A Complete analysis of business environment (internal & external) of Nokia. Competitor analysis and strategies adopted. Also an in depth analysis of Smartphone Category.

1. ENVIRONMENT ANALYSIS
OF
Chitkara Business
School
Darshan Singh
Navpreet Singh
Ankur Bhatia
Saagar Bhanot
Varun Bhatia
Varun Kalia
Inderpreet Singh
Parminder Kaur

2. s
NOKIA
1871
Nokia AB
1898
Finnish
Rubber
Works
1902
Electricity
Genera-
tion
1912
Finnish
Cable
Works
1967
Nokia
Corp.
(Diversifi
ed)
1970
Focused
On
Telecom

4. HR Quotient Of NOKIA
• 128,445 Employees in 120 Countries
• 39,350 people in R&D representing approx. 31% of total
workforce
• Nokia’s Industrial Research Unit consists of 5oo
researchers, engineers & Scientists.
• R&D centers
Brazil, China, England, Hungary, India, South Korea etc.
• Nokia’s Design Deptt. Remains in SALO, Finland

6. 1.
2.
3.
4.
5.
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7.
8.
9.
10.

7. -Largest Cell Phone Vendor
-Design, the branding and the
technology
-Lending personality to its products
(fashion statement)
-Effective advertisement and market
communication
-User friendly
-Global Expansion
-Strong R&D
-Lacking in Design Innovation
-Loopholes in Symbian OS
-Slow to adopt new ways of
thinking, Clamshell Phones
- Increase their presence in the
CDMA market
-Good Brand Image in booming
new markets
-Clamshell Handsets
-Booming Economies like Latin
America , India & China.
-Late in the game of 3G
-Asian OEM’s
-Other Handset Vendors providing
service to Carriers
-Better Smart phones by
competitors

8. Nokia
Product
Line
Mobile
Phones
Service
& Solutions
Accessories

9. •Basic Series Nokia 1100, Nokia 2100,,
Nokia 2626
•Express Music Series Nokia 5310,
Nokia 5800
•Business Series Nokia 6300, E-Series
(E71, E90)
•Fashion Series Nokia 7210 Supernova
& Prism, Nokia 7710
•Premium Series Nokia 8250, Nokia
8800
•Communicator Series Nokia 9200,
Nokia 9300, Nokia 9500
•Mobile Computer Series Nokia N70,
N86, N95, N900
•Multimedia Series  Nokia X3 & X6
•Mobile Gaming  N-Gage, N-Gage QD

10. •Ovi
•Nokia Sensor
•Nokia PC Suite
•Nokia LifeBlog
•Nokia Maps
•Nokia Sports Tracker
Service
&
Solution

11. •Mini Laptops Nokia
Booklet 3G
•Internet Tablets N770,
N800
•GPS Navigator Wireless
& Bluetooth GPS Modules
•Accessories Car Kits,
Headsets, Speakers,
Wireless Digital Pens
Miscellaneous

12. Source: www.nokia.com

13. Source: www.nokia.com

16.  Nokia is working on future of mobile with their new
concept Nokia "Scentsory".
 This new mobile device uses the sense of smell, sight,
hearing, and touch to create a multiscensory
environment for the caller.
 Scentsory would be able to detect smells as well as
radiate colors, lighting, and temperature of the caller with
Dual screens and hidden camera

18. Nokia’s Banking Venture
• Nokia financial services
• In collaboration with ‘Obopay’.
• 4 billion mobile phone operators and 1.6 billion bank
accounts.
• Paperless economy.

21. Aggressive
pricing
Forward
Integration
Efficient
Distribution
Channel
Increase
commitment
to emerging
markets
Customer
Satisfaction

22. • In July 10, 2008, Nokia bought Navteq, a U.S.-based supplier for
a price of $8.1 billion.
(concentric diversification)
• In September 2007, Nokia acquire Enpocket, a supplier of
mobile advertising technology.
(Forward Integration)
• In July 2007, Nokia acquired Twango, Multimedia Solutions.
(Concentric diversification + VAS)
• Nokia acquired IntelliSync to develop an online Nokia Music
Store on the line Apple’s iTunes.
(Concentric diversification + VAS)

23. Product Line
Clamshell Type MOTO PEBL , V3, MOTO KRZR
Candybar ROKR E1, W230,
Car & Bag Phone Series M900, M710
PDA A630, Q9c
Slider RIZR Z3, ROKR Z6
Four Letter Series KRZR K1, Moto JEWL, RAZR V3, ROKR W5
Cordless Phones
Accessories Bluetooth Headsets , Stereo Wireless Headset
•Established in 1928
•CEO- Greg Brown and Sanjay Jha
•Workforce- 64,000
•Revenue- USD 30.14 Billion

24. Market Strategies
The 4 LETTER NAMING – RAZR ,KRZR , ROKR.
Sleek and Stylish designing.
DROID - Biggest leap in smart phones technology
More focus on Clamshell phones
Application Store- Shop4Apps designed for DROID by google
They won’t be opening any application store.
Youth oriented approach.

25. Product Line
 Touch Phone Corby, Star
 Style Phone S3600, SGH-U900
 Multimedia Phone C5130, M2710
 Business Phone Omnia, SGH-i200
 Guru Series Marine, E1070
 Dual Sim Phones Fizz, SGH-D780
 Accessories Bluetooth Headsets, Speakers
• Founded in 2000
• CEO-Mr.Yoon Woo Lee
• Revenue-USD 900 million

26. Market Strategies
Set up a handset manufacturing facility in India
 A cheap labor market
Aggressively hawking flip-tops and clamshells- Sleek & Stylish Phones
Nationwide distributor and retail presence in the global consumer
durables market
The Blue Dream
Eco-friendly phone
Made of Recycled material
Solarized
Strong presence in all segments of mobile phones.
Adopting a new positioning for the brand supported by celebrity
endorsement.

27. Product Line
• Cybershot Series : C702
• Economy Series : R300, T series
• PDA Phones : P990, P1
• Walkman Phones : W550, W995
• Xperia Series : Xperia X2, X10
• Ent. Series : Satio, Yari
• Gaming Phones : F 305
• Founded in 2001
• President- Bert Nordberg
• Revenue- USD 11,244 Million
• 9400 Employees

28. Market Strategies
Collaboration with Carl Zeiss for Carl Zeiss Lens
Walkman Series targetes youth
Easy to use interface.
Ensure better quality in sound and imaging.
Introduces newer concepts regularly
Distribution system restricted to dealers.

29. Single Product
Analysis:

43.  Need to Introduce more Clamshell Style Phones.
 Explore possibilities in CDMA market.
 Need to scrap the NVO’s , not enough to match current competition and
Innovation.
 Need to develop online interactive Capabilities (Untapped Revenue)
 Nokia Ovi – online app store.
 Online music store.
 Focus on BRIC Countries- Mainly India & China .
 Need for a better operating platform over SYMBIAN, MAEMO is a good step
but needs more integration.

44. THANK YOU !!!