2. Agenda
• Check-In
• November Review
• How to Re-Raise like it’s Christmas
• oGIP Selection
• What’s Happening in Market – Product Strategy??
• Reminders about Driving Sales Intensity
• Match Like Never Before
• Big AIESEC Online
• BI Strategic Meeting
• Questions
3. How Far Have We Come?
• Since we began our terms . . . 40%, 56 million
• In your role in GIP, what are you fighting for?
9. Program Last 90 days (completed)
oGIP 31%
iGIP 46%
Matching Rate
0%
10%
20%
30%
40%
50%
60%
TN Matching rate EP Matching Rate
10. Indicator Last 90 days (completed)
NPS 40 (32)
RR 42% (40%)
% Promoters 55% (51%)
Cases Open/Total Cases 41/136
Promoters Detractors
Communication by the host LC (4%)
Information about the visa process (6%)
Communication by the Home LC (4%)
Support by the host entity during the experience
(6%)
Integration into the Local Culture (4%) Accommodation (5%)
Net Promoter Score
13. Let’s Make It Rain TNs!!
• In a new country
• Arrived 3 months late because of visa
• Implemented market segmentation and
drove sales intensity aggressively
• 200% growth in Q1 and Q2
14. New Raising and Re-Raising
• What is your goal for new raising, and what is
your goal for re-raising?
–Entity: New Ra Goal, Re-Ra Goal
15. What Our Customers Say
• NPS of 13
• 50% of promoters recommend the professional skills of the trainee, 44% the trainee’s
motivation, and 41% the personal skills of the trainee
• Passives and detractors most recommend we improve our communication with the
company and the selection process
• 74% of customers say they would probably take another trainee, but only 31% do
• How can we make sure our customers get the best trainees possible with a fast and
easy selection process and reliable communication with AIESEC?
16. Our Solutions
Standard
selection
process to
make matching
fast and easy
Standard account
management flow and
acct mgmt JD
New JQ to
Raise the Right
TN
http://www.myaiesec.net/content/viewwiki.do?contentid=10284592
17. New JQ
• New JQ: http://www.myaiesec.net/content/viewfile.do?contentid=10284581
• Guideline for Using the JQ: http://www.myaiesec.net/content/viewfile.do?contentid=10284569
Challenges with current JQ Solution
JQ has Unclear Job Roles
Introduction of Minor and Major Job Roles and Goals for the internship will
help Interns prepare for the internship and result in clear expectation setting.
The length of the Job Questionnaire /
Profile SelectionTool
The new JQ is only 4 pages long including cover page and the contract.
JQ Unaligned to Sub-Products Customers see skills and backgrounds specific to different sub products
JQ Unaligned to Demand and Supply
Entities can customize JQ according to global supply and partnerships for
specific Sub-Products
JQ Limited to current HR Needs
Asks about customers’ long-term HR needs / Recruitment patterns to help Re-
Raising in the future
18. The Solution : New Job Questionnaire
1. Use the New Job Questionnaire at all your Sales and Re-Raising
Meetings
2. Customize the JQ according to Demand and Supply and Sub-
Products your entity works with
3. Follow the JQ guideline ( A guideline document that describes the
flow of a JQ Meeting) document to know how to fill and follow-up
on the same effectively.
19. Fast and Easy Matching Process
6 weeks
matching
plan
Step 7 : Match
Step 6: Company Interview
Step 4: Candidate Short-listing by AIESEC
Step 3: Global promotion for the
opportunity
Step 2: Trainee Profiling & definition of job
description
Step 1: Signing contract
20. Day
1
Behind The Scenes Together With the Company
Assess whether the company wants
AIESEC to make a pre-selection of
3-5 CVs or provide many a large
shortlist of 10-15 CVs
Communicate the expected visa
timeline based on country
preferences
Agree on the channel of
communication
Set dates for all meetings and steps
leading to match
Communicate the expectations
STEP 1: Signing the contract & Understanding the Company Needs
22. Account Management
One person is
responsible for every
account,
standardized
process and timeline
of servicing, clear
account transition
scheme.
