SlideShare a Scribd company logo
MARKETING  STRATEGY  OF PRESENTED BY- Deepak Khandelwal
 
Contents Idea Generation History Introduction  Product Specification Product Features Pricing Promotion Distribution SWOT analysis Post purchase service
“ I saw families riding around on scooters with kids standing up and the mother carrying a baby and sitting pillion and decided to do something about it. It started as a quest for an affordable transportation solution”. --  Ratan Tata Idea generation
History Tata Motors Limited , formerly known as  TELCO  (TATA Engineering and Locomotive Company), is a multinational corporation headquartered in Mumbai, India. It is India's largest passenger automobile and commercial vehicle manufacturing company. Part of the Tata Group, and one of the world's largest manufacturers of commercial vehicles.  The OICA ranked it as the world's 20th largest automaker, based on figures for 2006. Tata Motors has its manufacturing base in Jamshedpur, Pantnagar, Lucknow, Pune.
Tata Motors was established in 1945, when the company began manufacturing locomotives. The company manufactured its first commercial vehicle in 1954 in collaboration with Daimler-Benz AG, which ended in 1969. In March 2008, it finalised a deal with Ford Motor Company to acquire their British Jaguar Land Rover (JLR) business, which also includes the Rover, Daimler and Lanchester brand names.The purchase was completed on 2nd June 2008.
. Introduction The Tata Nano was introduced at the 9 th  auto expo by Tata Motors in New Delhi, India on Jan. 10, 2008. Tata Nano is made for medium class family it is Small,  affordable and great Stylish Car. The car itself is expected to boost the Indian Economy as well as expand the Indian car market by 65%, according to rating agency CRISIL
Specification Looks:   The snub-nosed car keeps in the tradition of the Fiat 500, Nissan Micra and the Smart. Dimensions:   3.1 metres (10.23 feet) long, 1.5 metres wide and 1.6 metres high. Can seat four to five people Engine:   A two cylinder 623 cc, 35 horsepower rear mounted, all aluminium, multi-point fuel injection petrol engine can power the car to top speeds of 105 kilometres per hour (65 miles per hour). Fuel Efficiency:   20 kilometres per litre, or 50 miles per gallon is claimed. Pollution:   Exceeds Indian regulatory requirements and can meet strict Euro IV emission standards. In terms of overall pollutants, Tata says the car is better than two-wheelers manufactured in India currently
Specification …. Safety:  Car exceeds current regulatory requirements with a strong passenger compartment, crumple zones, intrusion resistant doors, seat belts, strong seats and anchorage. Nearest Domestic Car Rival:   Maruti 800, part of Japanese-owned Suzuki Maruti stable whose base model sells for about 4,800 dollars -- nearly double the price of the Nano Nearest International Rival:   China's Chery QQ which retails for 3,600 dollars. Market:   India's car market is a huge draw because car penetration is just seven per 1,000 people, compared to 550 per 1,000 in such countries as Germany or 476 in France, according to the Society of Indian Automobiles.
Maruti 800 Tata Nano Engine 800 cc 623 cc Length 3.335 m 3.1 m Width 1.440 m 1.5 m Height 1.405 m 1.6 m Top speed 120 km/hr 90 km/hr Cost 2.25 Lakh (on road) 1.26 lakh (on road)
Length:- 3.1 mtr Wide:- 1.5 mtr Height:- 1.6 mtr Weight:- 600 Kg Mileage:- 20  Kmpl Fuel tank:- 15 Ltr Engine:- 623 cc Top speed:- 95-100 Kph Ground clearance:- 180 mm Gear box:- 4-speed
Engine Options – Petrol, Diesel, Hybrid, Electric, Compressed Air Petrol Engine 2 cylinder petrol all aluminium Engine 624 cc Bosch multi-point fuel injection (mpfi) Variants Models Ex-showroom prices  Nano Standard Rs 1,23,360 Nano Deluxe-Cx Rs 1,51,360 Nano luxury-Lx Rs 1,72,360 Diesel Engine Jointly developed with Diesel Engine specialist FEV  684 cc Smallest Common Rail Turbocharged Diesel engine
Vehicle Summary Body Type Hatchback Seating Capacity 4 Transmission  4 Speed Manual Suspension McPherson strut & Independent coil spring Brakes Front Disk, Rear Drum Kerb Weight 580 Kgs Fuel Tank 30 Litres Ground Clearance 180 mm Wheels  12 inch
Though the one lakh price tag is not fixed by TATA group, it was the word of mouth of people which fixed that range. This expectation of people creates a big challenge for the company. To accept this challenge the following strategies are followed:- Target costing method Penetration pricing Low pricing policy with minimum profit margin.
 
