SlideShare a Scribd company logo
https://www.flickr.com/photos/nickpiggott/5212959770
Objects, responsive and perceptive media
Ian Forrester
Senior Firestarter, BBC R&D
@cubicgarden
Object based media
http://thenextweb.com/media/2016/03/09/bbc-r-and-d-object-based-media/
Media + Metadata = Objects
https://www.flickr.com/photos/nickpiggott/5212959770
The idea behind ‘object-based’ media is that you take all the
assets for a given TV or radio show – the video clips, the
accompanying audio, any music soundtrack, and extras like
subtitles and sign language translations
wrap it up in useful metadata and then use software to ‘remix’
it as needed
The objects make the story
Storytelling timeline
http://www.flickr.com/photos/feuilllu/302001867/
http://www.flickr.com/photos/smcgee/234278571
Oral storytelling
http://www.flickr.com/photos/smcgee/234278571
Engaging, participatory, immersive..
http://www.flickr.com/photos/smcgee/234278571
Storytelling with variables
Context, location, environment...
https://www.flickr.com/photos/haaijk/14196995087
Narrative on Rails
http://www.flickr.com/photos/ag2r/4437697015
Media with more potential
Wired magazine Top trends for 2013
Perceptive Media “Breaking Out”
http://www.futurebroadcasts.com
Responsive Radio
http://www.bbc.co.uk/taster/projects/responsive-radio
Perceptive drama
http://www.bbc.co.uk/rd/projects/visual-perceptive-media
Scalable experiences (50000+)
How does it work?
https://www.youtube.com/watch?v=iXKu-b4Afh4
Variations not versions
http://www.imdb.com/title/tt0816692/ Interstellar – © 2014 – Paramount Pictures
http://www.flickr.com/photos/d_lee/2394548742
It’s the small things
Manipulation of audiences feelings
https://www.youtube.com/watch?v=thNvpubJir8
Film has been doing this for decades
http://www.imdb.com/title/tt2096673// Inside Out – © 2015 - Disney
Memorable narratives experiences
http://www.imdb.com/title/tt0259711/ Vanilla Sky – © 2001 – Paramount Pictures
Highly relevant
http://www.imdb.com/title/tt0114369/ Se7en – © 1995 - New Line Cinema
Relevance
https://www.flickr.com/photos/leweb3/6471629995
It will be very hard for people to
watch or consume something
that has not in some sense been
tailored for them
- Eric Schmidt, Google
Some media reaction
http://www.dailymail.co.uk/sciencetech/article-3350076/BBC-experimenting-smart-shows-adapt-personality-male-female.html
Data ethics research
https://www.flickr.com/photos/birgerking/5137440872
Privacy
Security
Ownership
Identity
Data management
Data ethics research
https://www.flickr.com/photos/noodlepie/7256071790
Trust is the foundation of the BBC:
we are independent, impartial and honest
How people understand personal data and trust
https://www.flickr.com/photos/cjc/3140642627
Understanding new models for data negotiation
https://www.flickr.com/photos/dodnewsfeatures/28742900754
Making data visual, understandable & actionable
Ethics of personal data videos
No more shared experiences?
This shared experience?
https://www.theguardian.com/tv-and-radio/2013/dec/16/tv-viewing-christmas-netflix-on-demand
A different shared experience
https://www.flickr.com/photos/cjc/3140642627
The Internet of things
Perceptive Radio
Perceptive media experiences
https://www.flickr.com/photos/tedconference/22645546430
Hyper reality learning experiences
www.imdb.com/title/tt0119174/ - The Game (1997)
Devices working together with media
https://www.flickr.com/photos/schoschie/4294160420
New ways to tell stories
Context is king
Context with new storytelling
Tatori - http://www.imdb.com/title/tt0806910http://www.bbc.co.uk/rd/projects/playlist-button
Media which bends to your context
New types of learning experiences
Storytelling always was/is participatory
Thank you for listening… questions?
Ian Forrester
Senior Firestarter, BBC R&D North
@cubicgarden - ian.forrester@bbc.co.uk

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