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Community Engagement


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Crowdsourcing, curation and community engagement tools and ideas, presented at the 2012 Society of Features Journalism conference on 8/21/12

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Community Engagement

  1. 1. Tap Into the CrowdEngaging Your Community #sfjengage Mandy Jenkins @mjenkins
  2. 2. What is Community Engagement?Listening, joining, leading andenabling conversation with ourreaders to bring them into thenewsgathering process and elevateour journalism.
  3. 3. What it isn’t Promotion/PR Distribution of content An online-only effortSteve Buttry, Digital First Media
  4. 4. 3 Types of Engagement Conversation Collaboration OutreachJoy Mayer, Reynolds Journalism Fellow, University of Missouri
  5. 5. 8 Rules of Engagement1. Respond to replies, comments andquestions (especially questions) everywhere2. Be transparent in all you do3. Ask for help when you need it4. Be thankful
  6. 6. 8 Rules of Engagement5. Make corrections quickly and publicly6. Address criticism without spats7. Be consistent in timing and content8. Dont just push your content out
  7. 7. Let’s Chat Get readers’ input on your work Get them in direct contact with newsmakers and experts Ask them what they want to know from those you coverMore info on chats
  8. 8. Live Chat ToolsCoveritLive/ScribbleLiveYour existing writing/commentingplatform on your siteTwitter
  9. 9. Video Chats
  10. 10. Collaboration:Bringing Readers In to The News
  11. 11. What is Crowdsourcing?When you call on yourreaders/followers to contribute to astoryCalls for content, news tips and storysourcesCan be breaking or long-termInvolve a little or a lot of information
  12. 12. It’s as simple as asking…
  13. 13. Search.Twitter.Com/advanced Search by keywords, location, time Search quickly - before the stream is taken over by reaction
  14. 14. Google DocsGathering info privatelyGet resultsResults flow into a shareablespreadsheet
  15. 15. Crowdsourced map: Google Maps
  16. 16. Crowdsourced map: MapaList
  17. 17. Crowdsourced audio: Soundcloud
  18. 18. Storify: Add Readers’ Voices Into Your StoryCan pull in tweets, public Facebookcomments, photos from Flickr & InstragramPulls in video/audioCan import from other StorifysReaction stories, Twitter fights, tell adramatic story through others words
  19. 19. Curate Using
  20. 20. Connect IRLSeriously!
  21. 21. Remember Real Life?Connect with your readersHave sources meet one another & readersGet story ideasGet feedback on your work
  22. 22. Getting Out of The Office
  23. 23. Hosting MeetupsPlanned “meetups” for those interested inyour beatMaybe a happy hour or coffee meetupMay consider online invitesCould be about a certain topic, or an openforum
  24. 24. Bring Readers Into the Newsroom
  25. 25. Public News Meetings
  26. 26. Bring the Newsroom to Readers
  27. 27. So, how will you engage?
  28. 28. THANKS! Mandy @mjenkins Blog: These slides & more at