Promotion * Enough  use of one of the most important element  of promotion mix ,  publicity  reduces the necessity of other promotional devices for nano. Nano got publicity in the following ways:- * Publicity as “One lakh car” by mouth to mouth. * Auto expo 2008,New Delhi & Geneva * Publicity through print & electronic media. * Internet will be a major media for advertising.
* For other type of promotional activities ,cost factor that is 1 lakh price tag is to be keep in mind, TATA is going to launch its nano mobile for indicom user, nano watches , nano T-shirts available in Westside stores . *Advertising:- TV & other mass media will be less effective, thus too much money will not be invested in this regard . Mainly word of mouth advertising will get more emphasis
Online buzz :-Nano  has gone beyond the traditional methods of advertising and promotion online  . Social Media communities :- Official Orkut community Members - 6,906.  Official Facebook  Group Fans - 4,210  Highest View Count on You Tube- 303,006 (it was just under 3,00,000 when I began writing this post)  No. of Blog Posts - 61,664  TATA have a blog on the official website where they have been discussing quite interesting topics and generally maintaining an active community
distribution TATA, it’s business has been extended to the overseas i.e. to the Europe, Africa, U.S & Australia. Hence it has n-number of showrooms in India & outside of India. The exclusive  showrooms are the best distribution channels for TATA itself.
SWOT analysis STRENGTH Price, mileage, style, brand name, all  weather  vehicle, first  innovation. WEAKNESS Fiber body, low suspension power, low engine capacity, light vehicle,  not suitable for hilly areas, delay due to singur  violation. OPPORTUNITY Bikers can be motivated, auto rickshaw  & second hand market can be motivated. THREAT Other competitors (Honda, Maruti , Tara tiny) not eco-friendly, Govt. may come with new rule.
Family of four riding a scooter on wet roads  Two Wheeler Market Used Cars Market second hand car user middle and lower income group people.
Post   purchase   service -As Tata is going to provide this car with rupees one lakh only,  so it may not give the same service like it’s other vehicles.  -But it’s post purchase services will be better than a costlier bike. -Customers may get minimum  three services from Tata in any of it’s servicing center, all over the country. -We the future customers, can also hope for additional services from TATA group.
Conclusion World is getting tougher day by day being unique is a competitive advantage. Expectations to Nano has proved this . After 100 years to Henry Ford , Tata has proved him again not only he came out of the expectations but also came out with a platform for Indian auto sector . So this as per this project conclusion can be draw as a future car not only of Indian but also if exported than could be to the world.
Important   questions   ? Will the Nano succeed? Is it fair to blame the Nano for the (upcoming) ills of Indian road infrastructure? Is the Nano a car of the future?
 

More Related Content

What's hot

Tata nano final
Tata nano finalTata nano final
Tata nano final
Sanket Dedhia
 
Presentation1
Presentation1Presentation1
Presentation1
Neetu Rajput
 
Tata nano- a game changer or a failure?
Tata nano- a game changer or a failure?Tata nano- a game changer or a failure?
Tata nano- a game changer or a failure?
Anik Kar
 
Tata nano vs maruti 800
Tata nano vs maruti 800Tata nano vs maruti 800
Tata nano vs maruti 800
Japjeev Kohli
 
Marketing Tata Nano and Nissan Micra using social media (Ali Raza Anjum)
Marketing Tata Nano and Nissan Micra using social media (Ali Raza Anjum)Marketing Tata Nano and Nissan Micra using social media (Ali Raza Anjum)
Marketing Tata Nano and Nissan Micra using social media (Ali Raza Anjum)
Ali Raza Anjum
 
Mckinsey ppt
Mckinsey pptMckinsey ppt
Mckinsey ppt
Yogesh Kumar Seralia
 
Nano presentation (marketing)
Nano presentation (marketing)Nano presentation (marketing)
Nano presentation (marketing)
joyofzoy
 
Tata Nano
Tata NanoTata Nano
Tata Nano
sujata_22aug
 
Tata Nano Environmental SWOT
Tata Nano Environmental SWOTTata Nano Environmental SWOT
Tata Nano Environmental SWOT
Nipurn Mehta
 
Case study on TATO NANO-VATION
Case study on TATO NANO-VATIONCase study on TATO NANO-VATION
Case study on TATO NANO-VATION
Narasimha c
 
Marketing TATA NANO
Marketing TATA NANOMarketing TATA NANO
Marketing TATA NANO
Darshan Joshi
 
SWOT Analysis - Nano car
SWOT Analysis - Nano carSWOT Analysis - Nano car
SWOT Analysis - Nano car
Preeti Yadav
 
Presentation On Tata Nano Final
Presentation On Tata Nano FinalPresentation On Tata Nano Final
Presentation On Tata Nano Final
Prabhat Mani Tripathi
 
Tata motors tata nano ppt
Tata motors   tata nano pptTata motors   tata nano ppt
Tata motors tata nano ppt
Dharmik
 
Swot Tata Nano
Swot Tata NanoSwot Tata Nano
Swot Tata Nano
Gaurav Goel
 
Tata Nano
Tata NanoTata Nano
Tata Nano
tnd150
 
TATA NANO S.T.P
TATA NANO S.T.PTATA NANO S.T.P
TATA NANO S.T.P
Aruj Kaintura
 
Tata nano the peoples car presentation
Tata nano the peoples car presentationTata nano the peoples car presentation
Tata nano the peoples car presentation
Lindsey Fair, MBA
 
Case studies business environment
Case studies business environmentCase studies business environment
Case studies business environment
Bhawana Sharma
 
A project report on tata nano pre launch survey
A project report on  tata nano pre launch surveyA project report on  tata nano pre launch survey
A project report on tata nano pre launch survey
Projects Kart
 

What's hot (20)

Tata nano final
Tata nano finalTata nano final
Tata nano final
 
Presentation1
Presentation1Presentation1
Presentation1
 
Tata nano- a game changer or a failure?
Tata nano- a game changer or a failure?Tata nano- a game changer or a failure?
Tata nano- a game changer or a failure?
 
