CREATIVE STRATEGY<br />Develop the USP “unique selling proposition” or the “Creative Hook”<br /> Unique Selling Proposition<br />Translates “brand positioning” into compelling message.<br />Objective is “Memorability”<br />
CREATING AN AD - BASIC RULES<br />When creating an ad the idea should have relevance to the target audience<br />Will help to deliver the right message to the right person at the right time.<br />If it doesn’t communicate message it is not effective<br />
ADVERTISING SUCCESSES AND MISTAKES <br />Value Proposition is the essence of a message and the reward to the consumer for investing his or her time attending to an advertisement. <br />The reward could be information about the product or just an enjoyable experience.<br />9<br />
THINGS TO AVOID<br /><ul><li> The common things.
Overused phrases become trite</li></li></ul><li>GOOD COMMERCIAL AD Vs MEDIOUCOR ONE<br />
Factors distinguish a good ad from a bad<br />INNOVATIVE:-<br /> Technology With Durability New Concept of Easy Handling<br />UNPREDICTABLE:-<br /> Extreme Test Using as Home Appliances <br />OUT OF THE BOX:-<br /> Shocking in Nature Force to Think Different<br />WOW EFFECTS:-<br /> Ruggedness tuff Tasking<br />