The document presents an overview of social media's characteristics and its implications for the Jewish community, emphasizing its participatory and communal nature. It highlights the importance of engagement, listener feedback, and content that is newsworthy and unique, while also suggesting methods for effective social media interactions. Additionally, it stresses the necessity of aligning social media efforts with organizational goals and maintaining adaptability in an evolving digital landscape.

1. The Commandments of Social Media: Facebook, Twitter and Social Media’s Implications for the Jewish Community Presented by Lisa Colton, Founder & President Darim Online [email_address] 434.977.1170

2. COMMUNICATIONS REVOLUTION

3. COMMUNICATIONS REVOLUTION

4. Characteristics of Social Media Participatory : It blurs the line between producer and consumer, media and audience. Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy . Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal , specific, and engaging. Communal: Supports formation, growth & strength of communities around a particular shared interest. Connected: Thrives on being connected , rather than being territorial and proprietary.

5. LISTENING Source: Flickr user andyadontstop

6. Google Alerts

7. Open Your Ears Temple Israel, Memphis Facebook Page

8. See NYTimes Article “Brave New World of Digital Intimacy” Sept 7, 2008 JewPoint0.org blog post, including link to the article: http://bit.ly/MqtCw “ Right now is the largest increase in expressive capability in human history.” - Clay Shirky on TED Ambient Awareness

9. Twitter

10. #1 Social media is continuing to evolve. Fast. ENGAGING

11. Red Cross

12. A Person, Not Just A Brand

13. Find places where your target audience goes. Participate in the conversation. Add value, educate, include links. Use your “listening” to identify these places. Unofficial Outposts

14. Real Life Example

15. Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources. Content should be newsworthy, unique, controversial, timely immediately useful and/or funny. 1:12 or 1:20 ratio Social Content is Social Capital

16. Examples: CNN iReport Tags in Flickr, blogs, Youtube Crowdsource by asking questions (learn, connect, engage, respond) Guest bloggers Hashtags on Twitter Invite User Generated Content

17. Allow Users to Remix

18. Authenticity buys attention How can you make your work personal? Social Means: Make It Human

19. Voice: Sixth & I Synagogue in DC

20. Community Building Source: Flickr user JYRO

21. Community Building Source: Flickr user Rick Neves

22. Community Building Source: Flickr user divemasterking2000

23. Stay nimble - Change will continue Know what you want to measure and how you’ll know if you’re successful Think about staffing and guidelines Address your whole culture, not just marketing & Fundraising. FINAL THOUGHTS

24. It’s a Tool Success of the tool is if it helps you achieve your goals. Thus, critical to know your goals and then determine which tool(s) to used in which ways.

25. John Fitch’s Steam Engine

26. John Fitch’s Steam Engine

27. IT’S NOT ABOUT TECHNOLOGY

28. Pull out your cell phone! Text “snow” to 30644. You will get a reply with the first question. Respond to questions with a number 1-5, and send. Next question will appear… Thank you to Mobile Commons for donating their service The Future Is Mobile: Evaluations