Presentation to Detroit Early Childhood Social Media Academy, 2013. Morning.

1. DETROIT JEWISH EARLY
CHILDHOOD EDUCATION
SOCIAL MEDIA
ACADEMY
Lisa Colton
Chief Learning Officer, See3 Communications
President, Darim Online
lisa@darimonline.org
@darimonline @lisacolton
Slides:
http://bit.ly/detroitece1
http://bit.ly/detroitece2
The Social Media Academy is generously
funded through a grant from
Produced by

2. Social Media Academy
Kickoff Overview
• Get to know you!
• Review Academy structure
• Foundations of Social Media
• POST Planning
• Lunch (mmmm)
• Networks & Conversation
• Expanding the Network
• Policies and Guidelines

3. YOUR COACHES
Ellen Dietrick, Director
Early Childhood Learning
Temple Beth Shalom, Needham, MA
Anna Hartman
Consultant with the Paradigm Project
Previous Director of Early Childhood
Education at Greenfield Hebrew Academy
Temple Israel-Loss Early Childhood Center
Temple Beth El Early Childhood Center
Hillel Day School Early Childhood Center
Beth Shalom, Gan Early Childhood Center
Akiva Early Childhood
Sarah and Irving Pitt CDC
Temple Emanu-el ECC

4. Social Media Academy
Overview
• Kickoff
• Webinar trainings
• Private Coaching
• 3 Projects
• Cohort/Community Sharing
• Sharefest Presentations

7. Traditional Mindset: Hub & Spokes

8. Network Mindset
“connect and collaborate” rather than “command and control”

9. Characteristics of Social Media
• Participatory: It blurs the line between producer and
consumer, media and audience.
• Open and Democratic: It encourages
comments, voting and sharing of information. For this
reason it is seen as authentic and trustworthy.
• Conversational: Two (or more) way conversation
rather than one-directional broadcast. Is
personal, specific, and engaging.
• Communal: Supports formation, growth & strength of
communities around a particular shared interest.
• Connected: Thrives on being connected, rather than
being territorial and proprietary.

10. EXAMPLE: JEDLAB
• What is this?
• Open, conversational, participatory,
communal, connected…
• What should we ask?

11. Attention Economy
Be Social
Add Value
Be Real
Strengthen the Network
5 New Rules of the Game

12. #1 THIS IS AN ATTENTION ECONOMY

13. #2
Listen
And…
Temple Israel, Memphis Facebook Page

14. … Be Social
Temple Israel, Memphis Facebook Page

15. Bring Your
Social Skills!

16. #3:
ADD
VALUE

17. Social Content is Social Capital
• Social Capital is the
value of connections
between and among
nodes in social
networks.
• Content should be
newsworthy, unique,
controversial, timely
immediately useful
and/or funny.
• 12:1 ratio of
adding value.

18. Your Unique Value

19. #4: BE REAL

20. Voice: Sixth & I Synagogue in DC

21. Make it
Personal

22. Families,
and parenting,
are changing.

23. John Fitch’s Steam Engine

24. John Fitch’s Steam Engine

26. IT’S NOT ABOUT TECHNOLOGY

27. People Before Technology
1. PEOPLE: Identify audience(s)
2. OBJECTIVES
– What are you goals and objectives for this
audience?
– What are your audience’s goals?
3. What is the STRATEGY to reach these
goals?
4. Determine the specifics of the
TECHNOLOGIES you’ll use. Implement,
measure, refine!

28. People
Who are your three top target audiences?
Be specific!
One should be prospective families
What do you know about them?

29. Objectives
What are you goals and objectives with
this target audience? What do you want
them to know, do, or feel?
And.. What do they need or want for
themselves?

30. Next:
Strategy and Technology

31. NEXT…
Lunch (mmmmm)
A Few Words on Networks
Conversational Skills
Social Media Policies & Guidelines