Habanero worked with CP to create a fully responsive, enterprise website in just 90 days. This presentation was originally delivered at the SharePoint Summit 2014 in Vancouver.

1. Canadian Pacific’s new fully responsive SharePoint website
Steve Sugars, New Media and Technology Manager, CP
Mallory O’Connor, Practice Lead, Customer and Member Portals, Habanero

2. Practice Lead, Customer and Member PortalsHabanero Consulting Group
New Media and Technology ManagerCP
malloryo’connor
Hello!
stevesugars

3. Early indicators of success, next steps for cpr.ca
Outcomes and roadmap
Today’s topics
Features and technical highlights
Solution review
From research to prototype
Building the vision for cpr.ca
How we did it…in 3 months!
Process
Context for the initiative
A new website: why now?
Why SharePoint?
Platform selection
Insights and tips but no tricks (just hard work)
Key takeaways

5. Q & A

8. vancouver
calgary
toronto

9. thrive
people andorganizations
we are
passionate
about helping

10. We SharePoint

11. •Makes organizations safer and healthier
•Helps people build amazing careers
•Improves customer experiences
•Increases company performance

16. Our digital team

17. Our digital team

18. Case Study: CP’s new fully responsive SharePoint website

19. A new website: why now?

24. + 65% mobile devices
+ 90% increase in tablets
Desktop slightly down
MOBILE TRAFFIC

25. 404 ERRORS
+ 45% increase (2013 v 2012)
Search + stand alone mobile site
Challenging user experience

26. BOUNCE RATE
Over 50%
Mobile experience + content

27. New CEO = big changes

28. Add photo of ogdenyard<steve>

29. New message = new brand

30. CPR.ca= business tool

31. Financial success

32. Building the vision

33. Research and strategy
Internal research

34. Research and strategy
Listening
labs
Internal research

35. Research and strategy
Peer
review
Listening
labs
Internal research

36. Research and strategy
Peer
review
Inspiration
Listening
labs
Internal research

37. Vision for the new CPR.ca …

38. 1. Capture qualified business leads. 2. Focus on the customer experience (region, lifecycle, industry). 3. Be easily maintained by the business, not IT. 4. Use plain language to answer common questions and concerns. 5. Provide a seamless and responsive experience across devices.
The new CPR.ca will…

39. Communicated the vision<image of angelawith the site on an iPad>

40. Why SharePoint?

41. Years on SharePoint
Enterprise investment in the platform across multiple channels: the existing website and intranet

42. •Insourcing strategy
•Consolidation of infrastructure and applications
•Support and sustainment
Efficiencies and in-house skillset

43. •New sales organization
•Quality revenue
•Qualified leads
Business needs

44. Months to build!
Significant enterprise push to get the new brand story in front of customers and investors

45. Highlights fromcpr.ca

46. Homepage: a new first impression

51. Customer education: Markets we serveChoose rail

55. Investors: Access to data

59. Community: Proactive outreach

63. The people behind the name

65. Technical highlights

66. •Fluid and responsive grid
•Image handling
•Effectiveness of panel design
•Responsive and social video experience with Vimeo
Technical highlights

67. How we did it

68. “Ruthless prioritization”

69. Collaborative / iterative approach
•Sprint planning and retrospectives
•Business and technology in the room
•Brutal and ruthless prioritization
•Daily standups
•Light documentation
Key success factor: In-the-moment decision making

70. Crossing the content chasm

71. Agile content mini-team
•Started early
•Blended team: content strategist, content lead, content creators and authors
•Daily standups, devstyle checkins
•Tools to support process and accountability
Key success factor: Content in parallel to development

73. Agile content mini-team, Gather content<Mallory>

77. Outcomes and a peek into the future

78. •Reduced number of routine requests to the community connect team
•Improved quality of leads to the CP sales team
•Improved mobile performance
•Reduced 404 errors and bounce rate
Initial outcomes

79. Roadmap

80. Roadmap<Mallory>

85. Takeaways for your SharePoint website

86. Don’t underestimate content.

87. New site = new roles.

88. Unlearn your bad habits.

89. Fully commit.

90. Questions?

91. •Gathercontent.com
•Webinar: Crossing the killer content chasmNov. 5, 2014 10:30-11:00am PST
Resources

92. Practice Lead, Customer and Member PortalsHabanero Consulting Groupmoconnor@habaneroconsulting.com@malloryjoconnor
New Media and Technology ManagerCPSteve_Sugars@cpr.ca
malloryo’connor
Get in touch!
stevesugars

93. Thank you for your attention!
This presentation will be available on the
VancouverSharePoint Summit website a few days after the event.

94. Please rate this session!
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