direct marketing fully lavished.

1. Raj Kumar Pandit

2. Golden Topic
Meaning:
-marketing communication that aims
to deliver a complete package of
information to the final consumer.

4. - use of consumer-direct channels
- to reach and deliver goods and services to customer
- without using marketing middleman
consumer-direct channels
Direct mail, Catalogs, Telemarketing, Interactive TV,
Kiosk, Web sites, Mobile deviceses

5. Who does it?
The Producer himself
The Channel member
The Market
What is the objective?
To solicit customer

6. 1. High Competition in the Market
2. Low Operating Expenses
3. Scarce Time with Customer
4. Provides Adequate Information and Quality Services
5. Possibility of Increased Sale and Expansion of Market

7. 1. Direct Mail
― sending offer, announcement, remainder, letter, brouchurs, etc
― through Fax-mail, E-mail, Voice-mail

8. 2. Direct Selling
― selling goods to customer through face-to-face contact
― display goods with sale presentation and sell goods
― or may collect prospects, display goods, and sell desired goods to them.

9. 3. Catalog Marketing
― customer catalog or business catalog in printed form
― to facilitate selection of goods
― like in flooring & furnishing, paint, textiles, electronic equipments, etc.

10. 4. Telemarketing
― use of Telephone Call Centers
― to attract prospect, sell goods to existing customer and provide services
― by taking order and answering questions

11. 5. Televised Shopping
― through television channel or showes
― describe about the product, display the use with direct responses
― and request audience to buy product or place order for.

12. 6. Kiosk Marketing
― a computer-linked vending machines
― mostly placed in stores, airports, railway platforms, seaport, etc
― in which the customer indicate the type of product along with other details.

13. 7. E-marketing
―Is simply the implication of information technology on traditional way of marketing
― uses electronic media such as computer, internet, extranet, mobile, etc
― it increases efficiency of traditional marketing functions and
― transform many marketing strategies.

14. To Customers To Sellers
oConvenient Shopping
oSave Time
oLarge Selection of Merchandise
oSufficient Information about Product
oHeavy Discount on Goods
oDetail Information about Market
oBuilds Long-term Relationship
oMinimizes Expenses