Tata nano vs maruti 800
Tata nano vs maruti 800Tata nano vs maruti 800
Tata nano vs maruti 800
 
Marketing Tata Nano and Nissan Micra using social media (Ali Raza Anjum)
Marketing Tata Nano and Nissan Micra using social media (Ali Raza Anjum)Marketing Tata Nano and Nissan Micra using social media (Ali Raza Anjum)
Marketing Tata Nano and Nissan Micra using social media (Ali Raza Anjum)
 
Mckinsey ppt
Mckinsey pptMckinsey ppt
Mckinsey ppt
 
Nano presentation (marketing)
Nano presentation (marketing)Nano presentation (marketing)
Nano presentation (marketing)
 
Tata Nano
Tata NanoTata Nano
Tata Nano
 
Tata Nano Environmental SWOT
Tata Nano Environmental SWOTTata Nano Environmental SWOT
Tata Nano Environmental SWOT
 
Case study on TATO NANO-VATION
Case study on TATO NANO-VATIONCase study on TATO NANO-VATION
Case study on TATO NANO-VATION
 
Marketing TATA NANO
Marketing TATA NANOMarketing TATA NANO
Marketing TATA NANO
 
SWOT Analysis - Nano car
SWOT Analysis - Nano carSWOT Analysis - Nano car
SWOT Analysis - Nano car
 
Presentation On Tata Nano Final
Presentation On Tata Nano FinalPresentation On Tata Nano Final
Presentation On Tata Nano Final
 
Tata motors tata nano ppt
Tata motors   tata nano pptTata motors   tata nano ppt
Tata motors tata nano ppt
 
Swot Tata Nano
Swot Tata NanoSwot Tata Nano
Swot Tata Nano
 
Tata Nano
Tata NanoTata Nano
Tata Nano
 
TATA NANO S.T.P
TATA NANO S.T.PTATA NANO S.T.P
TATA NANO S.T.P
 
Tata nano the peoples car presentation
Tata nano the peoples car presentationTata nano the peoples car presentation
Tata nano the peoples car presentation
 
Case studies business environment
Case studies business environmentCase studies business environment
Case studies business environment
 
A project report on tata nano pre launch survey
A project report on  tata nano pre launch surveyA project report on  tata nano pre launch survey
A project report on tata nano pre launch survey
 

Viewers also liked

Business Case: Sales forecasting with SAS Advanced Analytics for the Pharmace...
Business Case: Sales forecasting with SAS Advanced Analytics for the Pharmace...Business Case: Sales forecasting with SAS Advanced Analytics for the Pharmace...
Business Case: Sales forecasting with SAS Advanced Analytics for the Pharmace...
Claudio Menozzi
 
Pharmaceutical Consulting Firm
Pharmaceutical Consulting FirmPharmaceutical Consulting Firm
Pharmaceutical Consulting Firm
Pharmaceutical Consulting
 
Big Data and its Impact on Industry (Example of the Pharmaceutical Industry)
Big Data and its Impact on Industry (Example of the Pharmaceutical Industry)Big Data and its Impact on Industry (Example of the Pharmaceutical Industry)
Big Data and its Impact on Industry (Example of the Pharmaceutical Industry)
Hellmuth Broda
 
sales forecasting[1]
sales forecasting[1]sales forecasting[1]
sales forecasting[1]
anushree5
 
New Pharma Market Reality - Predictive Analytics is the Solution
New Pharma Market Reality - Predictive Analytics is the SolutionNew Pharma Market Reality - Predictive Analytics is the Solution
New Pharma Market Reality - Predictive Analytics is the Solution
Dr. Sandeep Juneja
 
Sales Forecasting
Sales ForecastingSales Forecasting
Sales Forecasting
Aslı Karabulut
 
Demand forecasting ppt
Demand forecasting pptDemand forecasting ppt
Demand forecasting ppt
City Union Bank Ltd
 
Forecasting Techniques
Forecasting TechniquesForecasting Techniques
Forecasting Techniques
guest865c0e0c
 

Viewers also liked (8)

Business Case: Sales forecasting with SAS Advanced Analytics for the Pharmace...
Business Case: Sales forecasting with SAS Advanced Analytics for the Pharmace...Business Case: Sales forecasting with SAS Advanced Analytics for the Pharmace...
Business Case: Sales forecasting with SAS Advanced Analytics for the Pharmace...
 
Pharmaceutical Consulting Firm
Pharmaceutical Consulting FirmPharmaceutical Consulting Firm
Pharmaceutical Consulting Firm
 
Big Data and its Impact on Industry (Example of the Pharmaceutical Industry)
Big Data and its Impact on Industry (Example of the Pharmaceutical Industry)Big Data and its Impact on Industry (Example of the Pharmaceutical Industry)
Big Data and its Impact on Industry (Example of the Pharmaceutical Industry)
 
sales forecasting[1]
sales forecasting[1]sales forecasting[1]
sales forecasting[1]
 
New Pharma Market Reality - Predictive Analytics is the Solution
New Pharma Market Reality - Predictive Analytics is the SolutionNew Pharma Market Reality - Predictive Analytics is the Solution
New Pharma Market Reality - Predictive Analytics is the Solution
 
Sales Forecasting
Sales ForecastingSales Forecasting
Sales Forecasting
 
Demand forecasting ppt
Demand forecasting pptDemand forecasting ppt
Demand forecasting ppt
 
