The document discusses Nokia and Samsung, two leading consumer electronics companies. It provides an overview of each company's history, leadership, products, markets, strategies and comparisons. Nokia was founded in 1865 and is headquartered in Finland, while Samsung is a South Korean company founded in 1938. Both companies produce a wide range of consumer electronic devices and utilize various marketing strategies.

1. MADE BY: REEMA PUNIANI SHIWANI SALARIA TAMANNA

2. CONSUMER ELECTRONICS Includes electronic equipments intended for everyday use Most often used in entertainment, communications and office productivity

4. TOP LEADING COMPANIES NOKIA SAMSUNG LG SONY BLACKBERRY PANASONIC

6. Nokia Corporation is a Finland based multinational company Headquarter -- Keilaniemi, Espoo , city neighboring Finland's capital Helsinki. CEO -- Olli-Pekka Kallasvuo Chairman -- Jorma Ollila Founder -- Fredrik Idestam in 1865 . Nokia started as a pulp, rubber and cable manufacturer

9. LOGOS NOKIA Company logo, 1966. The NOKIA "arrows" logo before its Connecting People logo. "Connecting People" slogan, invented by Ove Strandberg.

10. PRESENT LOGO

12. NOKIA PRODUCTS Military communications and equipment ADSL modems Digital television Personal computers Mini laptops Internet Tablet GPS products

13. NOKIA ACCESSORIES Carrying and styling Car solutions Headsets Memory cards and cables Music related products Navigation Home and office Power

14. Nokia uses a pricing strategy that best suits the product . Market Penetration- Nokia 1100. Market Skimming- N-95 .

15. Time Sales or Profits Growth Maturity Decline Introduction Sales curve The Concept Phones Nokia E- series Nokia Symbian & N- Series Nokia 30 & 40 Series Product life cycle of NOKIA

16. AIDA in Nokia – : A – Attention I – Interest D – Desire A – Action

17. Discounts are provided to online Nokia purchasers through Nokia discount coupons or coupon codes Commission is also provided to retailers on the sale of every Nokia cell phones and accessories. PRODUCT PROMOTION Advertising: Through TV, Sign boards, Bill boards, Radio, Newspaper, Broachers, Posters, Dummies and display stands

18. ACQUISITIONS Since December 1997, Nokia has acquired 37 companies or businesses On August 5, 2009, Nokia acquire Cellity, a mobile software company In September, 2008, Nokia acquired OZ Communications of Canada

19. N ET SALES 2009 Nokia Mobile Phones net sales by region Europe & Africa 46% Americas 35% Asia Pacific 18%

20. DESIGN THAT PERFORMS

21. SAMSUNG A multinational corporation Headquarter: Samsung Town, Seoul, South Korea CEO : J S Shin Founder : Lee Byung Chull , a Korean industrialist ( 1938 )

22. CORE VALUES: “ In everything we do, we strive to help people live better lives ” VISION AND MISSION: SAMSUNG is dedicated to developing innovative technologies and efficient processes that create new markets, enrich people's lives, and continue to make Samsung a digital leader.

23. CORE MARKETS

25. DISTRIBUTION NETWORK OF SAMSUNG Original equipment manufacturer/vendor or supplier Original equipment manufacturer/vendor or supplier Factory Regional distributing center Branch warehouse Direct dealer Modern retail/ Exclusive stores & Samsung digital plazas Distributor Sub - Dealer C onsumer/Customer

26. PRODUCT LIFE CYCLE OF SAMSUNG MOBILES Omnia Touch wiz Ultra Beat 450 Introduction Growth Maturity Decline

27. STRATEGY Digital Vision: “A company that leads the digital convergence revolution” Brand power, logistics, IP: -High-margin products -Create value chain that integrates competencies of all areas -Customer and market oriented Global network by function Performance evaluation and compensation plan

28. PRICING Average price of a TV set has dropped 30% in five years TVs priced at $3,000 and above Biggest maker of digital mobile phones using CDMA technology

29. PROMOTION By targeting: LOCAL MARKET TEIR 1 CITIES TEIR 2 CITIES NICHE MARKET

30. Appoints olympic gold medalist ABHINAV BINDRA as Brand Ambassador for its consumer electronics business Appoints AAMIR KHAN as its brand ambassador for mobile phones New, spunky, tagline – 'Next is What ?' It is being used in all of 'Samsung Mobiles' communication material.

31. NOKIA V/S SAMSUNG S.No. NOKIA SAMSUNG 1. Fashion statement for a customer Catches the pulse of the customer 2. Focuses on branding and technology Focuses on branding, product design and human resources 3. It should focus on niche markets It should focus on mass market instead of niche markets 4. Building a worldwide supplier network Tie up with service providers 5. Life style marketing and segmentation Offer product variations 6. New competitors with different skills and potent brands is a challenge Not keeping track of the new trends in the market