The document features insights from Davy Sims on effective engagement in social media, emphasizing the importance of authenticity and genuine connection over self-promotion. Key takeaways include understanding your audience, actively listening to them, and being mindful of the distinct expectations on various platforms. Additionally, it encourages becoming a trusted source and balancing content creation with available resources.

1. Hello
I’m Davy Sims – who are you?

2. ?
#ff

4. http://www.fredcavazza.net/2012/02/22/social-media-landscape-2012/

5. Where’s
Tumblr?

6. The TED imperatives
Be interested.
Be generous.
Be interesting.
Connect.

7. If all you can do is repeat cocktail party banalities about
yourself, don't come to the party.
If all you're hoping for is to get more than you give, it is
not worth your time.
If you're not confident enough to share what you're
afraid of and what's not working, you're cheating
yourself (and us).
Seth Godin http://sethgodin.typepad.com

8. The Former Audience*
The people once known as the audience
1 – Know who you are talking to
2 – Listen to them to understand them better
3 – Follow, link, “Friend”, comment, respond,
read, share,
4 – Don’t confuse the platforms (different users
have different expectations)
5 – Public and Private voice
6 – Take control of your media
Dan Gilmore

9. Some things to take away
• What social networks do are important to post
content to?
• Who are you talking to?
• What are your main Calls to Action.
What action will the user take they’ve consumed your content?
Visit your website? Share it to their social networks? Consider
time and budget. What format and quantity of assets can you
afford to create?
• Become an Trusted Source
• Give to get back

10. Thanks
www.davysims.com
davy001@gmail.com
@davysims
Download this presentation at
http://www.slideshare.net/davysims/