The document discusses B2B marketing tactics for AIESEC including events, alliances, social media, referrals, and endorsements. It provides examples of how each tactic can be implemented, such as attending industry events to connect with target audiences and gain insights. The document emphasizes tracking results from each tactic to leads and internships to ensure the tactics are effective. It also discusses how B2B marketing and sales can work together, with sales providing clear goals and leads for marketing to generate, and marketing providing tactics and educating sales on converting leads.
Anyone who's over 22 has advice for anyone who's not. 50 of the top minds in business share lessons from their youth and what a few more years of their life can teach every young working professional.
A day in the life of a LinkedIn Social SellerKevin Ryan
Pioneering LinkedIn sales executives are changing how sales is done. Their social selling techniques are reshaping prospecting and account management best practice. Daily they are using LinkedIn Sales Navigator to find new leads, develop existing business and build valuable relationships.
Two of our top performing sales execs - sales person to sales person - as they reveal how they do it, the tools they use and their top tips for success.These practical insights are not to be missed.
Robyn from Xactly shares her experience using their AdvocateHub, Friend's of Xactly (FOX) to win industry awards, LinkedIn recommendations and product reviews.
This slide deck was covered in a tactical webinar gives an introduction to the features available to users of LinkedIn Sales Navigator, a standalone version of LinkedIn that was build specifically for the way that sales people use LinkedIn. Learn more about features that can help enterprise sales teams tackle sales productivity at scale, including Lead Builder, Advanced Search and TeamLink.
From Silicon Valley straight to you, this is your chance to see how our LinkedIn reps achieve sales success and continue to stay ahead of the pack.
Join LinkedIn's Dominic Archibald, North American Head of Marketing for LinkedIn Sales Solutions, and Krishna Zulkarnian, APAC Head of Marketing, Sales Solutions for a best practices webinar about how social selling plays a unique role for success within sales, prospecting, and account management. Discover the many benefits of a collaborative approach to driving new business.
Kayla Wills reviews how LinkedIn Sales Navigator can help financial services professionals tackle social media and best utilize the platform for driving business development and uncovering revenue-generating opportunities.
Sales Powered Marketing for Startups and Small BusinessesBrent Robinson
Start with a clear understanding of your sales process and a clear picture of your ideal customer.
Here are some inbound marketing and sales basics along with practical tips for delivering your digital marketing strategy on a shoestring.
Any size SMB can use this knowledge. Use it to build your own or if you want to speak confidently with your marketing team, freelance vendors, and your agency.
LinkedIn Tips for Business to Business MarketingLadyBugz
This was a presentation that Noleen Thompson presented at the Small Business Expo at the TicketPro Dome in Johannesburg. Contact Noleen if you would like to know more.
Anyone who's over 22 has advice for anyone who's not. 50 of the top minds in business share lessons from their youth and what a few more years of their life can teach every young working professional.
A day in the life of a LinkedIn Social SellerKevin Ryan
Pioneering LinkedIn sales executives are changing how sales is done. Their social selling techniques are reshaping prospecting and account management best practice. Daily they are using LinkedIn Sales Navigator to find new leads, develop existing business and build valuable relationships.
Two of our top performing sales execs - sales person to sales person - as they reveal how they do it, the tools they use and their top tips for success.These practical insights are not to be missed.
Robyn from Xactly shares her experience using their AdvocateHub, Friend's of Xactly (FOX) to win industry awards, LinkedIn recommendations and product reviews.
This slide deck was covered in a tactical webinar gives an introduction to the features available to users of LinkedIn Sales Navigator, a standalone version of LinkedIn that was build specifically for the way that sales people use LinkedIn. Learn more about features that can help enterprise sales teams tackle sales productivity at scale, including Lead Builder, Advanced Search and TeamLink.
From Silicon Valley straight to you, this is your chance to see how our LinkedIn reps achieve sales success and continue to stay ahead of the pack.
Join LinkedIn's Dominic Archibald, North American Head of Marketing for LinkedIn Sales Solutions, and Krishna Zulkarnian, APAC Head of Marketing, Sales Solutions for a best practices webinar about how social selling plays a unique role for success within sales, prospecting, and account management. Discover the many benefits of a collaborative approach to driving new business.
Kayla Wills reviews how LinkedIn Sales Navigator can help financial services professionals tackle social media and best utilize the platform for driving business development and uncovering revenue-generating opportunities.