Forecasting Techniques
Forecasting TechniquesForecasting Techniques
Forecasting Techniques
 

Similar to Tata nano

Nano final
Nano finalNano final
Nano final
Shashi Kant
 
Tata nano
Tata nano Tata nano
Tata nano
neeraj joshi
 
Tata nano
Tata nanoTata nano
Tata nano
Anas Saleem
 
Tata nano-mba-542 nano in bangladesh nana business
Tata nano-mba-542 nano in bangladesh nana business Tata nano-mba-542 nano in bangladesh nana business
Tata nano-mba-542 nano in bangladesh nana business
Abdullah Al Masud
 
Tata motors tata nano hard copy
Tata motors   tata nano hard copyTata motors   tata nano hard copy
Tata motors tata nano hard copy
Dharmik
 
Tata Motors (Nano Failure).pptx
Tata Motors (Nano Failure).pptxTata Motors (Nano Failure).pptx
Tata Motors (Nano Failure).pptx
PulkitChoudhary14
 
Tata nano monopoly
Tata nano monopolyTata nano monopoly
Tata nano monopoly
Ixhar Khan
 
Tata motors
Tata motorsTata motors
Tata motors
Anu Mishra
 
Presentation On Tata Nano
Presentation On Tata Nano Presentation On Tata Nano
Presentation On Tata Nano
shekhar619
 
Nano a dream car for the poor
Nano   a dream car for the poorNano   a dream car for the poor
Nano a dream car for the poor
Advait Bhobe
 
Tata Nano Case Study
Tata Nano Case StudyTata Nano Case Study
Tata Nano Case Study
Munish Kumar
 
Mkt mini project
Mkt  mini projectMkt  mini project
Mkt mini project
Nikhil Bhutada
 
MKT 9750_Tata Nano (1)
MKT 9750_Tata Nano (1)MKT 9750_Tata Nano (1)
MKT 9750_Tata Nano (1)
Anuja Shakya
 
Tata nano (1)
Tata nano (1)Tata nano (1)
Tata nano (1)
Adarsh surana
 
NANO CASE STUDY PRESENTATION
NANO CASE STUDY PRESENTATION NANO CASE STUDY PRESENTATION
NANO CASE STUDY PRESENTATION
Brandix India Apparel City Pvt Ltd.
 
Successful brand Unsuccessful brand
Successful brand Unsuccessful brandSuccessful brand Unsuccessful brand
Successful brand Unsuccessful brand
Ashish prashar
 
Tata Nano Final2 New
Tata Nano Final2 NewTata Nano Final2 New
Tata Nano Final2 New
kunjfriends
 
tatananoppt-160923132421 (1).pdf
tatananoppt-160923132421 (1).pdftatananoppt-160923132421 (1).pdf
tatananoppt-160923132421 (1).pdf
AshSingh34
 
Tata nano ppt
Tata nano pptTata nano ppt
Tata nano ppt
Rishi Raj
 
TATA Nano sales ppt
TATA Nano sales pptTATA Nano sales ppt
TATA Nano sales ppt
yashraj1105
 

Similar to Tata nano (20)

Nano final
Nano finalNano final
Nano final
 
Tata nano
Tata nano Tata nano
Tata nano
 
Tata nano
Tata nanoTata nano
Tata nano
 
Tata nano-mba-542 nano in bangladesh nana business
Tata nano-mba-542 nano in bangladesh nana business Tata nano-mba-542 nano in bangladesh nana business
Tata nano-mba-542 nano in bangladesh nana business
 
Tata motors tata nano hard copy
Tata motors   tata nano hard copyTata motors   tata nano hard copy
Tata motors tata nano hard copy
 
Tata Motors (Nano Failure).pptx
Tata Motors (Nano Failure).pptxTata Motors (Nano Failure).pptx
Tata Motors (Nano Failure).pptx
 
Tata nano monopoly
Tata nano monopolyTata nano monopoly
Tata nano monopoly
 
Tata motors
Tata motorsTata motors
Tata motors
 
Presentation On Tata Nano
Presentation On Tata Nano Presentation On Tata Nano
Presentation On Tata Nano
 
Nano a dream car for the poor
Nano   a dream car for the poorNano   a dream car for the poor
Nano a dream car for the poor
 
Tata Nano Case Study
Tata Nano Case StudyTata Nano Case Study
Tata Nano Case Study
 
Mkt mini project
Mkt  mini projectMkt  mini project
Mkt mini project
 
MKT 9750_Tata Nano (1)
MKT 9750_Tata Nano (1)MKT 9750_Tata Nano (1)
MKT 9750_Tata Nano (1)
 
Tata nano (1)
Tata nano (1)Tata nano (1)
Tata nano (1)
 
NANO CASE STUDY PRESENTATION
NANO CASE STUDY PRESENTATION NANO CASE STUDY PRESENTATION
NANO CASE STUDY PRESENTATION
 
Successful brand Unsuccessful brand
Successful brand Unsuccessful brandSuccessful brand Unsuccessful brand
Successful brand Unsuccessful brand
 
Tata Nano Final2 New
Tata Nano Final2 NewTata Nano Final2 New
Tata Nano Final2 New
 
tatananoppt-160923132421 (1).pdf
tatananoppt-160923132421 (1).pdftatananoppt-160923132421 (1).pdf
tatananoppt-160923132421 (1).pdf
 
