CJP Tech Fellows - Lisa Colton
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This document provides an introduction to social media and its implications for Jewish educators. It discusses key characteristics of social media, including its participatory and conversational nature. It outlines five new rules for using social media: 1) understand the attention economy, 2) listen and be conversational, 3) be real, 4) add value, and 5) prepare for constant change. The goals are to make educators more comfortable and confident using social media and to learn strategies for building networks and engaging audiences. Examples are provided of how Jewish organizations currently use social media.
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This document discusses building and sustaining online communities. It covers the key building blocks of community, including communication, membership, influence, fulfilling needs, and shared connections. Examples of online communities like Flickr and Red Cross are provided. The document emphasizes that the basic rules of community are the same online as offline, including the importance of listening, understanding roles, and cultivating a sense of shared experience. It also covers characteristics of social media like participation, openness, conversation, and being connected.
Avi chai academy foundations webinar2012
The document discusses the foundations of social media for Jewish day schools. It describes a social media academy for 20 schools to learn about using social media and 10 open webinars on topics like Facebook, policies, content creation and fundraising. It emphasizes that social media requires a network mindset of connecting and collaborating rather than commanding. Key aspects of social media include participation, openness, conversation, community and connections. It provides 5 new rules for social media including focusing on attention, being social, adding value, being real, and strengthening networks.
Ncil 2010 social media
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Facebook101
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Social Media Master Class
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2. Values are the DNA of a congregation and should be expressed in all its work. Understanding a congregation's values helps guide its efforts.
3. To be truly connected, a congregation must design for social engagement between members through programs, education, and everyday interactions. Building individual relationships and collective identity strengthens the community.
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CJP Tech Fellows - Lisa Colton
- 1. Introduction to Social Media and its Implications for Jewish Educators Presented by Lisa Colton, Founder & President Darim Online Lisa@darimonline.org 434.977.1170 http://slidesha.re/darim-cjpteachers
- 2. AGENDA Networks Foundations of Social Media Illustrations of Common Tools Implications for Jewish Education Wrap up & Reflections
- 3. TODAY’S GOALS Get comfortable Get confident Build vocabulary Learn from others & teach others! No apologies Think tachlis and big picture Invest in your networks Others?
- 6. Where are your networks online? How do you leverage your networks?
- 7. Help others, and they’ll help you.Be a platform that’s mission centric, and audience focused.User generated content may be more valuable than your own.
- 8. Let’s Practice! Choose your best developed network, and post a question.
- 11. Open and Democratic:Encourages voting, comments and the sharing of information. Therefore seen as authentic and trustworthy.
- 12. Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.
- 13. Communal: Supports formation, growth & strength of communities around a particular shared interest.
- 15. #1 THIS IS AN ATTENTION ECONOMY
- 16. #2 Listen And… Temple Israel, Memphis Facebook Page
- 17. … Be Conversational Temple Israel, Memphis Facebook Page
- 19. Example of Hashtags, #JED21
- 20. Your Opportunities to be Listening & Responding
- 21. #3: BE REAL
- 22. Voice: Sixth & I Synagogue in DC
- 23. Make it Personal
- 26. #4: ADD VALUE
- 27. Social Content is Social Capital Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources. Content should be newsworthy, unique, controversial, timely immediately useful and/or funny. 1:12 or 1:20 ratio
- 30. Your Unique Value Identify a “target audience” Write a “value-added” Facebook status update. (See P.O.S.T. resources &worksheet on Diigo)
- 31. #5: Prepare for Constant Change: Anticipate The Shifting Market & Be Nimble
- 32. Shifts in Power / Service
- 33. How is parenting and family life changing? How does this impact your business and “product” delivery? How are you positioned to keep up?
- 34. Content isn’t dead. But the way we engage with it is changing. How do changes in the way we manage time and space impact Jewish education, programs, classrooms, teaching?
- 35. Source: Flickr user JYRO
- 36. Source: Flickr user Rick Neves
- 37. Source: Flickr user divemasterking2000
- 38. John Fitch’s Steam Engine
- 39. John Fitch’s Steam Engine
- 41. IT’S NOT ABOUT TECHNOLOGY
- 42. Poll Everywhere POLL EVERYWHERE
- 43. Wrap up What else do you need to know? What do you need from your peers? How can I help? *** add youtube and blogs somewhere.