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Marketing Plan in 5 Steps
The document outlines the steps to create a marketing plan, including analyzing internal strengths and weaknesses and external opportunities and threats, setting objectives and strategies, defining tactics like segmentation, targeting, positioning, and the marketing mix (4Ps), determining messaging, and setting metrics for measurement, control, and financial planning.
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Marketing Plan in 5 Steps
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- 4. How to makeMarketing Plan
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- 11. Setting the Objective Selling10,000 boxes by the end of this year.
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- 23. Tactics Market Segmentation /Targeting/Positio ning Define the 4P’s of your Product
- 24. Define the 4P’s of your Product or Service
- 25. Define the 4P’s of your Product or Service
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- 33. Measurements Control & CorrectiveActions Example: Sales Objective = 10,000 Sales Per Month = 833
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- 36. Example: Sales Reps. Salaries= 220,000 Brochures = 50,000 PR = 120,000 Direct Marketing = 10,000 TV Advertising = 500,000 Total = 900,000 Financials Budgeting
Editor's Notes
- #4 Objective of Marketing Helps you sell faster and easier
- #21 Psychographic segmentation involves dividing your market into segments based upon different personality traits, values, attitudes, interests, and lifestyles of consumers. This segmentation is advantageous because it allows you to engage in product design and marketing in a focused manner.