While Nokia had strengths in its large market share and brand recognition

1. NOKIA
(CONNECTING PEOPLE)
THE UNTOLD JOURNEY - ”NOKIA A BRAND WHICH STAYED IN HEART OF MILLION’S OF
PEOPLE AND TILL ITS FAILURE”

2. HEADQUARTER
THE NOKIA HOUSE,NOKIA’S HEAD OFFICE LOCATED IN GULF OF FINLAND IN
KEILANIEMI,ESPOO WAS CONSTRUCTED BETWEEN 1995 - 1997

3. HISTORY OF NOKIA
 1865 – The birth of Nokia
Fredrik Idestan established a paper mill at the Tammerkoski Rapids Rapids in South-western Finland,
where Nokia story begins
 1898 – Finnish Rubber works founded
This later on became Nokia’s rubber business
 1912 – Finnish Cable works Founded
Arvid Wickström starts Finnish Cable works, The foundation of Nokia cable and electronics business
 1992 – Nokia’s First started their GSM handset
Nokia launched their first GSM handset “THE NOKIA 1011”

4. CONTD..
 1994 – Nokia tune is launched
Nokia launches the 21000,the first phone to feature the Nokia Tune
 1994 – World’s first satellite call
The world’s first satellite call is made, using a Nokia GSM handset
 1997 – Snake a classic mobile
The Nokia 6110 is the first phone to feature NOKIA’s SNAKE GAME
 1998 – Nokia leads the world
Nokia becomes the world leader in mobile phones

5. CONTD..
 1999 – The Internet goes mobile
Nokia launches the world’s first WAP handset, the Nokia 7110
 2002 – First 3G phone
Nokia launched the phone NOKIA 6650 and helped NOKIA to sell billions of its phones in 2005.
 2007 – Recognised as 5th most valued brand
Nokia launches OVI, its new internet services brand
 The largest phone selling vendor from 1998-2012
Nokia used Symbian OS and as of 2012 Apple used IOS, and other phones using Android an
operating system by Google in which NOKIA couldn’t take enough advantage.

8. RIVALS OF NOKIA
1.HUAWEI - MATE20 PRO,P20 PRO,MATE 10 PRO
2.MOTOROLA – MOTO G6,G3,X PLAY,Z PLAY
3.SAMSUNG GROUP – S9,S8,S7
4.HTC – DESIRE 12S,U12 PLUS
5.XIAOMI – REDMI NOTE 5 PRO,NOTE 3,NOTE 6,NOTE7
6.SONY MOBILE – XPERIA
7.APPLE – i4,i5,i6,i8,10

9. CORPORATE GOVERNANCE IN THE NOKIA
At Nokia, we have a range of corporate governance practices in place with various
goals in mind:

10. CORPORATE GOVERNANCE IN THE NOKIA
 To establish a structure in which the rights and responsibilities are appropriately
distributed among the Board members, management and shareholders.
 To ensure that the interests of both our management and shareholders are
aligned.
 To make management accountable for financial stewardship by continuously
reviewing business results and strategic choices.
 To safeguard business integrity and responsible business practices.
 To promote transparency for our shareholders and other stakeholders.

11. Role of the AGM
 Nokia shareholders play a key role in corporate governance, with our Annual General Meeting
(AGM) offering a regular opportunity to exercise their decision-making power in the company.
 Each year around one hundred thousand shareholders are present at our AGM in Helsinki,
Finland, either in person or through a proxy representative.
 The shareholders take resolutions on the use of profits, the remuneration of the Board of
Directors, elect the members of the Board of Directors and the auditor.
 The AGM also reviews the financial statements and the auditors’ report for the past year.

13. SWOT analysis of Nokia
The SWOT of Nokia discusses the strengths, weaknesses, opportunities and threats of Nokia which is one
of the leading mobile handset manufacturer in the industry.
 Nokia lost a lot of Market share to Samsung since the introduction of Android. Nokia tried
to compete with its own Symbian OS but it failed badly.
 In 2014, Microsoft purchased Nokia and launched its own Lumia handsets along with
select handsets of Nokia phones.
 However, in May 2016, Microsoft sold its feature phone handsets (including Nokia brand)
to Foxconn.
 Meanwhile Foxconn who has also agreed to build the new Nokia phone for HMD GLOBAL.

14. STRENGTH
 Largest distributor of mobile phone in mobile phone industry.
 Highly qualified personnel.
 User friendly with many accessories.
 High re-sale value compared to other brands of mobile phones.

15. WEAKNESS
 Low voice quality.
 Less stylish in low priced products
 Heavy sets
 Market skimming prices of high sets
 Very few service centres.

16. OPPORTUNITIES
 Mobile device market is growing
 Well designed and styled sets
 Improvise on quality of camera
 Mini notebooks
 Opportunities to expand the range of products and their prices.

17. THREATS
 Facing strong price pressure from different competitors.
 China mobiles – It has made exact copy of several Nokia phones, literally
pushing the phone out of market
 Apple and different sellers have created a strong pressure.

19. STRATEGY IMPLEMENTATION
 DIFFERENTIATION
 INNOVATION
 PRODUCT DEVELOPMENT
 ORGANISATIONAL CULTURE
 ORGANISATIONAL STRUCTURE

21. 1. OPEN TELECOM APPLICATION SERVER (TAS)
OPPORTUNITIES AVAILABLE IN TELECOMMUNICATION
2. NOKIA LAUNCHES MIKA - THE FIRST DIGITALASSISTANT
CUSTOMIZED FOR TELECOMMUNICATIONS OPERATORS

22. TECHNOLOGY VISION 2020
• Support up to 1000 times more capacity
• Teach networks to be self-aware
• Reduce latency to milliseconds
• Reinvent Telcos for the cloud
• Flatten total energy consumption
• Personalize network experience

23. STARTEGIC OBJECTIVES
 “Wherever, whenever, we believer in communicating, sharing and in the
awesome potential of connecting the 2 billion who do, with the Billon who
don’t ”At Nokia, customers remain our top
 Customer focus and consumer understanding must always drive our day-to-day
business behavior.
 Nokia’s priority is to be the most preferred partner tooperators,retailers and
enterprises.Nokia will continue to be a growth company,andwe will expand
to new markets and businesses. World leading productivityis critical for our
future success.Our brand goal is for Nokia to become the brandmostloved by
our customers.In line with

24. STARTEGIC OBJECTIVES
 Establishing customer relationships are the first priorities.
 Business portfolio strategy focuses on five areas, with each having
 long-term objectives:- Create winning devices- Embrace consumer Internet
service- Deliver enterprise solutions- Build scale in networks- Expand professional
services There are three strategic assets that Nokia will invest in and prioritize:-
Brand and design- Customer engagement and fulfillment- Technology and
architecture

25. FINANCIAL OBJECTIVES
 To promote a profitable and sustainable business activity that meets the customers needs.
 To gain the competitive edge
 To increase the company's market share
 To increase the company's role in relations to social responsibility
 To provide excellent customer service
 Also, for companies to get the customers' trust and support, they need to be honest and morally
right. They have an obligation to ensure the quality of their goods and services.

26. STARTEGY ON SOCIAL MEDIA

27. NET INCOME ON SOCIAL MEDIA

28. VISION AND MISSION
 Vision:
“Connecting people”
 Mission:
 “Build a new winning mobile ecosystem in partnership with Microsoft.
 Bring the next billion online developing growth market.
 Invest in next-generation disruptive technologies. Increase our focus on speed,
results and accountability.

29. THANK YOU
“For your Patience hearing”