Tata nano ppt
Tata nano pptTata nano ppt
Tata nano ppt
 
TATA Nano sales ppt
TATA Nano sales pptTATA Nano sales ppt
TATA Nano sales ppt
 

More from Deepak25

Union budget
Union budgetUnion budget
Union budget
Deepak25
 
Toyota production system
Toyota production systemToyota production system
Toyota production system
Deepak25
 
Sales organization
Sales organizationSales organization
Sales organization
Deepak25
 
Patent act
Patent actPatent act
Patent act
Deepak25
 
Larsen toubro
Larsen toubroLarsen toubro
Larsen toubro
Deepak25
 
International marketing
International marketingInternational marketing
International marketing
Deepak25
 
Index number
Index numberIndex number
Index number
Deepak25
 
Imf
ImfImf
Imc
ImcImc
Hrm mm
Hrm mmHrm mm
Hrm mm
Deepak25
 
Glaxo smith klime
Glaxo smith klimeGlaxo smith klime
Glaxo smith klime
Deepak25
 
Facility layout
Facility layoutFacility layout
Facility layout
Deepak25
 
Direct marketing
Direct marketingDirect marketing
Direct marketing
Deepak25
 
Dell supply chain integration
Dell supply chain integrationDell supply chain integration
Dell supply chain integration
Deepak25
 
Customer analysis
Customer analysisCustomer analysis
Customer analysis
Deepak25
 
Croma ppt
Croma pptCroma ppt
Croma ppt
Deepak25
 
Crm
CrmCrm
Corporate governence final
Corporate governence final Corporate governence final
Corporate governence final
Deepak25
 
Consumer behavior new trends
Consumer behavior new trendsConsumer behavior new trends
Consumer behavior new trends
Deepak25
 
Case study
Case studyCase study
Case study
Deepak25
 

More from Deepak25 (20)

Union budget
Union budgetUnion budget
Union budget
 
Toyota production system
Toyota production systemToyota production system
Toyota production system
 
Sales organization
Sales organizationSales organization
Sales organization
 
Patent act
Patent actPatent act
Patent act
 
Larsen toubro
Larsen toubroLarsen toubro
Larsen toubro
 
International marketing
International marketingInternational marketing
International marketing
 
Index number
Index numberIndex number
Index number
 
Imf
ImfImf
Imf
 
Imc
ImcImc
Imc
 
Hrm mm
Hrm mmHrm mm
Hrm mm
 
Glaxo smith klime
Glaxo smith klimeGlaxo smith klime
Glaxo smith klime
 
Facility layout
Facility layoutFacility layout
Facility layout
 
Direct marketing
Direct marketingDirect marketing
Direct marketing
 
Dell supply chain integration
Dell supply chain integrationDell supply chain integration
Dell supply chain integration
 
Customer analysis
Customer analysisCustomer analysis
Customer analysis
 
Croma ppt
Croma pptCroma ppt
Croma ppt
 
Crm
CrmCrm
Crm
 
Corporate governence final
Corporate governence final Corporate governence final
Corporate governence final
 
Consumer behavior new trends
Consumer behavior new trendsConsumer behavior new trends
Consumer behavior new trends
 
Case study
Case studyCase study
Case study
 

Recently uploaded

Busty Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Service An...
Busty Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Service An...Busty Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Service An...
Busty Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Service An...
ailynolive
 
What Causes Audi Car Battery Failures Solutions and Maintenance Tips
What Causes Audi Car Battery Failures Solutions and Maintenance TipsWhat Causes Audi Car Battery Failures Solutions and Maintenance Tips
What Causes Audi Car Battery Failures Solutions and Maintenance Tips
Woodinville Sports Cars
 
UiPath Automotive PPT explaining about auto AWS.pptx
UiPath Automotive PPT explaining about auto AWS.pptxUiPath Automotive PPT explaining about auto AWS.pptx
UiPath Automotive PPT explaining about auto AWS.pptx
kalolo8435
 
Why Isn't Your Sprinter Van Accelerating Properly
Why Isn't Your Sprinter Van Accelerating ProperlyWhy Isn't Your Sprinter Van Accelerating Properly
Why Isn't Your Sprinter Van Accelerating Properly
Sprinter Gurus
 
HiFi Girls Call Coimbatore 000XX00000 Provide Best And Top Girl Service And N...
HiFi Girls Call Coimbatore 000XX00000 Provide Best And Top Girl Service And N...HiFi Girls Call Coimbatore 000XX00000 Provide Best And Top Girl Service And N...
HiFi Girls Call Coimbatore 000XX00000 Provide Best And Top Girl Service And N...
gajnagarg
 
Girls Call Borivali 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Borivali 9910780858 Provide Best And Top Girl Service And No1 in CityGirls Call Borivali 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Borivali 9910780858 Provide Best And Top Girl Service And No1 in City
77sayre
 
Volvo L35g Wheel Loader Operators Manual
Volvo L35g Wheel Loader Operators ManualVolvo L35g Wheel Loader Operators Manual
Volvo L35g Wheel Loader Operators Manual
Excavator
 
Accenture Song Design for Car Phygital.pdf
Accenture Song Design for Car Phygital.pdfAccenture Song Design for Car Phygital.pdf
Accenture Song Design for Car Phygital.pdf
SuryaKarthikeyan5
 
