This document discusses personal branding and how to establish, maintain, and protect your personal brand. It defines personal branding as matching your public image to your inner values to establish yourself professionally and personally. It recommends reading an article on how the brand is personal again and provides tips on branding yourself internally through your work performance and externally through social media and other online presences. Common factors to focus on include photos, contact info, employer, and skills. The goal is to communicate who you are and what you offer. LinkedIn is suggested as a good social media platform. The document also discusses challenges women may face with likability and provides resources on developing a personal brand and handling digital presence after death.

1. Your Personal Brand:
Establish; Maintain; Protect
www.kimberleyrbarker.com @KR_Barker

5. What is personal branding?
• The process by which you match your public image to your inner
values, for the purpose of establishing yourself
professionally and personally.
• “Your brand is a perception or emotion, maintained by somebody
other than you, that describes the total experience of having a
relationship with you."
-McNally & Speak

7. Action item
• Read “The Brand is Personal Again”; Gunnar Habitz;
https://www.linkedin.com/pulse/brand-personal-again-gunnar-
habitz-cmgr

11. Branding
• Internal
• The Hub
• Skype
• Email: signature file; fonts
• Performance evaluations
• Phone/video meetings
• External
• Social media platforms
• Email
• Search engine results
• Photos
• Reviews of your work
• Conference/video calls

12. Common Factors
• Photo(s)
• Name
• Contact information
• Employer
• Title/position
• Biographical/personal information
• Your activity

13. At its heart, your brand should
communicate:
•Who you are
•What your skills are
•What you can offer clients/employers
•Your ethics

26. “What’s the best social media platform?”
• The one that you’ll use
• The one that your target audience uses
• LinkedIn

31. Speaking of social media…

56. Sexism
1 : prejudice or discrimination based on sex especially :
discrimination against women
2 : behavior, conditions, or attitudes that foster stereotypes of
social roles based on sex

57. The “likability conundrum”
• Women “should” be
• Warm
• Nurturing
• Agreeable
• When women take a strong stand/give a strong opinion:
• Aggressive
• Bitchy
• “I just don’t like her.”

58. How do you counteract the LC?
• Do what you can to put your best foot forward
• Accept that some people will never like you
• Cultivate a broad network
• Know your narrative; tell it well
• Share your work and ideas publicly
• Monitor your energy levels around emotional labor

65. Resources
• “How Women Can Develop — and Promote — Their Personal Brand”;
https://hbr.org/2018/03/how-women-can-develop-and-promote-their-personal-brand
• How to Promote Yourself Without Looking Like a Jerk; https://hbr.org/2014/12/how-to-
promote-yourself-without-looking-like-a-jerk
• Delete after death? What to do with digital identity when a loved one dies
• https://www.irishtimes.com/life-and-style/people/delete-after-death-what-to-do-
with-digital-identity-when-a-loved-one-dies-1.2834205
• Your Digital Inheritance: What Happens to Your Social Media Accounts When You
Die?
• https://www.huffingtonpost.com/entry/your-digital-inheritance-what-happens-to-
your-social_us_589e65a1e4b0cd37efcfe8a4
• 7 Resources for Handling Digital Life After Death
• https://mashable.com/2010/10/11/social-media-after-death/#5txiSW5EtGqJ