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Tap Into the Crowd




  Mandy Jenkins    @mjenkins
 Toronto NewsTrain #TORSocial	
  
What is Crowdsourcing?
•  When	
  you	
  call	
  on	
  your	
  readers/followers	
  
   to	
  contribute	
  to	
  a	
  story	
  
•  Calls	
  for	
  content,	
  news	
  7ps	
  and	
  story	
  
   sources	
  
•  Can	
  be	
  breaking	
  or	
  long-­‐term	
  
•  Involve	
  a	
  li?le	
  or	
  a	
  lot	
  of	
  informa7on	
  
Breaking	
  News	
  Crowdsourcing	
  
Before	
  You	
  Crowdsource	
  
•  Be	
  engaged	
  in	
  the	
  social	
  community	
  
•  Build	
  Twi?er	
  lists	
  of	
  key	
  contacts	
  
•  Have	
  a	
  plan	
  for	
  when	
  you	
  can’t	
  plan	
  
•  Incorporate	
  into	
  story-­‐planning	
  
When News Breaks
•  Open	
  keyword	
  searches	
  	
  
•  Monitor	
  key	
  Twi?er	
  lists	
  
•  Have	
  reporter	
  or	
  news	
  org	
  
   start	
  twee7ng	
  live	
  to	
  get	
  and	
  share	
  info	
  
Transparency Helps
• 	
  Say	
  what	
  you	
  know	
  
• 	
  Say	
  what	
  you	
  don’t	
  know	
  
• 	
  Say	
  what	
  you	
  want/need	
  to	
  know	
  
• 	
  Don’t	
  spread	
  rumors	
  
• 	
  Vet	
  sources	
  &	
  informa7on	
  
• 	
  Ask	
  ques7ons	
  as	
  you	
  gather	
  info	
  
• 	
  RT	
  with	
  context,	
  note	
  if	
  it's	
  verified	
  
Find Sources Fast
Search.Twitter.Com/advanced
Search	
  by	
  keywords,	
  loca7on,	
  7me	
  

Search	
  quickly	
  -­‐	
  before	
  the	
  stream	
  is	
  taken	
  over	
  by	
  
  reac7on	
  
When	
  You	
  Find	
  a	
  Source	
  
•  Connect	
  with	
  eyewitnesses,	
  get	
  contact	
  
   info	
  
•  Follow	
  who	
  you	
  reach	
  out	
  to	
  
•  Have	
  them	
  wait	
  for	
  a	
  reporter	
  on	
  scene	
  
•  Verify!	
  
•  Search	
  venues	
  on	
  Foursquare.com	
  
•  “Mayor”	
  is	
  great	
  source	
  for	
  info	
  about	
  a	
  
   business	
  or	
  venue	
  (employee	
  or	
  regular	
  
   customer)	
  
Search	
  Nearby	
  With	
  Ban.Jo	
  
Search	
  By	
  Loca>on:	
  Geofeedia	
  
Locating Sources
Find	
  TwiBer	
  Experts	
  
•  Twellow.com	
  
•  Listorious.com	
  
•  Tweepz.com	
  
•  Twiangulate.com	
  
•  Muckrack.com	
  
Search	
  Older	
  Tweets	
  
Facebook	
  Search	
  
LinkedIn	
  Search	
  
Crowdsourcing Projects
Google Docs
•  Gathering	
  info	
  using	
  
   Forms	
  
•  Results	
  flow	
  into	
  a	
  
   shareable	
  spreadsheet	
  
•  Can	
  do	
  surveys	
  
Collect	
  Reader	
  Contribu>ons	
  
Collect	
  and	
  Share	
  Sources	
  
Crowdsourced	
  map:	
  Google	
  Maps	
  
Crowdsourced	
  map:	
  MapaList	
  
Crowdsourced audio: Soundcloud
What	
  is	
  cura>on?	
  
(n)	
  The	
  act	
  of	
  organizing	
  and	
  maintaining	
  a	
  
collec7on	
  of	
  media	
  and	
  informa7on	
  
around	
  a	
  par7cular	
  subject	
  or	
  area.	
  
	
  
Social Bookmarking: Diigo
Publish	
  from	
  Cura>on	
  




  Storify.com
Storify:	
  Add	
  Readers’	
  Voices	
  	
  
           Into	
  Your	
  Story	
  

•  Can pull in tweets, public Facebook
   comments, photos from Flickr & Instragram
•  Pulls in video/audio
•  Can import from other Storifys
•  Reaction stories, Twitter fights, tell a
   dramatic story through others' words
Use the Storify Plugin



•  Easiest way to save specific tweets
   and Facebook updates
•  Save specific passages to Storify
•  Save stuff for later, for research
•  All things saved go to your Storypad
Curate Using Timelines




Timeline.verite.co	
  
THANKS!
                    Mandy Jenkins
              mjenkins@digitalfirstmedia.com
                       @mjenkins
               Blog: Zombiejournalism.com
                  These slides & more at
               slideshare.net/mandyjenkins

Credits: Steve Buttry originated some slide images, text

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