Sales Powered Marketing for Startups and Small BusinessesBrent Robinson
Start with a clear understanding of your sales process and a clear picture of your ideal customer.
Here are some inbound marketing and sales basics along with practical tips for delivering your digital marketing strategy on a shoestring.
Any size SMB can use this knowledge. Use it to build your own or if you want to speak confidently with your marketing team, freelance vendors, and your agency.
LinkedIn Tips for Business to Business MarketingLadyBugz
This was a presentation that Noleen Thompson presented at the Small Business Expo at the TicketPro Dome in Johannesburg. Contact Noleen if you would like to know more.
An overview on the use of digital marketing techniques in 2016 including marketing automation, branding online, conversion and data management techniques.
Mo Karim, Consultant - Strategic HR Projects, CBRE
Audina Choong, Head of Global Talent Acquisition, Gemalto
Xavier Monty, Social Media Strategy Leader, Sage Group
Bridget Gisby, HRBP Director, LinkedIn
How can talent acquisition play a critical role in a company’s overall business journey? In this session, learn how to drive workforce transformation through a business-aligned talent acquisition strategy, supporting business growth through an integrated talent channel framework and a strong employer brand. This session will show how talent acquisition can be a key enabler of business success in a global company transformation, ultimately demonstrating TA’s value to your business leadership team.
8 reasons why you are not getting business from linked in slideshare v2Greg Cooper
Many businesses are successfully using LinkedIn to generate new opportunities and increase sales, but most aren't - here are some tips on how to make sure your business is a LinkedIn winner.
The document covers the things that a sales leader should have set-up for their sales team and reps. The presentation includes:
Goals and Expectation
Product and Value Prop
Target Accounts and Personas
Path to Sales Success
Creating Scripts
Active Learning and Role Playing
Objections and Competition
CRM
Communication Plan
Onboarding
Growing your members and subscribers is one of the core goals that a daily deal company should always continually be working on. Well, all web-based businesses for that matter. Email database size and promotional campaigns are extremely important in the daily deal industry. One of the ways that a deal site is valued is directly correlated with the size and responsiveness of the website’s email database. Remember to put focus no quality over quantity.
Search that understands Meaning.
Nowadays people prefer to search google on how to buy a house, get travel insurance, choose their next notebook - even if they already know their preferred brand. Letting users search on Google rather than on your websites, puts you in the danger zone. Maybe Google is not showing your result, and if they do, for sure a competitor has bought some Adwords to attract your customers. And this only, because most websites are using old fashion keyword search without AI-Power.
Learn how you can change your user search behavior by delivering better search results - powered by Artificial Intelligence.
Content Marketing: It takes a lot of planning to be this spontaneous.Erudite
Successful content marketing assets are 90% planning and 10% execution. In this talk we discuss process, tips, details and tactics to help you pitch like an ad agency, brief like the military and win like a boss. This talk was delivered at Webmarketing Conference Italia, June 2015 #wmf15
An overview on the use of digital marketing techniques in 2016 including marketing automation, branding online, conversion and data management techniques.
Mo Karim, Consultant - Strategic HR Projects, CBRE
Audina Choong, Head of Global Talent Acquisition, Gemalto
Xavier Monty, Social Media Strategy Leader, Sage Group
Bridget Gisby, HRBP Director, LinkedIn
How can talent acquisition play a critical role in a company’s overall business journey? In this session, learn how to drive workforce transformation through a business-aligned talent acquisition strategy, supporting business growth through an integrated talent channel framework and a strong employer brand. This session will show how talent acquisition can be a key enabler of business success in a global company transformation, ultimately demonstrating TA’s value to your business leadership team.
8 reasons why you are not getting business from linked in slideshare v2Greg Cooper
Many businesses are successfully using LinkedIn to generate new opportunities and increase sales, but most aren't - here are some tips on how to make sure your business is a LinkedIn winner.
The document covers the things that a sales leader should have set-up for their sales team and reps. The presentation includes:
Goals and Expectation
Product and Value Prop
Target Accounts and Personas
Path to Sales Success
Creating Scripts
Active Learning and Role Playing
Objections and Competition
CRM
Communication Plan
Onboarding
Growing your members and subscribers is one of the core goals that a daily deal company should always continually be working on. Well, all web-based businesses for that matter. Email database size and promotional campaigns are extremely important in the daily deal industry. One of the ways that a deal site is valued is directly correlated with the size and responsiveness of the website’s email database. Remember to put focus no quality over quantity.
