This document discusses different positioning strategies for products. It outlines 7 main strategies: 1) By product attributes and benefits, 2) By price and quality, 3) By use and application, 4) By product class, 5) By product user, 6) By competitor, 7) By cultural symbols. For each strategy, it provides examples of products that have used that particular strategy to differentiate themselves in the market and compete with other similar products or competitors.
Brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand.Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product
Calculating the impact of your Advertising Campaign is a crucial step in evaluating your effectiveness and laying your future advertising strategy. Learn the tools of evaluating advertising.
Brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand.Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product
Calculating the impact of your Advertising Campaign is a crucial step in evaluating your effectiveness and laying your future advertising strategy. Learn the tools of evaluating advertising.
Department of Management- Market Positioning
Why Positioning?
What is Image
Current Image
Mirror Image
Errors in Positioning
Doubtful Positioning
Positioning Strategies
Competitor Positioning
Attribute Positioning
Department of Management-
Positioning is the act of designing the company’s offering and image to make a distinctive place in the mind of the target market or consumer.
,positioning ,process of positioning ,attributes based positioning ,physical characteristics ,types of positioning ,competitors‘ based positioning ,product class ,the cultural symbol approach ,types of positioning errors
In this presentation, we will discuss about the value of a brand, why consumers are willing to pay for the brand, the core value of a product, the importance of brand personality and total value proposition. We will also understand value through Porter’s Value Chain and Levitt’s four level model, meaning of brand proposition and USP.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
Brand elements and brand identity are often used next to each other to identify the brand, to enhance brand awareness and to facilitate unique brand associations which ultimately should differentiate the brand (Keller, 2006:140). Conventional brand elements form the visual identity of a brand, a logo, a name, a slogan and brand stories can be addressed as the key elements.
uploaded by SAHRUDAYAN NK, KICMA College , Neyyardam, Trivandrum, Kerala
Our Product Marketing Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to develop a comprehensive product marketing plan.
Department of Management- Market Positioning
Why Positioning?
What is Image
Current Image
Mirror Image
Errors in Positioning
Doubtful Positioning
Positioning Strategies
Competitor Positioning
Attribute Positioning
Department of Management-
Positioning is the act of designing the company’s offering and image to make a distinctive place in the mind of the target market or consumer.
,positioning ,process of positioning ,attributes based positioning ,physical characteristics ,types of positioning ,competitors‘ based positioning ,product class ,the cultural symbol approach ,types of positioning errors
In this presentation, we will discuss about the value of a brand, why consumers are willing to pay for the brand, the core value of a product, the importance of brand personality and total value proposition. We will also understand value through Porter’s Value Chain and Levitt’s four level model, meaning of brand proposition and USP.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
Brand elements and brand identity are often used next to each other to identify the brand, to enhance brand awareness and to facilitate unique brand associations which ultimately should differentiate the brand (Keller, 2006:140). Conventional brand elements form the visual identity of a brand, a logo, a name, a slogan and brand stories can be addressed as the key elements.
uploaded by SAHRUDAYAN NK, KICMA College , Neyyardam, Trivandrum, Kerala
Our Product Marketing Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to develop a comprehensive product marketing plan.
Product Positioning Strategy: Samsung Note 10.1 vs iPad 4Famy
Product positioning and marketing strategy presentation of tablet pc market between samsung note 10.1 vs iPad 4. Presentation includes use of Multi-Dimensional Scaling, Advertising Approach
A step-by-step guide for start-ups and micro enterprises to identify their core competency, conduct a competitor analysis and create a well knit activity map
Service Positioning
After a service strategy has been identified, a company must decide how to position its product most effectively. The concept of positioning involves establishing a distinctive place in the minds of target customers relative to competing products.
In “The New Positioning: The Latest on the World's #1 Business Strategy”, Jack Trout distills the essence of positioning into the following four principles
1. A company must establish a position in the minds of its targeted customers.
2. The position should be singular, providing one simple and consistent message.
3. The position must set a company apart from its competitors.
4. A company cannot be all things to all people—it must focus its efforts.
Positioning and Marketing Strategy
Companies use positioning strategies to distinguish their services from competitors and to design communications that convey their desired position to customers and prospects in the chosen market segments. There are a number of different dimensions around which positioning strategies can be developed.
Marketing is different than advertising. But there are simple visual models to orient you to what you should say based on lean startup and UX habit models.
Brand positioning the key to successful brandingWilliam Baker
Brand Positioning is the essence of successful branding. This is a companion presentation to "Brand Equity: Building the Brand from the Ground Up," also by William Baker
Emcee Pandey, is one of the most entertaining master-of-ceremonies, based out of Bangalore. He's 6+ years and 100s of events experience under his belt.
An award winning research work, using snowball sampling technique to help Indian Hotels achieve sustainability using Systems Thinking. This paper provides an overview of the systems-thinking approach and its application in the Indian Hotel Industry perspective. This study shows that systems-thinking has proved to be an effective and powerful tool to explain the complexities of the systems in a hotel. It has helped to simplify, clarify and more importantly integrate isolated problems associated with the industry, and provided a mechanism for group learning and decision making to achieve desirable outcomes. The paper, thus, is an attempt to analyse some of the most pressing-issues of Indian hotel industry and then finally apply systems-thinking to solve them for sustainable development.
This presentation is based on my Award Winning National Level White Paper presented at St. Joseph Business School, Mangalore, 2011. This paper discusses the potential Rural India, the "bottom of the pyramid" has to offer to businesses and the challenges faced in IMC (Integrated Marketing Communications) implementation in reaching out and then retaining the rural customers.
Model Attribute Check Company Auto PropertyCeline George
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Palestine last event orientationfvgnh .pptxRaedMohamed3
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How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
1. Positioning Strategies By. Darrel Jeevan P D’Souza
2. A product can be positioned based on 2 main platforms 1. The Consumer 2. The Competitor When the positioning is on the basis of CONSUMER, the campaigns and messages are always targeted to the consumer himself. When its based on Competition these campaigns are targeted towards competing with other players in the market.
3. Types of Positioning Strategies By Product Attributes and Benefits. By Price and Quality By Use and Application By product Class By Product user By Competitor By Cultural Symbols
4. 1. By Product Attributes and Benefits Strategy consists in associating an object with a product characteristic or customer benefit. Examples…… Positioned on its durability and style for its cycle.
5. 2. By Price and Quality Certain product categories where high price is automatically associated with quality, or where low price is often considered to be synonymous with inferior quality. Example:
6. 3. By Use and Application Associating the product with a specific use. Example…. Used during cold and Flu…..
7. 4. By product Class Some brands need to compete against products of similar class. Example…. Airlines companies has to compete with other modes of transport.
8. CD Players must compete with cassette Industry as well as with the I-pods and the latest Gadgets who serve similar purposes.
9. 5. By product user Strategy of associating the product with a particular type or class of user. Example…. AXE targets men Specifically the Youth.
10. 6. By Competitor Positioning strategy consists in making consumers think that your brand is better than, or as good as the competitors Example…. Nimbooz….. EkdumAsli Indian EkdumGharJaisa
11. 7. By cultural symbols Positioning strategy consist in identifying something that is very meaningful to people. Example…. Maharajah of Air India has become a world figure It lays Emphasis on the royal Indian Comfort