What equipment does a brand journalist need for content marketing assignments? A breakdown of the cameras -- still and video cameras -- microphones and other tools we use when on assignment for a client.
In this case, it's an inventory of the equipment we actually took to CES in Las Vegas in January 2015 for one of our content marketing and social media clients.
1. Unpacking the bag -- 9 kgs, including two cameras, six microphones and all the cables that go with them
2. Camera equipment for content marketing -- Everyone has their own preferences but we favour the Canon 7D. The Canon 5D Mark III is the gold standard DSLR for video -- you'll find it in Hollywood -- but you'll be paying for quality differences few of your audience will notice in a YouTube video.
We also carry a Fujifilm X100s. Don't let its retro styling fool you. It packs a world of features into a compact package. It's lighter, less obtrusive and can also shoot video.
Then there's the GoPro -- perfect in a tight spot and also for attaching to moving objects and mounting to a selfie-stick to gain extra height or film yourself talking to camera.
3. Audio equipment -- DSLR's have impressive audio considering but not good enough for broadcast. The Zoom H6 mounts on the Canon 7D (with an attachment Zoom sells). It comes with a selection of microphones and also takes inputs from lapel mics, handheld mics and any other mics you might be using in your situation. It even provides phantom power for condenser mics. There's very little you'll be recording in a brand journalism assignment or a content marketing situation that the Zoom H6 can't handle.
4. Miscellaneous kit -- Once you've packed 9kgs of equipment into a bag, you might not want to carry it too far (even when you've added an extra pad for the strap). A Go Travel trolley folds up compact enough for an overhead locker but is sturdy enough for the job. We were wheeling a laptop, the equipment bag and a third bag through LAX with no trouble at all.
What equipment does a brand journalist need for content marketing assignments? A breakdown of the cameras -- still and video cameras -- microphones and other tools we use when on assignment for a client.
In this case, it's an inventory of the equipment we actually took to CES in Las Vegas in January 2015 for one of our content marketing and social media clients.
1. Unpacking the bag -- 9 kgs, including two cameras, six microphones and all the cables that go with them
2. Camera equipment for content marketing -- Everyone has their own preferences but we favour the Canon 7D. The Canon 5D Mark III is the gold standard DSLR for video -- you'll find it in Hollywood -- but you'll be paying for quality differences few of your audience will notice in a YouTube video.
We also carry a Fujifilm X100s. Don't let its retro styling fool you. It packs a world of features into a compact package. It's lighter, less obtrusive and can also shoot video.
Then there's the GoPro -- perfect in a tight spot and also for attaching to moving objects and mounting to a selfie-stick to gain extra height or film yourself talking to camera.
3. Audio equipment -- DSLR's have impressive audio considering but not good enough for broadcast. The Zoom H6 mounts on the Canon 7D (with an attachment Zoom sells). It comes with a selection of microphones and also takes inputs from lapel mics, handheld mics and any other mics you might be using in your situation. It even provides phantom power for condenser mics. There's very little you'll be recording in a brand journalism assignment or a content marketing situation that the Zoom H6 can't handle.
4. Miscellaneous kit -- Once you've packed 9kgs of equipment into a bag, you might not want to carry it too far (even when you've added an extra pad for the strap). A Go Travel trolley folds up compact enough for an overhead locker but is sturdy enough for the job. We were wheeling a laptop, the equipment bag and a third bag through LAX with no trouble at all.
A presentation aimed at NGOs, non-profit organizations and activists in India about how social media has changed the dynamic with the audience. Delivered in September 2014.
Bahçeşehir Üniversitesi'nde 01.10.2014 tarihinde vermiş olduğum Dijital İletişim dersine ait sunum.
Dijital İletişimci olmak ne anlama gelir? Hangi ünvanlar ne iş yapar? Farklı iş kolları ile nasıl çalışılır?
Tips and ideas for journalists to use their skills to curate their expertise for an audience using an assortment of online tools, including a step-by-step guide to Storify.
Crowdsourcing and Verification For JournalistsMandy Jenkins
A how-to guide for long-term and short-term crowdsourcing projects for journalists, including tips on verifying news and photos received via social media.
Do you wonder how to make sense of what is posted on social media about your organization or event?
Storify is a digital curation tool that allows you to search for elements across digital media such as Twitter, Facebook and Instagram in order to create a coherent narrative. It can be an effective way to freeze in time an online conversation about your mission or campaign. Explore the ways to create an effective Storify for nonprofit organizations
A presentation aimed at NGOs, non-profit organizations and activists in India about how social media has changed the dynamic with the audience. Delivered in September 2014.
Bahçeşehir Üniversitesi'nde 01.10.2014 tarihinde vermiş olduğum Dijital İletişim dersine ait sunum.
Dijital İletişimci olmak ne anlama gelir? Hangi ünvanlar ne iş yapar? Farklı iş kolları ile nasıl çalışılır?
Tips and ideas for journalists to use their skills to curate their expertise for an audience using an assortment of online tools, including a step-by-step guide to Storify.
Crowdsourcing and Verification For JournalistsMandy Jenkins
A how-to guide for long-term and short-term crowdsourcing projects for journalists, including tips on verifying news and photos received via social media.
Do you wonder how to make sense of what is posted on social media about your organization or event?
Storify is a digital curation tool that allows you to search for elements across digital media such as Twitter, Facebook and Instagram in order to create a coherent narrative. It can be an effective way to freeze in time an online conversation about your mission or campaign. Explore the ways to create an effective Storify for nonprofit organizations
Digital & Social Tools for Election CoverageMandy Jenkins
An overview of liveblogs, live tweeting, Twitter/Facebook lists, crowdmapping, curation and crowdsourcing ideas for local newsrooms to use for elections coverage. Given to Gatehouse Media on 9/7/2012.