Search that understands Meaning.
Nowadays people prefer to search google on how to buy a house, get travel insurance, choose their next notebook - even if they already know their preferred brand. Letting users search on Google rather than on your websites, puts you in the danger zone. Maybe Google is not showing your result, and if they do, for sure a competitor has bought some Adwords to attract your customers. And this only, because most websites are using old fashion keyword search without AI-Power.
Learn how you can change your user search behavior by delivering better search results - powered by Artificial Intelligence.
Content Marketing: It takes a lot of planning to be this spontaneous.Erudite
Successful content marketing assets are 90% planning and 10% execution. In this talk we discuss process, tips, details and tactics to help you pitch like an ad agency, brief like the military and win like a boss. This talk was delivered at Webmarketing Conference Italia, June 2015 #wmf15
H&M the designer collections - Including Isabel Marant pour H&MStylight
With the launch of the hotly anticipated Isabel Marant pour H&M collection having taken place around the globe, we’ve created a slideshow to give you a rundown of thirteen of the world renowned high street retailer’s most celebrated designer collections to date. Starting with the very first designer collection by Karl Lagerfeld in 2006, this slideshow takes you through the years, highlighting key events such H&M’s first ever wedding dress by Viktor & Rolf in 2008 and their most expensive line by Maison Martin Margiela in 2012. We’ve done the hard work for you and gathered the key facts and figures about each of the collaborations in this short but sweet slideshow.
Always wondered how to grow your Personal Brand? Follow these practical tips to get the brand called You out there, use social media, public speaking and the media to your advantage
Business Development Tool Kit Presentation for New Media ManitobaJay Powell
Ever notice how some of your greatest business relationships emerge from conversations that started with no expectations to do business at all? There is a science behind this starting with a genuine desire to understand what the other person needs, how you can help them, and by undisputed universal law - help yourself. :) So how do you get started? Go-Go-Gadget Business Development!
On Tuesday, Feb 11th 2014, New Media Manitoba presents a special New Media Business Development evening with expert Jay Powell of The Powell Group from North Carolina. Jay will share his methodology and tools for creating a plan to generate business, maintain great relationships, and how to create a solid plan of attack when attending conferences.
We will discuss:
How to track business relationships
Who should do Business Development and why
Recommended tools for Business Development and Customer Relationships
What tools to avoid, and why
When to start (hint: now)
How to start (hint: attend this presentation)
Social media integration that makes your clients [heart] you
Attendees will Learn:
How to get the most out of a conference when building new business
How to maintain your network post-conference
5 important things to remember when developing your elevator pitch - and when to use it
Tools for all aspects of New Media Business Development
The Definitive Guide to Lead Generation WorkbookMarketo
Get some fresh ideas for your lead generation plan! This fun, interactive workbook, helps marketers develop their lead generation strategies through templates, fill-in-the-blanks, group exercises, word searches, checklists, and more.
How To Modernize Your Sales Approach To Drive Business Growth in Cyber SecurityJane Frankland
How to Modernize Your B2B Sales Approach to Drive Growth
This presentation is available as a 60-minute Master Class. It's right for you if you’re a business owner and want to increase your revenue. ONLY attend if you want to understand how to modernize your sales methods to drive growth, better communicate with your buyers and leave your competitors squabbling over your leftovers.
During the class we’ll be looking at how sales is transforming and why now is the time to use modern sales tools to gain an advantage. We’ll also be going through strategy and implementation, which most master classes don’t cover. By the end of this class I guarantee that you’ll be left hungry for more information and curious as to what more your missing!
REGISTER for the master class on business development here: https://jane-frankland.leadpages.net/modern-selling-master-class/
business development & growth workshop for startups
we will talk about
1: what is business development?
2:business development management
3: Business Development tools & strategies
4: Deal structure "in 7 steps"
LSA Bootcamp San Francisco: Welcome and OverviewLocalogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in San Francisco 3/6/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
User acquisition. It's what it all boils down to, isn't it?
If you're not consistently feeding your sales funnel and seeing consistent -- and sustainable -- growth then it's time to think seriously about your user acquisition strategy.
In this presentation from Peter Mansfield from CMO. LA (www.cmo.la) and Early Growth Financial Services (www.earlygrowthfinancialservices.com), you'll get the tools and knowledge you need to optimize your user acquisition (on a tiny or non-existent budget!!).
