9. LOGOS NOKIA Company logo, 1966. The NOKIA "arrows" logo before its Connecting People logo. "Connecting People" slogan, invented by Ove Strandberg.
15. Time Sales or Profits Growth Maturity Decline Introduction Sales curve The Concept Phones Nokia E- series Nokia Symbian & N- Series Nokia 30 & 40 Series Product life cycle of NOKIA
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19. N ET SALES 2009 Nokia Mobile Phones net sales by region Europe & Africa 46% Americas 35% Asia Pacific 18%
25. DISTRIBUTION NETWORK OF SAMSUNG Original equipment manufacturer/vendor or supplier Original equipment manufacturer/vendor or supplier Factory Regional distributing center Branch warehouse Direct dealer Modern retail/ Exclusive stores & Samsung digital plazas Distributor Sub - Dealer C onsumer/Customer
26. PRODUCT LIFE CYCLE OF SAMSUNG MOBILES Omnia Touch wiz Ultra Beat 450 Introduction Growth Maturity Decline
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31. NOKIA V/S SAMSUNG S.No. NOKIA SAMSUNG 1. Fashion statement for a customer Catches the pulse of the customer 2. Focuses on branding and technology Focuses on branding, product design and human resources 3. It should focus on niche markets It should focus on mass market instead of niche markets 4. Building a worldwide supplier network Tie up with service providers 5. Life style marketing and segmentation Offer product variations 6. New competitors with different skills and potent brands is a challenge Not keeping track of the new trends in the market
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