How To Use Hashtags to Build Your Brand / BusinessCharlie Allred
Have you ever wondered how a company builds community around their brand?
In this presentation discover:
= How to find hashtags to use to attract your niche
= How to use hashtags
= How to expand a hashtag you've created
Use hashtags to build community, market your business & followers of your business.
Establishing YOUR Brand Through Social MediaDonna Duffy
The business landscape has changed and today's businesswoman has to stay on the cutting edge when it comes to social media marketing. Your presence and pertinence have to precede profit. The changes in the digital marketplace happen at warp speed and as we run our businesses and do our jobs, we find it hard to keep up.
During this information-packed presentation, you’ll learn more about enhancing the use of social media to grow your professional brand or your business brand through Facebook, Twitter, LinkedIN, Google +, YouTube, Pinterest and Instagram.
These are slides for a workshop for The Gazette in Montreal on using social media and other engagement tools and techniques in reporting. For links relating to this workshop, check my blog: http://wp.me/poqp6-1Yd
North Florida AMS/NWA Student Chapter Social Media Boot CampTim Brice
This was a presentation given at the North Florida AMS/NWA Student chapter social media boot camp in November 2012. We covered the topics of Google Plus, Facebook, Twitter/Hootsuite and finally how to detect false and fake photos.
Entering the Freelance life as a LeaderMandy Jenkins
When it is time to leave editorial leadership (or you lose your job), news, product and digital leaders have options to leverage their skills and experience.
An overview of tips, tricks, pitfalls and workflows for verifying images and videos from eyewitnesses on social media, presented by Storyful at News Xchange in Berlin on Oct. 30, 2015.
Breaking News and Social Verification - #ONACampMandy Jenkins
Tips, tools and best practices for searching social networks, finding eyewitnesses and verifying social content in breaking news situations (and beyond). Presented June 12, 2015 at the Indianapolis Star for #ONACamp.
For more, see storyful.com
A presentation aimed at working Indian journalists on social media tools and skills that aid in finding eyewitnesses and expert sources, as well as ways to involve readers in the stories they report. Delivered in September 2014.
A presentation aimed at business owners and marketing strategists in India about how social media has changed the customer-business relationship and what lies ahead for all industries in the field. Delivered in September 2014.
How Social Media is Changing JournalismMandy Jenkins
A presentation aimed at young journalists in India about how social media has changed the journalism industry and what lies ahead for journalism jobs. Delivered in September 2014.
How Digital Has Changed News, Leadership and Our Paths to GreatnessMandy Jenkins
A speech I gave to young journalists and educators on leadership, careers and the evolution of digital media at the College Media Associations NYC14 conference in March 2014.
Crowdsourcing for Journalism: KipCamp 2014Mandy Jenkins
Crowdsourcing tools and tips for journalists, including tips on verifying information found on social media. From the April 201r edition of the Kiplinger Fellowship program at Ohio State University.
Crowdsourcing, Searching Social Media and Curation Resource ListMandy Jenkins
Tools to help journalists find eyewitnesses during breaking news, find sources for stories, curate social media and conduct crowdsourcing projects with readers.
Maximize Your Social Media: Branding and JournalismMandy Jenkins
Tips for using popular social media tools like Twitter and Facebook for journalism, as well as crafting a social media strategy to help build your brand. Presented for Newstrain Seattle, 10/2013
Tap Into the Crowd: Searching & Crowdsourcing for JournalistsMandy Jenkins
Tips, tricks and tools for finding eyewitnesses during breaking news, identifying expert sources, conducting crowdsourcing projects and curating social media. Presented 10/2013 at Newstrain seattle.
Social Media Strategy for Entrepreneurial JournalismMandy Jenkins
A brief glance at tips for crafting a social media strategy aimed at journalism entrepreneurs. Presentation given 9/12/2013 for the New Media Women Entrepreneurs Summit at the National Press Club.
Social Tools: Social search, verification, crowdsourcing and curationMandy Jenkins
Handout featuring a number of social media tools for journalism as a companion to presentations given August 2013 at the Summer School for Investigative Reporting at SSE Riga, Latvia.
Tools and tactics for searching social networks on a real-time basis - and how to verify sources, users, info and photos received via these searches. Presented August 2013 at the Summer School for Investigative Reporting at SSE Riga, Latvia.
Finding and Backgrounding Sources Using Social MediaMandy Jenkins
Tools and tactics for searching social networks to find experts and investigate sources. Presented August 2013 at the Summer School for Investigative Reporting at SSE Riga, Latvia.
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
4. • Serve your audience on social media –
and reach a new one
• Feed tweets into your site as a breaking
story
• Use live tweets as your notes
• Helps staff communicate
• Start writing a story in-office from
reporters’ live tweets
5. • Mix play-by-play with context, background
• Pass on quotes, who is there, add media
• Note significant pauses and stops
• Divide and conquer as a team
• Take questions, respond when possible
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8. • Group tweets by keyword
• Find other sources
• Expand your audience
• Organize content for display and archiving
9. • Search for hashtag(s) already in use
• If a hashtag is already in use, adopt it
• If not, choose one that’s simple & unique
• Geographic abbreviation helps
(#SEAStorm)
• Geographic better than branded
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32. • Write a post on this session in
email. Email to
8d58j99skhgyx@tumblr.com
• Take photos or audio. Email
to 8d58j99skhgyx@tumblr.com
• Send tweets with hashtag
#NewstrainNW