Takeaways include:
- using content to drive traffic
- email marketing best practices
- PR: yes or no?
- calculating customer acquisition costs (CAC)
- matching up CAC with the lifetime value of a client (LTV)
- key metrics relevant to user acquisition
- and more!
Are you looking for new ways to grow your institutional relationships? Learn ow nonprofits are using LinkedIn for fundraising.
Learn more at https://nonprofit.linkedin.com
Email us: nonprofitsolutions@linkedin.com
Selling Marketing Automation to the C-SuiteMarketo
A marketing automation platform can be instrumental in helping you achieve business goals, work more efficiently, and increase the return on your marketing campaigns. But how do you make the case for marketing automation to your executive team?
Check out this presentation to discover how to create a strategy for getting your C-suite on board with marketing automation.
Content Marketing for the Savvy FinTech Entrepreneurjwalovit
In the highly competitive FinTech market, how can you best engage with potential customers? Content marketing is a proven approach to improve your visibility and connect with potential customers. This session will focus on how entrepreneurs can leverage this strategy. When people remember about 10% of the information they hear within three days, it becomes very important to make sure that the content you create is retained by your customers and brings them back.
The session addresses the following topics:
- Core inbound content marketing funnel strategies
- What kind of content is most consumed
- What kind of content might be right for your target market
- Strategies to create content and platforms for serving it up
- Various dollar saving strategies to develop content and your audience
Derby HUG Inbound Sales workshop June 2016Emma Jones
June's Derby HubSpot User Group covered how to implement a more consultative sales & marketing approach which aligns with how prospects research and buy. Presentations covered how to implement an inbound sales process, and achieve sales and marketing alignment for smoother sales cycles and better qualified leads.
SALES REPUTATION AND VISITOR IDENTIFICATION SYSTEM:
1. Our Reputation platform organizes, automates and manages your #1 marketing asset (your existing business info on the internet-tied together)
2. Anonymous Website Visitor Identification fulfills the primary purpose of SEO... (to identify visitor contact information)
YOU WILL: filter bad reviews, turn analytics stats into lead contact sheets with an email (or when visitors are using multiple types of business ISP), and cold call using today's social standards and etiquette... pretty much old school sales and marketing (just that every tool and language has changed).
Manage the system yourself, or have us mange it for you. Don't pretend what the internet says about you isn't going to affect your trajectory and growth.
(each product is priced per location)
Presentation given by Courtland Consulting and 834 Design & Marketing for use with MI Connect to expand opportunities with technology and business development in Osceola County.
This is a collection of 30+ Sales Wins in AIESEC in the last year--major partnerships we've formed with companies around the world and why they worked.
This is a map AIESEC can use to make bigger and better GIP partnerships around the world and reach 2015!
This was delivered to 20 LCVPs and LCPs from Belgium, The Netherlands, Germany, and France. It explains the purpose of AIESEC, how AIESEC develops leadership, how the GIP program specifically develops leadership, and how we can run GIP with purpose in mind
MENA Purposeful Market - Product Strategy for 2014Cole Wirpel
Based on six weeks of market research by Yehya Al-Mandarawy from Egypt, these are proposed market - product strategies for entities in MENA to implement to raise TNs that will develop leadership and positively impact society
Africa Purposeful Market - Product Strategy for 2014Cole Wirpel
Based on six weeks of market research by Tabiness Simwa from Kenya, these are proposed market - product strategies for entities in Africa to implement to raise TNs that will develop leadership and positively impact society
IGN Purposeful Market - Product Strategy for 2014Cole Wirpel
Based on six weeks of market research by Maggie Verduzco from Mexico, these are proposed market - product strategies for entities in IGN to implement to raise TNs that will develop leadership and positively impact society
Every month we meet with all of the MC VPs for GIP in the network. Here is the content from November's meeting, including CLO, market segmentation, the Match Like Never Before Challenge, talent capacity meeting output, and supply and demand tips for your VPs.
Look through this to make sure you're up to date on GIP strategy!
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
3. Sales is convincing people to buy our
product. Marketing is reaching more of
the right people, so that sales leads to
results
Reaching more customers. Less work
for more meetings. Higher conversion
from meeting to raise
4. So do we have a problem?
• How much work does it take to raise a sales meeting?
• How many meetings does it take you to raise a TN?