Latest Car Models with Prices and Specs - Visit Ccarprice.com
Latest Car Models with Prices and Specs - Visit Ccarprice.comLatest Car Models with Prices and Specs - Visit Ccarprice.com
Latest Car Models with Prices and Specs - Visit Ccarprice.com
Ccarprice .com
 
Volvo SDLG LG918 Operation Maintenance Manual
Volvo SDLG LG918 Operation Maintenance ManualVolvo SDLG LG918 Operation Maintenance Manual
Volvo SDLG LG918 Operation Maintenance Manual
Excavator
 
High Girls Call Bangalore 000XX00000 Provide Best And Top Girl Service And No...
High Girls Call Bangalore 000XX00000 Provide Best And Top Girl Service And No...High Girls Call Bangalore 000XX00000 Provide Best And Top Girl Service And No...
High Girls Call Bangalore 000XX00000 Provide Best And Top Girl Service And No...
jimmigarg6
 
Girls Call Versova 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Versova 9910780858 Provide Best And Top Girl Service And No1 in CityGirls Call Versova 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Versova 9910780858 Provide Best And Top Girl Service And No1 in City
maigasapphire
 
Celebrity Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service...
Celebrity Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service...Celebrity Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service...
Celebrity Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service...
tanupasswan6
 
ALPHARD, VELLFIRE PILOT SEAT CATALOG.pdf
ALPHARD, VELLFIRE PILOT SEAT CATALOG.pdfALPHARD, VELLFIRE PILOT SEAT CATALOG.pdf
ALPHARD, VELLFIRE PILOT SEAT CATALOG.pdf
kenyong0701
 
High Girls Call Shimla 000XX00000 Provide Best And Top Girl Service And No1 i...
High Girls Call Shimla 000XX00000 Provide Best And Top Girl Service And No1 i...High Girls Call Shimla 000XX00000 Provide Best And Top Girl Service And No1 i...
High Girls Call Shimla 000XX00000 Provide Best And Top Girl Service And No1 i...
gargruksana809
 
High Profile Girls Call Agra 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Girl Servi...
High Profile Girls Call Agra 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Girl Servi...High Profile Girls Call Agra 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Girl Servi...
High Profile Girls Call Agra 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Girl Servi...
dimplekumaridk322
 
Independent Girls call Service Hyderabad 000XX00000 Provide Best And Top Girl...
Independent Girls call Service Hyderabad 000XX00000 Provide Best And Top Girl...Independent Girls call Service Hyderabad 000XX00000 Provide Best And Top Girl...
Independent Girls call Service Hyderabad 000XX00000 Provide Best And Top Girl...
avanikakapoor
 
VVIP Girls Call Guwahati 000XX00000 Provide Best And Top Girl Service And No1...
VVIP Girls Call Guwahati 000XX00000 Provide Best And Top Girl Service And No1...VVIP Girls Call Guwahati 000XX00000 Provide Best And Top Girl Service And No1...
VVIP Girls Call Guwahati 000XX00000 Provide Best And Top Girl Service And No1...
gargshuriti
 
Curtin University degree offer diploma Transcript
Curtin University degree offer diploma TranscriptCurtin University degree offer diploma Transcript
Curtin University degree offer diploma Transcript
hnugnoy
 
Crain's Detroit Business - Today's Michigan business news
Crain's Detroit Business - Today's Michigan business newsCrain's Detroit Business - Today's Michigan business news
Crain's Detroit Business - Today's Michigan business news
babulkumar76508
 

Recently uploaded (20)

Busty Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Service An...
Busty Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Service An...Busty Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Service An...
Busty Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Service An...
 
What Causes Audi Car Battery Failures Solutions and Maintenance Tips
What Causes Audi Car Battery Failures Solutions and Maintenance TipsWhat Causes Audi Car Battery Failures Solutions and Maintenance Tips
What Causes Audi Car Battery Failures Solutions and Maintenance Tips
 
UiPath Automotive PPT explaining about auto AWS.pptx
UiPath Automotive PPT explaining about auto AWS.pptxUiPath Automotive PPT explaining about auto AWS.pptx
UiPath Automotive PPT explaining about auto AWS.pptx
 
Why Isn't Your Sprinter Van Accelerating Properly
Why Isn't Your Sprinter Van Accelerating ProperlyWhy Isn't Your Sprinter Van Accelerating Properly
Why Isn't Your Sprinter Van Accelerating Properly
 
HiFi Girls Call Coimbatore 000XX00000 Provide Best And Top Girl Service And N...
HiFi Girls Call Coimbatore 000XX00000 Provide Best And Top Girl Service And N...HiFi Girls Call Coimbatore 000XX00000 Provide Best And Top Girl Service And N...
HiFi Girls Call Coimbatore 000XX00000 Provide Best And Top Girl Service And N...
 
