Croma is India's first national retail chain specializing in consumer electronics and appliances. It is owned by Tata's Infiniti Retail Ltd and aims to be a one-stop shop for all consumer technology and durable goods needs. Croma stores range from 15,000-20,000 sq ft and offer over 6000 products across categories like appliances, computers, music/DVDs, communications, gaming, home entertainment, and imaging. Currently, Croma has 15 stores located in 5 major cities across India, with plans to expand to 100 stores nationwide. Croma's brand philosophy is to help customers make informed purchase decisions through knowledgeable advisors and competitive prices.

1. TATA CROMAPRESENTED BY-DEEPAK KHANDELWAL

2. CONTENTSOUR BRAND PHILOSOPHYABOUT CROMAABOUT INFINITI RETAIL LIMITEDWHY CROMA?STORE OBJECTIVESSTORE FORMATPRODUCT CATEGORYSTORE LOCATIONSSTORE PHOTOS

3. OUR PHILOSOPHY IS-WE HELP YOU BUY

4. Brand PhilosophyIf service wasn't important.If technology wasn't complex.If variety wasn't confusing.We would have no reason to be in business.We help you buy.

5. About cromāIndia’s first national , large format, specialist retail chain for consumer durable s & electronics

6. Croma is owned and run by Infiniti Retail Limited Infiniti Retail – a 100% subsidiary of Tata Sons.

7. Woolworths Ltd, provides technical support and strategic sourcing facilities from its global network.The first Croma store was launched in Juhu, Mumbai onOctober 9, 2006Croma has over 180 brands and 6000 productsPlush stores, floor space between 15,0000 to 20,000 sq.feet15 Stores currently located in 5 cities.Croma planning to open 100 stores across India

8. About Infiniti Retail LimitedInfiniti Retail Limited is a 100% subsidiary of Tata Sons. The company has launched Croma, a national chain of mega stores of consumer electronics and durables. Infiniti Retail Ltd., owns and runs Croma's retail operations in India, while Woolworths provides technical support and strategic sourcing facilities from its global network. The first Croma store was launched in Juhu, Mumbai on October 9, 2006. Infiniti Retail Ltd plans to launch stores across India in the coming months.

9. WHY CROMA?Widest range of productsChoose from 6000 products across eight categoriesWe help you buySound and knowledgeable advice from well-trained advisors to help you make informed buying decisions.A name you can trustCroma is promoted by Infiniti Retail Ltd, an initiative of the Tata group, a brand that stands for trust and reliability globally.Customer commitmentCroma not only gives you a world-class shopping experience, but also backs it with great after-sales service.

10. CONTD…..Great deals and offersCroma periodically offers exciting deals on all your favourite products.A first of its kindConsumer electronics and durable retail is a fragmented segment and has been largely catered to by regional players.Croma is the first of its kindLarge-format, specialist and pan-Indian.

11. Store Design ObjectivesConsistent with retailers image and strategy.Positive influence on customer satisfaction and purchase behavior.Cost effective & Flexible

12. STORE FORMATCroma Stand Alone Stores – 15,000 to 20,000 sq. ft.Croma Stores located in Malls – 5000 to 10,000sq. ft.

13. PRODUCT CATEGORYLarge Appliances – Refrigerators, AC, Washing MachinesSmall Appliances – Microwave owen

14. Product CategoryComputers- Home PCs, LaptopsMusic & DVD - Audio & Video CDs/DVDs

15. CONTD…….Communications- Mobile phonesGaming - Gaming Hardware/Softwares

16. Home Entertainment – Home theatre, T. V., DVD playersImaging - Digital Camera, Camcoder

17. Store LocationsMumbai – Juhu, Malad, Santacruz Airport, Dahisar,CBD Belapur, Vashi, Bhayandar & MulundPune –Wanowari & YerwadaAhmedabad –Memnagar & S G Highway JunctionSurat – GhodDod RoadBengalooru – KoramangalaNew Delhi – New DeepaliChowk

18. STORE PHOTOS