SlideShare a Scribd company logo
Growing Opportunities
for Qualitative Researchers
Spoiler Alert!
     
  Social Media
Continues to Grow
Duh!
But It’s Also Continues to
          Evolve
             
         Social Media




        Digital Presence
What Does This Have To
     Do With Me?
         
What Does This Have To
     Do With Me?
                        
 Finding information
What Does This Have To
     Do With Me?
                       
 Find information
 Expanding horizons
What Does This Have To
     Do With Me?
                       
 Find information
 Expand horizons
 Connecting with people who share your interests
What Does This Have To
     Do With Me?
                        
   Finding information
   Expanding horizons
   Connecting with people who share your interests
   Tracking thoughts/journal
What Does This Have To
     Do With Me?
                        
   Finding information
   Expanding horizons
   Connecting with people who share your interests
   Tracking thoughts/journal
   Creating your own voice
Welcome to The Social
 Media Landscape
         
SXSW 2012
                
 Niche Marketing
 DataVisualization and Mind Mapping
 Dashboarding
Social Media Jungleland
          
Navigating the Territory
          

             You just have to know
              where you’re going!
Exploring Social Media
           
 What do you want to accomplish?
 What is relevant to you?
 What is relevant to your followers?
 Don’t have to be on every channel
You are Already a Great
        Picture
           

      You just need the
        right frame.
Usage Categories
                    
     Professional            Personality       Information
Twitter             Pinterest              Twitter
LinkedIn            Facebook               Groups
Quora               Instagram              Quora
Blogs               Foursquare             YouTube
Slideshare          Flickr                 Slideshare
YouTube             Twitter                Facebook
Professional
                  
Establish Expertise    Twitter
Make Connections       LinkedIn
Sharing information    Quora
Getting Work!          Blogs
                       Slideshare
                       YouTube
Keep up on it!
       

   Staying current is a priority
Experiment with different strategies
LinkedIn
Personality
                 
Create Your Own Voice    Twitter
Develop Your Identity    Facebook
Let People Know You      Instagram
                         Pinterest
                         Foursquare
                         Flickr
Personality
                

You Are Not Written in
        Stone!
Information
                  
Give information     Twitter
Get information      Groups
Expand horizons      Quora
                     LinkedIn
                     YouTube
                     Slideshare
                     Facebook
Whatever You Do
      

     Don’t
    Do Dreck!
You are a Publisher
             
 Think like a Magazine Editor.
Create Content That
   Reflects YOU.
             
   (….or what you want to be)



     Re-Imagine vs Re-Post
Invent-A-Researcher
            
 Name
 Twitter handle
 Area of industry focus
 Expert Skill
 Two passionate hobbies/interests/causes
 Five things this person likes a lot/enjoys.
Invent-A-Researcher
            
 Sally Bright
 @salbright
 Consumer financial and healthcare
 In-home focus groups and online groups
 Avid gourmet cook and Harley Davidsons
 Likes: dogs, jazz, magic tricks, hiking
 Active in groups and associations
Invent-A-Researcher
            
 How might she mix who she is into what she does?

 What channels might it make sense for this person to
  use?
Invent-A-Researcher
            
 @salbright Learning real reason why diabetes patients go
  off medications #diabeticfocus

 @salbright How to conduct effective online
  studies.(slideshare link)

 salbright 2nd day Coq Au Vin (pic)always tastes better
  after a great day of in home IDIs! #IDI

 @salbright 5 emotional reasons people save money (link
  to article) I just have one (pic of Harley)
Taming the Social Media
        Jungle
          
Social Media
       Management Tools
                  
 TweetDeck
 Hootsuite
 Seesmic
 MarketMe
 Sprout Social
Social Media Management
          Tools
                       
 Schedule posts
 Multiple posts at once
 Keep track of Information Streams
 Stay up on your connections/followers
 Follow relevant information/topics
TweetDeck
   
Hootsuite
   
Hootsuite mobile
      
Helpful Links
                 
 The Social Media Daily (socialmediadaily.com)
 Twitter for Business (http://bit.ly/K9W0TO)
 What’s New(ish) with LinkedIn
  (http://slidesha.re/JtY88l )
 Visual.ly (http://visual.ly/)
 Mashable (http://mashable.com)
 (Anti) Social Development
  (http://www.kimwoodbridge.com/)
 The Social Media Guide
  (http://thesocialmediaguide.com
 Argyle Social ( http://argylesocial.com/)
Can we use our collective digital presence to
grow Minnesota reputation and create more
       opportunities for ourselves?
Let’s Get the Qual Ball
       Rolling
           

   Opportunity to create a
Minnesota industry ecosystem?
Let’s Get the Qual Ball
       Rolling
          

      #QRCAMN
Q&A

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Social Media 2012 Growing Opportunities for Qualitative Researchers