Girls Call Borivali 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Borivali 9910780858 Provide Best And Top Girl Service And No1 in CityGirls Call Borivali 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Borivali 9910780858 Provide Best And Top Girl Service And No1 in City
 
Volvo L35g Wheel Loader Operators Manual
Volvo L35g Wheel Loader Operators ManualVolvo L35g Wheel Loader Operators Manual
Volvo L35g Wheel Loader Operators Manual
 
Accenture Song Design for Car Phygital.pdf
Accenture Song Design for Car Phygital.pdfAccenture Song Design for Car Phygital.pdf
Accenture Song Design for Car Phygital.pdf
 
Latest Car Models with Prices and Specs - Visit Ccarprice.com
Latest Car Models with Prices and Specs - Visit Ccarprice.comLatest Car Models with Prices and Specs - Visit Ccarprice.com
Latest Car Models with Prices and Specs - Visit Ccarprice.com
 
Volvo SDLG LG918 Operation Maintenance Manual
Volvo SDLG LG918 Operation Maintenance ManualVolvo SDLG LG918 Operation Maintenance Manual
Volvo SDLG LG918 Operation Maintenance Manual
 
High Girls Call Bangalore 000XX00000 Provide Best And Top Girl Service And No...
High Girls Call Bangalore 000XX00000 Provide Best And Top Girl Service And No...High Girls Call Bangalore 000XX00000 Provide Best And Top Girl Service And No...
High Girls Call Bangalore 000XX00000 Provide Best And Top Girl Service And No...
 
Girls Call Versova 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Versova 9910780858 Provide Best And Top Girl Service And No1 in CityGirls Call Versova 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Versova 9910780858 Provide Best And Top Girl Service And No1 in City
 
Celebrity Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service...
Celebrity Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service...Celebrity Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service...
Celebrity Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service...
 
ALPHARD, VELLFIRE PILOT SEAT CATALOG.pdf
ALPHARD, VELLFIRE PILOT SEAT CATALOG.pdfALPHARD, VELLFIRE PILOT SEAT CATALOG.pdf
ALPHARD, VELLFIRE PILOT SEAT CATALOG.pdf
 
High Girls Call Shimla 000XX00000 Provide Best And Top Girl Service And No1 i...
High Girls Call Shimla 000XX00000 Provide Best And Top Girl Service And No1 i...High Girls Call Shimla 000XX00000 Provide Best And Top Girl Service And No1 i...
High Girls Call Shimla 000XX00000 Provide Best And Top Girl Service And No1 i...
 
High Profile Girls Call Agra 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Girl Servi...
High Profile Girls Call Agra 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Girl Servi...High Profile Girls Call Agra 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Girl Servi...
High Profile Girls Call Agra 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Girl Servi...
 
Independent Girls call Service Hyderabad 000XX00000 Provide Best And Top Girl...
Independent Girls call Service Hyderabad 000XX00000 Provide Best And Top Girl...Independent Girls call Service Hyderabad 000XX00000 Provide Best And Top Girl...
Independent Girls call Service Hyderabad 000XX00000 Provide Best And Top Girl...
 
VVIP Girls Call Guwahati 000XX00000 Provide Best And Top Girl Service And No1...
VVIP Girls Call Guwahati 000XX00000 Provide Best And Top Girl Service And No1...VVIP Girls Call Guwahati 000XX00000 Provide Best And Top Girl Service And No1...
VVIP Girls Call Guwahati 000XX00000 Provide Best And Top Girl Service And No1...
 
Curtin University degree offer diploma Transcript
Curtin University degree offer diploma TranscriptCurtin University degree offer diploma Transcript
Curtin University degree offer diploma Transcript
 
Crain's Detroit Business - Today's Michigan business news
Crain's Detroit Business - Today's Michigan business newsCrain's Detroit Business - Today's Michigan business news
Crain's Detroit Business - Today's Michigan business news
 

