Imc

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Imc

  1. 1. FACTORS WHICH AFFECT A GOOD COMMERCIAL FROM A MEDIOCRE ONE ???<br />Presented by-<br />Deepak khandelwal<br />
  2. 2. DEFINITIONS<br /> An advertisement (ad) is a specific message constructed to inform, persuade, promote, provoke, or motivate people on behalf of a brand or group.<br />
  3. 3. GOOD COMMERCIAL AD Vs MEDIOUCOR ONE<br />
  4. 4. CREATIVE STRATEGY<br />Develop the USP “unique selling proposition” or the “Creative Hook”<br /> Unique Selling Proposition<br />Translates “brand positioning” into compelling message.<br />Objective is “Memorability”<br />
  5. 5. CREATING AN AD - BASIC RULES<br />When creating an ad the idea should have relevance to the target audience<br />Will help to deliver the right message to the right person at the right time.<br />If it doesn’t communicate message it is not effective<br />
  6. 6. WHAT MAKES EFFECTIVE ADVERTISING?<br />Consumer’s<br />View<br />Sound<br />Strategy<br />Persuasive<br />Effective <br />Advertising<br />Doesn’t<br />Overwhelm<br />Break<br />Clutter<br />Deliver on<br />Promises<br />6<br />
  7. 7. THE ROLE OF CREATIVITY<br />Creative ads share two characteristics:<br /><ul><li> Originality
  8. 8. Appropriateness</li></ul>7<br />
  9. 9. GOOD COMMERCIAL ADD VS MEDIOUCOR ONE<br />
  10. 10. ADVERTISING SUCCESSES AND MISTAKES <br />Value Proposition is the essence of a message and the reward to the consumer for investing his or her time attending to an advertisement. <br />The reward could be information about the product or just an enjoyable experience.<br />9<br />
  11. 11. THINGS TO AVOID<br /><ul><li> The common things.
  12. 12. The look-alike – using someone elses idea
  13. 13. Overused phrases become trite</li></li></ul><li>GOOD COMMERCIAL AD Vs MEDIOUCOR ONE<br />
  14. 14. Factors distinguish a good ad from a bad<br />INNOVATIVE:-<br /> Technology With Durability New Concept of Easy Handling<br />UNPREDICTABLE:-<br /> Extreme Test Using as Home Appliances <br />OUT OF THE BOX:-<br /> Shocking in Nature Force to Think Different<br />WOW EFFECTS:-<br /> Ruggedness tuff Tasking<br />
  15. 15. A<br />N<br />K<br />H<br />T<br />Y<br />U<br />O<br />

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