How Social Media is Shaping Business
•Download as PPTX, PDF•
0 likes•964 views
A presentation aimed at business owners and marketing strategists in India about how social media has changed the customer-business relationship and what lies ahead for all industries in the field. Delivered in September 2014.
Recommended
More Related Content
What's hot
What's hot (19)
Viewers also liked
Viewers also liked (20)
Similar to How Social Media is Shaping Business
Similar to How Social Media is Shaping Business (20)
More from Mandy Jenkins
More from Mandy Jenkins (20)
Recently uploaded
Recently uploaded (20)
How Social Media is Shaping Business
- 1. Photo by kevin dooley - Creative Commons Attribution License https://www.flickr.com/photos/12836528@N00 Created with Haiku Deck
- 4. Photo by bunchofpants - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/51035580274@N01 Created with Haiku Deck
- 14. Photo by otodo - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/38235797@N03 Created with Haiku Deck
- 15. Photo by lonely radio - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/31331368@N00 Created with Haiku Deck
- 16. Photo by damiengabrielson.com - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/41819939@N00 Created with Haiku Deck
- 17. Photo by Mukumbura - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/11738433@N03 Created with Haiku Deck
- 18. Photo by Jon Wiley - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/61436699@N00 Created with Haiku Deck
- 19. Photo by amphalon - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/72427312@N00 Created with Haiku Deck
- 20. Photo by photophilde - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/82182478@N00 Created with Haiku Deck
- 21. Photo by Jhong Dizon | Photography - Creative Commons Attribution License https://www.flickr.com/photos/27636029@N05 Created with Haiku Deck
- 22. More than 19M YouTube views and 1M in sales for Orabrush
- 23. Orobrush fan parodies and videos
- 24. User-suggested recipes from Coconut Bliss
- 25. Photo by xavi talleda - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/46527925@N04 Created with Haiku Deck
- 31. Photo by ahh.photo - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/51052219@N00 Created with Haiku Deck
- 33. Photo by MyTudut - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/48450255@N08 Created with Haiku Deck
- 37. Carpenter Ana White’s blog
- 40. Klout.com
- 41. The Usual Suspects • Fans/followers • Retweets/shares • Replies/comments • UGC submissions • Reach • Klout Score Real Indicators • Intended audience acquired • Reader -> Customer • Conversations generated • Reader -> Participant • New sources acquired • Gains made
- 42. Photo by ianmunroe - Creative Commons Attribution License https://www.flickr.com/photos/86838704@N00 Created with Haiku Deck
- 43. Mandy Jenkins mandyjenkins@gmail.com @mjenkins MandyJenkins.com These slides & more at slideshare.net/mandyjenkins
Editor's Notes
- They expect to be able to reach any business on social media, directly or indirectly. Complaints are expected to be found. (but they don’t call)
- If you make changes, add products, etc., you can get results way faster than you used to
- That was the drive ti go social in the first place
- Corporate CSR programs can be a huge part of this
- Dr. Bob Wagstaff, the founder of OraBrush, gave YouTube a spin and his first video attracted that witnessed more than 19m views and generated more than 1m unit sales in the course of three years.
- NGOs and activists are good at this. Images hep
- To promote a new store opening in Sweden in 2009, Ikea uploaded photos of different showrooms to its General Manager’s Facebook account. The first person to tag themselves on any of the items in the room won that item! People were sharing the photos like wildfire, and Ikea received a boatload of good press from this promotion
- It can every day or every hour, but stay consistent and don’t walk away from your presence. A good reason not to overdo it.
- Coconut Bliss, small, family-owned ice cream company partners with health food organizations and other food makers for contests, blogs, etc. Teaming up with NGOs, charities, schools, activists, etc.
- And the right time of day
- Carpenter Ana Whitr has a blog she sues to post photos of her work, some with how-tos. It all helps drum up business
- Track metrics and adjust accordingly
- Trying to avoid tools, but you should sign up for this one, still in beta Tracks reach, RTS, shares, fan/follower growth across many toolslike Twitter, Instagram, FB