The document outlines various tools and resources for monitoring and measuring social media success, including Klout for scoring engagement, Sumall for follower growth, and Twittercounter for tracking followers. It emphasizes the use of account management programs like Tweetdeck and Hootsuite for scheduling and managing social media streams, as well as setting up alerts through Google for branding purposes. The document also mentions tools for watching trends, such as Trendsmap and Tameit, to stay updated on popular topics and keywords.

1. Maximize Your Social Media Resource List
Tools for Monitoring & Measuring Success
Klout:Connect your Twitter, Facebook and other accounts to get your score. Scores run
0-100, the middle is where to be. Also will give you engagement stats on all of your
social interactions.
SumAll:Shows follower growth, reach, shares and more for most social networks.
Twittercounter: Track your Twitter followers over time, compare against others.
Bit.ly: Shortens links, gives detailed metrics on how your links are doing.
Twitter Helpers
Account management: Programs like Tweetdeck, Seesmic or Hootsuite will all make it
easy to watch social streams, schedule posts and shorten links in a hurry.
Lists:Make Twitter lists for your news uses and your audience at twitter.com/lists
Branding Tools
Google Alerts: Set alerts for “your name” –yournewspapersite.com Google.com/alerts
Social Alerts: Set alerts on your name, those on your beat socialmention.com/alerts
Google+ Authorship: Set up your Google+ account through this for help your SEO and
more. plus.google.com/authorship
Watching Trends and Topics
Trendsmap: See popular Twitter keywords on a location mapTrendsmap.com
TameIt: Trending links, keywords and people in your Twitter networkTame.It
MagicRecs: See who is being followed on Twitter right now by those in your network
Follow Twitter.com/magicrecs
Compiled by Mandy Jenkins, 9/2013 zombiejournalism.com