  • 2. Spoiler Alert!  Social Media Continues to Grow
  • 4. But It’s Also Continues to Evolve  Social Media Digital Presence
  • 5. What Does This Have To Do With Me? 
  • 6. What Does This Have To Do With Me?   Finding information
  • 7. What Does This Have To Do With Me?   Find information  Expanding horizons
  • 8. What Does This Have To Do With Me?   Find information  Expand horizons  Connecting with people who share your interests
  • 9. What Does This Have To Do With Me?   Finding information  Expanding horizons  Connecting with people who share your interests  Tracking thoughts/journal
  • 10. What Does This Have To Do With Me?   Finding information  Expanding horizons  Connecting with people who share your interests  Tracking thoughts/journal  Creating your own voice
  • 11. Welcome to The Social Media Landscape 
  • 12. SXSW 2012   Niche Marketing  DataVisualization and Mind Mapping  Dashboarding
  • 14. Navigating the Territory   You just have to know where you’re going!
  • 15. Exploring Social Media   What do you want to accomplish?  What is relevant to you?  What is relevant to your followers?  Don’t have to be on every channel
  • 16. You are Already a Great Picture  You just need the right frame.
  • 17. Usage Categories  Professional Personality Information Twitter Pinterest Twitter LinkedIn Facebook Groups Quora Instagram Quora Blogs Foursquare YouTube Slideshare Flickr Slideshare YouTube Twitter Facebook
  • 18. Professional  Establish Expertise  Twitter Make Connections  LinkedIn Sharing information  Quora Getting Work!  Blogs  Slideshare  YouTube
  • 19. Keep up on it!  Staying current is a priority Experiment with different strategies
  • 21. Personality  Create Your Own Voice  Twitter Develop Your Identity  Facebook Let People Know You  Instagram  Pinterest  Foursquare  Flickr
  • 22. Personality  You Are Not Written in Stone!
  • 23. Information  Give information  Twitter Get information  Groups Expand horizons  Quora  LinkedIn  YouTube  Slideshare  Facebook
  • 24. Whatever You Do  Don’t Do Dreck!
  • 25. You are a Publisher   Think like a Magazine Editor.
  • 26. Create Content That Reflects YOU.  (….or what you want to be) Re-Imagine vs Re-Post
  • 27. Invent-A-Researcher   Name  Twitter handle  Area of industry focus  Expert Skill  Two passionate hobbies/interests/causes  Five things this person likes a lot/enjoys.
  • 28. Invent-A-Researcher   Sally Bright  @salbright  Consumer financial and healthcare  In-home focus groups and online groups  Avid gourmet cook and Harley Davidsons  Likes: dogs, jazz, magic tricks, hiking  Active in groups and associations
  • 29. Invent-A-Researcher   How might she mix who she is into what she does?  What channels might it make sense for this person to use?
  • 30. Invent-A-Researcher   @salbright Learning real reason why diabetes patients go off medications #diabeticfocus  @salbright How to conduct effective online studies.(slideshare link)  salbright 2nd day Coq Au Vin (pic)always tastes better after a great day of in home IDIs! #IDI  @salbright 5 emotional reasons people save money (link to article) I just have one (pic of Harley)
  • 31. Taming the Social Media Jungle 
  • 32. Social Media Management Tools   TweetDeck  Hootsuite  Seesmic  MarketMe  Sprout Social
  • 33. Social Media Management Tools   Schedule posts  Multiple posts at once  Keep track of Information Streams  Stay up on your connections/followers  Follow relevant information/topics
  • 34. TweetDeck
  • 35. Hootsuite
  • 37. Helpful Links   The Social Media Daily (socialmediadaily.com)  Twitter for Business (http://bit.ly/K9W0TO)  What’s New(ish) with LinkedIn (http://slidesha.re/JtY88l )  Visual.ly (http://visual.ly/)  Mashable (http://mashable.com)  (Anti) Social Development (http://www.kimwoodbridge.com/)  The Social Media Guide (http://thesocialmediaguide.com  Argyle Social ( http://argylesocial.com/)
  • 38. Can we use our collective digital presence to grow Minnesota reputation and create more opportunities for ourselves?
  • 39. Let’s Get the Qual Ball Rolling  Opportunity to create a Minnesota industry ecosystem?
  • 40. Let’s Get the Qual Ball Rolling  #QRCAMN
  • 41. Q&A

Editor's Notes

  1. How many have website? Blogs Signed up for Social Media Accounts (Twitter, FB, LinkedIn) how often do you use?
  2. Don’t really see qualitative researcher digital presence. Interesting because what we do is about people! There is a good deal of opportunity. Just haven’t been able to use it as well as we could.
  3. Wonderful exercise. Drill down. Makes you think about owning who you are. Great feedback loop.
  4. It’s a jungle out there!
  5. Think Niche Markets. Where Digital Presence comes into play.
  6. Just be on the channels that make sense for you.
  7. Create a composite.
  8. Don’t have to do all of these. Just pick one or two.
  9. Professional – LinkedIn. Just bought slideshare
  10. What’s your business’s persona?
  11. Base channel selection on how she is presenting herself.
  12. LinkedIn, Slideshare, Intstagram, Twitter
  13. How do you manage all these tools?
  14. Use these to keep information under control. Manage connections. Create a publishing schedule