The document discusses new trends in online consumer behavior and opportunities for brands. It notes that Web 2.0 allows users to interact online, share content, and rely on peer recommendations. This presents opportunities for companies in areas like product development, marketing, sales, customer service, and branding. Rural markets in India also offer potential for growth given factors like population size, prosperity, and increasing IT penetration. Developing rural-specific strategies in areas such as branding, product design, market research, and communications can help companies succeed in these new markets.