Tools and websites to help you use social media more effectively, shape your brand and measure your success.

1. Maximize Your Social Media Resource List
Tools for Monitoring & Measuring Success
Klout:Connect your Twitter, Facebook and other accounts to get your score. Scores run
0-100, the middle is where to be. Also will give you engagement stats on all of your
social interactions.
SumAll:Shows follower growth, reach, shares and more for most social networks.
Twittercounter: Track your Twitter followers over time, compare against others.
Bit.ly: Shortens links, gives detailed metrics on how your links are doing.
Twitter Helpers
Account management: Programs like Tweetdeck, Seesmic or Hootsuite will all make it
easy to watch social streams, schedule posts and shorten links in a hurry.
Lists:Make Twitter lists for your news uses and your audience at twitter.com/lists
Branding Tools
Google Alerts: Set alerts for “your name” –yournewspapersite.com Google.com/alerts
Social Alerts: Set alerts on your name, those on your beat socialmention.com/alerts
Google+ Authorship: Set up your Google+ account through this for help your SEO and
more. plus.google.com/authorship
Watching Trends and Topics
Trendsmap: See popular Twitter keywords on a location mapTrendsmap.com
TameIt: Trending links, keywords and people in your Twitter networkTame.It
MagicRecs: See who is being followed on Twitter right now by those in your network
Follow Twitter.com/magicrecs
Compiled by Mandy Jenkins, 9/2013 zombiejournalism.com