Tata nano

  • 1. MARKETING STRATEGY OF PRESENTED BY- Deepak Khandelwal
  • 2.  
  • 3. Contents Idea Generation History Introduction Product Specification Product Features Pricing Promotion Distribution SWOT analysis Post purchase service
  • 4. “ I saw families riding around on scooters with kids standing up and the mother carrying a baby and sitting pillion and decided to do something about it. It started as a quest for an affordable transportation solution”. -- Ratan Tata Idea generation
  • 5. History Tata Motors Limited , formerly known as TELCO (TATA Engineering and Locomotive Company), is a multinational corporation headquartered in Mumbai, India. It is India's largest passenger automobile and commercial vehicle manufacturing company. Part of the Tata Group, and one of the world's largest manufacturers of commercial vehicles. The OICA ranked it as the world's 20th largest automaker, based on figures for 2006. Tata Motors has its manufacturing base in Jamshedpur, Pantnagar, Lucknow, Pune.
  • 6. Tata Motors was established in 1945, when the company began manufacturing locomotives. The company manufactured its first commercial vehicle in 1954 in collaboration with Daimler-Benz AG, which ended in 1969. In March 2008, it finalised a deal with Ford Motor Company to acquire their British Jaguar Land Rover (JLR) business, which also includes the Rover, Daimler and Lanchester brand names.The purchase was completed on 2nd June 2008.
  • 7. . Introduction The Tata Nano was introduced at the 9 th auto expo by Tata Motors in New Delhi, India on Jan. 10, 2008. Tata Nano is made for medium class family it is Small, affordable and great Stylish Car. The car itself is expected to boost the Indian Economy as well as expand the Indian car market by 65%, according to rating agency CRISIL
  • 8. Specification Looks: The snub-nosed car keeps in the tradition of the Fiat 500, Nissan Micra and the Smart. Dimensions: 3.1 metres (10.23 feet) long, 1.5 metres wide and 1.6 metres high. Can seat four to five people Engine: A two cylinder 623 cc, 35 horsepower rear mounted, all aluminium, multi-point fuel injection petrol engine can power the car to top speeds of 105 kilometres per hour (65 miles per hour). Fuel Efficiency: 20 kilometres per litre, or 50 miles per gallon is claimed. Pollution: Exceeds Indian regulatory requirements and can meet strict Euro IV emission standards. In terms of overall pollutants, Tata says the car is better than two-wheelers manufactured in India currently
  • 9. Specification …. Safety: Car exceeds current regulatory requirements with a strong passenger compartment, crumple zones, intrusion resistant doors, seat belts, strong seats and anchorage. Nearest Domestic Car Rival: Maruti 800, part of Japanese-owned Suzuki Maruti stable whose base model sells for about 4,800 dollars -- nearly double the price of the Nano Nearest International Rival: China's Chery QQ which retails for 3,600 dollars. Market: India's car market is a huge draw because car penetration is just seven per 1,000 people, compared to 550 per 1,000 in such countries as Germany or 476 in France, according to the Society of Indian Automobiles.
  • 10. Maruti 800 Tata Nano Engine 800 cc 623 cc Length 3.335 m 3.1 m Width 1.440 m 1.5 m Height 1.405 m 1.6 m Top speed 120 km/hr 90 km/hr Cost 2.25 Lakh (on road) 1.26 lakh (on road)
  • 11. Length:- 3.1 mtr Wide:- 1.5 mtr Height:- 1.6 mtr Weight:- 600 Kg Mileage:- 20 Kmpl Fuel tank:- 15 Ltr Engine:- 623 cc Top speed:- 95-100 Kph Ground clearance:- 180 mm Gear box:- 4-speed
  • 12. Engine Options – Petrol, Diesel, Hybrid, Electric, Compressed Air Petrol Engine 2 cylinder petrol all aluminium Engine 624 cc Bosch multi-point fuel injection (mpfi) Variants Models Ex-showroom prices Nano Standard Rs 1,23,360 Nano Deluxe-Cx Rs 1,51,360 Nano luxury-Lx Rs 1,72,360 Diesel Engine Jointly developed with Diesel Engine specialist FEV 684 cc Smallest Common Rail Turbocharged Diesel engine
  • 13. Vehicle Summary Body Type Hatchback Seating Capacity 4 Transmission 4 Speed Manual Suspension McPherson strut & Independent coil spring Brakes Front Disk, Rear Drum Kerb Weight 580 Kgs Fuel Tank 30 Litres Ground Clearance 180 mm Wheels 12 inch
  • 14. Though the one lakh price tag is not fixed by TATA group, it was the word of mouth of people which fixed that range. This expectation of people creates a big challenge for the company. To accept this challenge the following strategies are followed:- Target costing method Penetration pricing Low pricing policy with minimum profit margin.
  • 15.  
  • 16. Promotion * Enough use of one of the most important element of promotion mix , publicity reduces the necessity of other promotional devices for nano. Nano got publicity in the following ways:- * Publicity as “One lakh car” by mouth to mouth. * Auto expo 2008,New Delhi & Geneva * Publicity through print & electronic media. * Internet will be a major media for advertising.
  • 17. * For other type of promotional activities ,cost factor that is 1 lakh price tag is to be keep in mind, TATA is going to launch its nano mobile for indicom user, nano watches , nano T-shirts available in Westside stores . *Advertising:- TV & other mass media will be less effective, thus too much money will not be invested in this regard . Mainly word of mouth advertising will get more emphasis
  • 18. Online buzz :-Nano has gone beyond the traditional methods of advertising and promotion online . Social Media communities :- Official Orkut community Members - 6,906. Official Facebook Group Fans - 4,210 Highest View Count on You Tube- 303,006 (it was just under 3,00,000 when I began writing this post) No. of Blog Posts - 61,664 TATA have a blog on the official website where they have been discussing quite interesting topics and generally maintaining an active community
  • 19. distribution TATA, it’s business has been extended to the overseas i.e. to the Europe, Africa, U.S & Australia. Hence it has n-number of showrooms in India & outside of India. The exclusive showrooms are the best distribution channels for TATA itself.
  • 20. SWOT analysis STRENGTH Price, mileage, style, brand name, all weather vehicle, first innovation. WEAKNESS Fiber body, low suspension power, low engine capacity, light vehicle, not suitable for hilly areas, delay due to singur violation. OPPORTUNITY Bikers can be motivated, auto rickshaw & second hand market can be motivated. THREAT Other competitors (Honda, Maruti , Tara tiny) not eco-friendly, Govt. may come with new rule.
  • 21. Family of four riding a scooter on wet roads Two Wheeler Market Used Cars Market second hand car user middle and lower income group people.
  • 22. Post purchase service -As Tata is going to provide this car with rupees one lakh only, so it may not give the same service like it’s other vehicles. -But it’s post purchase services will be better than a costlier bike. -Customers may get minimum three services from Tata in any of it’s servicing center, all over the country. -We the future customers, can also hope for additional services from TATA group.
  • 23. Conclusion World is getting tougher day by day being unique is a competitive advantage. Expectations to Nano has proved this . After 100 years to Henry Ford , Tata has proved him again not only he came out of the expectations but also came out with a platform for Indian auto sector . So this as per this project conclusion can be draw as a future car not only of Indian but also if exported than could be to the world.
  • 24. Important questions ? Will the Nano succeed? Is it fair to blame the Nano for the (upcoming) ills of Indian road infrastructure? Is the Nano a car of the future?
  • 25.  

Editor's Notes

  1. Automotive Research Association of India