• How many companies call AIESEC in your country because they
want to take an intern?
• How many of your TN-takers introduced you to 5 or more other
companies you could work with?
5. Lead Generation Methods
• Cold calling: Low conversion, time-intensive
• Networking events: Low conversion, a lot of follow up, timeintensive
• Warm leads from alumni / BoA: High conversion rate, low in
quantity
6. Meetings Converting to Contracts
• Companies don’t know us, takes many meetings to build trust and
credibility
• We don’t provide the information the companies want in the first
place, so we have to have many meetings
8. B2B Marketing’s Potential in the Sales
Process
# of iGIP
members?
# of Meetings
per Member
# of Sales
Meetings
# of
meetings
per Contract
# of TNs
per
contract
Raise –
Match
Rate
Match –
Realize
rate
200
8
1600
20
2
55%
90%
79
200
10
2000
16
2.5
55%
90%
155
9. Bringing qualified leads to
our members means more
sales meetings, higher
conversion from meeting to
contract, and larger
contracts
13. • Working with umbrella organisations to connect
with your target audience
• Ex. Chamber of commerce, IT organisations, etc.
Alliances
• How do you find these?
• GOOGLE EVERYTHING!
• Check your national/local business directory
• Look for events in your city, find out who organises
them
14. • Attending events not for general AIESEC
representation, but specifically because
your target audience is there.
• How do you find them?
Events
• GOOGLE EVERYTHING
• Look on eventbrite
• Find out where companies you target are
speaking/attending
15. Referrals
• Asking those who know about AIESEC to
refer you to someone else who might be
interested
• Just like an EP bringing a buddy along to an
info-session night, or telling their friend
about their internship
• Ask your current partners, BoD, alumni if
they know anyone who might be interested
• Alumni referral programme
16. Endorsemen
ts
• Ask your current partners and champions to
write an endorsement letter.
• Find those quotes about your organisation!
17. Social Media +
Online
Content
• Use the insight you gain, and experience
you have to tailor content to your target
audience
• Position AIESEC as the expert in the field of
your target industry
• End game: Bring them to your website and
sign up on the ORS for more information
18. An Example of all this?
Events
Cassie googled
IT events in
Europe
Events
Cassie found
Gartner
Symposium
ITXpo
Alliance
Cassie contacted
them about
attending the event
and possibly
speaking to provide
youth perspective to
their delegates
Gartner agreed to
provide AIESEC
with 2 all-access
passes and 2
roundtable
sessions
Events
Online content
Using insight, we
write a blog
around “Top
questions
employers have
about Gen Y”
Drive ORS registrations
Alliance
We gain insight
and knowledge
around what the
industry is looking
for
We collect
business cards to
follow up with
them
Warm leads
Cassie and
Crisette attend the
event and provide
roundtable
discussion
Drive ORS registrations
22. How Can You Make Sure These Tactics
Are Bringing Results?
23. How Can You Make Sure These Tactics
Are Bringing Results?
Events
VP COMM:
# of
company
leads on
ORS*
VP iGIP:
# of TNs
raised
*Specifically from this tactic
24. How Can You Make Sure These Tactics
Are Bringing Results?
Alliances
VP COMM:
# of company
leads on ORS*
# of alliances
formed
VP iGIP:
# of TNs
raised
*Specifically from this tactic
25. How Can You Make Sure These Tactics
Are Bringing Results?
Endorsemen
ts
VP COMM:
# of
endorsements
gained
# of ORS
registrations*
VP iGIP:
# of TNs
raised
*Specifically from this tactic
26. How Can You Make Sure These Tactics
Are Bringing Results?
Referrals
VP COMM:
# of referrals
gained
VP iGIP:
# of TNs
raised*
*Specifically from this tactic
27. How Can You Make Sure These Tactics
Are Bringing Results?
Social Media
VP COMM:
Consistent
positioning on
Linkedin
# company ORS
registrations*
VP iGIP:
# of TNs
raised
*Specifically from this tactic
28. How Can You Synergize Between iGIP
and Marketing?
iGIP Should Provide
Marketing Should Provide
Be totally clear in what market you want to attract
Numerical goals for leads,
meetings, and TNs Ra in target
industries
B2B Marketing tactics
Tracking activities creating leads
Converting leads to meetings at
and educating the LCs on how to
MC and LC level
do it
Always make sure who does what is clear