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Get Engaged! Social Media for Public Libraries
Social media can help public libraries achieve their goals of boosting program attendance, circulation, and support for initiatives like new buildings. The document provides an overview of how to develop an effective social media strategy and team for a public library, including starting small, listening to the community, and preventing staff burnout. It also offers best practices and tips for using specific social media platforms like Facebook, Twitter, Pinterest and blogs to better engage the community.
Get Engaged! Social Media for Public Libraries
- 1. GET ENGAGED! Social Mediafor Public Libraries Susan Brown www.658point8.com
- 2. We want morepeople to come to our programs. We want to boost our circulation. We want people to vote yes for a new We want more people library. to use our databases.
- 3. En/gage: a) tohold the attention of <her work engages her completely> b) to induce to participate <engaged the shy boy in conversation>
- 4. In the beginning,there were icons…
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- 9. WHAT HAVE WEWON?
- 12. • Admin buy-in •Staff buy-in • Start small • Listen first • Earn social capital • Understand time commitment • Prevent burnout • Understand what social media is and can do If I knew then what I know now…
- 13. BROADCAST MEDIUM COMMUNICATION TOOL MEDIA PLATFORM SOCIAL MEDIA IS NOT (JUST)…
- 14. PARADIGM SHIFT WAY OFDOING BUSINESS A MISSION SOCIAL MEDIA IS…
- 15. WHO? WHAT? WHERE? WHEN? WHY? HOW? SOCIAL MEDIA BASICS
- 16. ?? ? ? ? ? ? ? ? 1. What if a staff person says something inappropriate? 2. What if a patron says something inappropriate? 3. What about personal social media bleeding into professional? 4. What if people post sales pitches on FB? 5. What about relationships with businesses? Are you endorsing?
- 17. • LISTEN • PARTICIPATE • RESPOND • USE TOOLS • TELL THEM WHAT’S IN IT FOR THEM • BUILD RELATIONSHIPS • HAVE A VOICE • BE CREATIVE • BE HUMAN • HAVE FUN! SOCIAL MEDIA DO’S
- 18. • ASK BEFOREYOU GIVE • BRAG, LET OTHERS DO THAT • AUTOMATE SOCIAL MEDIA DON’TS
- 19. BEST ADVICE IEVER GOT
- 21. START WITH THELOW-HANGING FRUIT
- 22. START WITH THELOW-HANGING FRUIT
- 23. START WITH THELOW-HANGING FRUIT
- 24. START WITH THELOW-HANGING FRUIT
- 25. START WITH THELOW-HANGING FRUIT
- 26. What We TweetAbout When We Tweet About Books RA News, Feb 2012 RA 4 FB: Creating A Social Space for Readers RA News, Nov/Dec 2012 START WITH THE LOW-HANGING FRUIT
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- 33. HAVE A VOICE/CREATEA CHARACTER
- 34. HAVE A VOICE/CREATEA CHARACTER
- 35. STEAL BORROW FROMOTHERS
- 36. STEAL BORROW FROMOTHERS
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- 40. FACEBOOK VS TWITTER
- 41. • Better for connecting with people you know • Better for posts that are not time-sensitive • Better for local news/events • Conversations happen less in real time - From Doing Social Media So It Matters by Laura Solomon FACEBOOK
- 42. • Better forconnecting w/people you don’t know • Better time-sensitive posts • Better for non-local content • Conversations happen more in real time - From Doing Social Media So It Matters by Laura Solomon TWITTER
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- 44. • VISUAL CONTENT IS KING • ASK LOTS OF QUESTIONS • FB FOLKS LOVE PHOTOS • FEED YOUR FEED • EMBRACE THE “JUNK WEB” • COMMUNICATE • CALL TO ACTION BASIC TRAINING
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- 60. 1. Think likea magazine 2. It’s okay to spam a little 3. Hashtags are your friend 4. It’s all about the RT! 5. Understand the @reply 6. Tweet often 7. Make it easy 8. Try live tweeting 9. Find out what they’re saying 10.Fill out your bio! TEN TWIPS
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- 70. WHAT ABOUT PINTEREST? BLOGS?
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- 75. Work in Progress: Measurement
- 76. Work in Progress: SustainedContent Creation
- 77. Work in Progress: New Platforms
- 78. Work in Progress: StaffWorkflow & Accountability
- 79. Susan Brown 658point8@gmail.com WANT TO KEEP TALKING?