This document summarizes a presentation about using social media for Jewish education. It discusses the key characteristics of social media like participation, openness, conversation, and connectivity. It outlines five new rules for social media use: focus on gaining attention, listen and engage in conversation, add value and be generous with content, be authentic, and prepare for constant change. Examples are given of Jewish organizations successfully using Facebook and blogs. The presentation encourages Jewish educators to use social media to build communities and share valuable content.

1. Marketing & Communications in a Social Media Age Facebook, Twitter and Blogging for Jewish Educators Presented by Lisa Colton lisa@darimonline.org • 434.977.1170 @DarimOnline • facebook.com/DarimOnline http://slidesha.re/darimnate1

2. COMMUNICATIONS REVOLUTION

3. COMMUNICATIONS REVOLUTION

5. Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy.

6. Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.

7. Communal: Supports formation, growth & strength of communities around a particular shared interest.

9. #1 THIS IS AN ATTENTION ECONOMY

10. #2 Listen And… Temple Israel, Memphis Facebook Page

11. … Be Conversational Temple Israel, Memphis Facebook Page

12. Notice the Action

13. #3: ADD VALUE & BE GENEROUS

14. Their goals Your goals

15. Social Content is Social Capital Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources. Content should be newsworthy, unique, controversial, timely immediately useful and/or funny. 1:12 or 1:20 ratio

16. Your Unique Value

17. BE A PLATFORM FOR SHARING, CROWDSOURCING

18. #4: BE REAL

19. Voice: Sixth & I Synagogue in DC

20. Make it Personal

21. #5: Prepare for Constant Change: Anticipate The Shifting Market & Be Nimble

22. How is parenting and family life changing? How does this impact your business and “product” delivery? How are you positioned to keep up?

23. Real Life Example

24. #6: STAFFING, JOB DESCRIPTIONS & PROF DEV

25. John Fitch’s Steam Engine

26. John Fitch’s Steam Engine

27. The Networked Nonprofit Join the online book club to discuss The Networked Nonprofit: http://on.fb.me/netnonbookclub

28. WANT MORE? Darim’s Covenant Foundation supported “Social Media Boot Camp for Jewish Educators”! Express interest here: http://bit.ly/darimedinfo Applications available this spring.

30. IT’S NOT ABOUT TECHNOLOGY