Structure adaptation to
have ONE account
responsible per 6 months
Implementation of account
management flow for
account manager to meet
company every quarter
23. Physical Meeting
Virtual Interactions (Fast calls, mails)
RE RAISING
Legend:
ACCOUNT MANAGEMENT CUSTOMER FLOW
For every account you must have the following meetings:
24. JOB DESCRIPTION – ACCOUNT MANAGER
Look over the intern results for
company
Evaluate the intern development
Evaluate relationship between
AIESEC-company
Set future learning points for better
experience
Evaluate the survey response
Description:
TMP - 6 months
Average 5 hours per account/week
# Re-Raised Accounts
# Upscaled Accounts
Calls logged on CRM with account
# Quarterly Reports logged on CRM
with the customer
ROLE:
Measure of Sucess:
KPIs:
25. QUARTERLY REVIEWS – STANDARD
Intern’s supervisor, HR
responsible
•This is the right moment for
the account transition to the
new account manager
AIESEC reports on the last 3
months
Activities between AIESEC and
intern
EP LEAD
Company reports on
AIESEC
Internship (evaluation)
Ask for feedback / evaluation of the
partnership so far
Ask for potential current or future
company needs
Ask for referrals / endorsements
Review JQ
DELIVERABLES:
PARTICIPANTS:
IMPORTANT:
26. QUARTERLY REVIEWS – ACCOUNT
TRANSITION
Intern’s supervisor, HR
responsible and New
Account Manager
•This should be aligned
during all the internship
process that the Account
manager will change after
every 6 months in the
quarterly reviews
Present the New Account Manager
Provide the contacts (phone and
mail)
Align check-in points and
meetings
AIESEC reports on the last 3 months
Activities between AIESEC and
intern
EP LEAD
Company reports on
AIESEC
Internship (evaluation)
Ask for feedback / evaluation of the
partnership so far
Ask for potential current or future
company needs
Ask for referrals / endorsements
Review JQ
DELIVERABLES:
PARTICIPANTS:
IMPORTANT:
27. Want to Learn More?
• Webinar and Q&A on the CLO Summit Output, including
Tips for Implementation
–Thursday December 12 from 16:00 – 18:00 GMT +1
–http://aiesec.adobeconnect.com/clodo/
30. EP Selection out today!
Content:
1. EP Selection process
‘How can you move a student from ‘open’ to ‘raised’ in 7 days?’
1. Selection methods & guides
‘inputs which methods to use and toolkits of selection guides’
1. EP Selection Criteria
‘what kind of EPs do we need to select in terms of profile and expectations’
Link:
http://www.myaiesec.net/content/viewwiki.do?contentid=10279542
32. Step 1.
Send students in ‘open’ and ‘in progress’
stage an automatic email to invite for
more information.
33. Step 1.
Automatic email to invite for more info
Thank you for signing up for AIESEC.
Please come to our information hours, every
Monday at 18:00. Location: XX.
Also feel free to check out more information
at our website: XX.
Add video & story & booklet, process also.
Or sign up for interview now: click here.
Day 1
34. Student comes to information
evening/hour/meeting the first Monday
after sign up!
oGIP member gives information and can
recommend or not recommend to take a
GIP with AIESEC based on first
conversation.
Day 4
(Monday)
35. Person tells AIESEC that he wants to apply,
EP manager put student on ‘in review’
Day 5
36. Step 2.
Automatic email to invite for interview
Thank you for applying for an internship with
AIESEC.
Please schedule an interview via this link: XX.
Do you want more information? Come to our
info meeting XX.
In case of further questions or changes you can
email to XX or call XX.
Day 5
37. Interview sign-up
Use ‘book me’ website
Plan in selection days
Manage bookings by selection responsible
Include phone number for in case of changes/ questions
38. Students schedules an interview.
Is selected on that day.
And is raised in the system!
Day 5
41. What purposeful gip strategies are we
recommending?
• IGN: Teaching TNs focused in approaching youth with different workshops related to: Social
Enterprises, Global Vision, Entrepreneurship, and Leadership.
• Africa: Marketing interns for SMEs to help them integrate the Chinese business culture within their
businesses
• MENA: Enabling Incubators and Start ups through providing them with IT and Marketing Talent
• AP: Providing marketing EPs to increase outbound and inbound tourism across industries and
eliminate the boarders between AP and the world
42. Your homework: not optional!
• IGN:
• Full PPT of market research here: http://www.slideshare.net/colewirpel/ign-purposeful-market-product-strategy-for-2014
• Webinar Wednesday, December 11 at 19:00 GMT +1 here: http://aiesec.adobeconnect.com/ignmps/
• AP:
• Full PPT of market research here: http://www.slideshare.net/colewirpel/ap-purposeful-market-product-strategy-for-2014
• Webinar Wednesday, December 11 at 10:00 GMT +1 here: http://aiesec.adobeconnect.com/apmps/
• MENA:
• Full PPT of market research here: http://www.slideshare.net/colewirpel/mena-pruposeful-market-product-strategy-for-2014
• Webinar Friday, December 13 at 13:30 GMT +1 here: http://aiesec.adobeconnect.com/menamps/
• Africa:
• Full PPT of market research here: http://www.slideshare.net/colewirpel/africa-purposeful-market-product-strategy-for-2014
• Webinar Wednesday, December 11 at 15:00 GMT +1 here: http://aiesec.adobeconnect.com/africamps/
• CEE: Details coming soon!
