
Introduce yourself, learning
something about them.
– Tag them! Write a word on a
small sticker or two and stick it on
their card
– Talk to at least 5 people in 10 min
– Come back in here when I holler!

8. Welcome to the Academy
Announcements:
– Questions for lunch discussions
– Travel reimbursement forms
– Review of reimbursement requirements
– Audio/video waiver

9. The 5 Commandments of Social Media
Presented by Lisa Colton,
Chief Learning Officer, See3 Communications
(Previously Founder & President Darim Online)
Lisa@see3.com
434.977.1170

12. Traditional Mindset: Hub & Spokes

13. Network Mindset
“connect and collaborate” rather than “command and control”

14. Characteristics of Social Media
• Participatory: It blurs the line between producer and
consumer, media and audience.
• Open and Democratic: It encourages comments,
voting and sharing of information. For this reason it is
seen as authentic and trustworthy.
• Conversational: Two (or more) way conversation
rather than one-directional broadcast. Is personal,
specific, and engaging.
• Communal: Supports formation, growth & strength of
communities around a particular shared interest.
• Connected: Thrives on being connected, rather than
being territorial and proprietary.

15. 5 New Rules of the Game
Attention Economy
Be Social
Add Value
Be Real
Strengthen the Network

16. #1 THIS IS AN ATTENTION ECONOMY

17. #2
Listen
And…
Temple Israel, Memphis Facebook Page

18. … Be Social
Temple Israel, Memphis Facebook Page

19. #3:
ADD
VALUE

20. Social Content is Social Capital
• Social Capital is the
value of connections
between and among
nodes in social
networks.
• Content should be
newsworthy, unique,
controversial, timely
immediately useful
and/or funny.
• 12:1 ratio of adding
value.

21. Your Unique Value

22. #4: BE REAL

23. Voice: Sixth & I Synagogue in DC

24. Make it
Personal

25. #5: Work To Improve The Health of the Network

26. Fortress: Insiders in, Outsiders out

27. Sponges: Transparency & Constant Flow In and Out

28. How is parenting and family life changing?
How does this impact your business
and strategy around engagement?
How are you positioned to keep up in this
changing landscape? Where do you need
to adapt?

29. John Fitch’s Steam Engine

30. John Fitch’s Steam Engine

31. Source: Flickr user JYRO

32. Source: Flickr user Rick Neves

33. Source: Flickr user divemasterking2000

35. IT’S NOT ABOUT TECHNOLOGY

36. LUNCH!
Please use this opportunity to meet new people.
Choose a TOPIC of interest with new people.
Take a few minutes to use the restroom, check
email, stretch, then get lunch and join us again.

37. Academy Teams
• Core team members (2)
– Required to attend (or if needed, replay) all
webinars
– Expected to attend all coaching appointments
– Required to present on a Sharefest! & blog post
– Expected to participate in FB Group
• Additional team members
– Encouraged to attend (or replay) webinars
– Encouraged to participate in coaching appointments
as appropriate.
– Welcome to participate in Sharefests!
– Encouraged to participate in the FB Group

38. Academy Components
• Kickoffs
• Webinar Series
• Coaching
• Social Media Project
• Social Fundraising Project
• Facebook Group
• Sharefests! & Blogging
• Final report
• Graduation

39. THIS EXPERIENCE
• Stay nimble – change is the name of the
game. Experiment and refine. Repeat.
• Know your goals so you can use social
media to achieve them, and know if
you’re succeeding.
• Address your whole culture, not just
marketing & communications.
• Share Share Share!