44. Easy Things You Can Do
• Share sales wins from AI—most entities don’t open them, and only a few send them
to LCs
• Make Sales Wins in your entity for every contract in your entity and send them to all
sales people
• Monthly sales blitzes
• Sales Playoffs
• Campaign to Start Fast in 2014
• Monthly Meetings with all of your VPs or your sales people to drive strategy and
recognize people
46. Topics
• Matching behavior, process and expectation setting
• Matching tools: myaiesec.net, DAAL, AFT
• Tracking methods for EP and TN management, EP
selection preparation
• S&D + GIP partnerships for LCs
47. How did this go?
• Sign up: 420
• Webinars: 170 people, 60 people, 40 people, 30 people
• Recordings available: unknown how many listeners
• Feedback: very positive feedback, 30-40 LCs very active
• Goal: matching rate increase, matching time decrease
Too early to measure a difference
48.
49. What do you do?
• Share output recording ands PPTs with your LCs and
encourage them to listen to them
• Use the materials for education in physical or virtual touch
points
• Education for LC VPs and members (even new members)
50. Do you have feedback?
Email to charlottee@ai.aiesec.org
52. BIG AIESEC Online
• We are working hard to support you guys in implementing the OP/ORS in your entities!
• Rachel (AI VP Digital Marketing) is delivering webinars for you guys to educate you how to
make sure you can implement it, know how to use it and why!
• Google drive:
https://drive.google.com/a/ai.aiesec.org/?tab=mo#folders/0By8_nS0oN_cbUElQVE1kNy0wV
XM
• You will find all the information you need, including webinar recordings and PPTs!
• You can also go to the BIG AIESEC Online Wiki:
http://www.myaiesec.net/content/viewwiki.do?contentid=10274711
Lets implement OP/ORS and attract & convert more people than ever before!
• Questions? Email rachelw@ai.aiesec.org or charlottee@ai.aiesec.org
55. Objectives
• Co-creation of Business Intelligence guide and education
materials embedding BI into GCDP, GIP, TMP/TLP and
Marketing
• Feedback and ideation for the evolution of current
systems/proposed systems to enable stronger BI for
better decision making and planning in the future
56. What can you get out of this?
• Super simple and insightful content how to use data for
raise match release in oGIP and iGIP
• Data from myaiesec.net, NPS & manage.aiesec.org
• This will help you to plan, to set goals, to track and more!
Editor's Notes
Detractor issues are always around professional working experience ( trend for the whole of 2013)
Detractor issues are always around professional working experience ( trend for the whole of 2013)
Detractor issues are always around professional working experience ( trend for the whole of 2013)
legend
RW
RW
Note:
“The pharmaceutical industry constitutes one of the building blocks of an effective and well-functioning healthcare system. Pharmaceutical products, such as medicines and vaccines, are fundamental and require appropriate financing. Innovative medicines can help to control increasing costs within a healthcare system.” - IFMA
“The HR managers from around the world claim that candidates with exceptionally high level of English, for their country, receive wages between 30 and 50% higher than other candidates with similar qualifications but without knowledge of English. While workers with good English skills earn more, it is possible that having a low level are not taken into account for purposes of promotion.” - Education First (EF)
“Small and medium-sized enterprises (SMEs) are vital to the economies of Europe and Latin America. They account for over 85 % of companies in Latin America and provide two-thirds of employment. But SMEs are not living up to their potential and are failing to deliver sufficient contributions to economic growth and exports.” – Eurochambers, FoE
Note:
“The pharmaceutical industry constitutes one of the building blocks of an effective and well-functioning healthcare system. Pharmaceutical products, such as medicines and vaccines, are fundamental and require appropriate financing. Innovative medicines can help to control increasing costs within a healthcare system.” - IFMA
“The HR managers from around the world claim that candidates with exceptionally high level of English, for their country, receive wages between 30 and 50% higher than other candidates with similar qualifications but without knowledge of English. While workers with good English skills earn more, it is possible that having a low level are not taken into account for purposes of promotion.” - Education First (EF)
“Small and medium-sized enterprises (SMEs) are vital to the economies of Europe and Latin America. They account for over 85 % of companies in Latin America and provide two-thirds of employment. But SMEs are not living up to their potential and are failing to deliver sufficient contributions to economic growth and exports.” – Eurochambers, FoE