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Twitter for Journalists
This document provides tips for reporters on using Twitter effectively. It recommends that reporters tweet more to develop their personal brand, have conversational tweets by asking questions, and use hashtags and tools to monitor stories and crowdsource ideas. Reporters are advised to listen on Twitter by following others in their beat and verify information. Various tools are outlined to help with monitoring hashtags, geotagging tweets, embedding tweets in stories, and signing up for Twitter lists and directories.
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Twitter for Journalists
- 1. Twitter For Reporters Seattle SPJ/ONA || 13 February 2012 @kegill
- 10. 1. Tweet More •Understand the rules of your newsroom http://www.businessweek.com/technology/complicating-twitter-and- journalism-11082011.html • Recognize that your personal “brand” may be more important to you (long term) than the brand of your news organization
- 11. 2. Be conversational •Talk to people (but remember you are publishing with every statement) • Ask questions (in general or directly) • “Be yourself”
- 12. Develop stories • Crowdsourcing:ask community for ideas or information • If you ask someone a question in email or in person, figure out how to ask the question publicly on Twitter (or FB)
- 13. Develop relationships • Ask who to follow • Follow opinion leaders on your beat • Follow public officials on your beat • Follow other journalists on your beat • Then talk to them. ;-)
- 14. 3. Listen What, exactlydoes this mean?
- 15. #hashtags may be more important than individuals
- 16. Tools To Monitor#hashtags • HootSuite.com (iPhone app) • Nearbytweets.com • Topsy.com • Trendistic.com • TweetDeck • Twitter Search
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- 25. Breaking News • Storify • CoverItLive • ScribbleLive • Embed individual tweets or a group of tweets into a story using QuoteURL or Blackbird Pie.
- 26. Verify! Verify! Verify!
- 29. Other Tools • Twitter Lists • Paper.li • Directories: twellow.com • muckrack.com • dev.twitter.com/media/newsrooms • Twitter -> email: twe.pe
- 30. Resources • Twitter tipsfor journalists, Steve Buttry • How should journalists use social media, Nick Kristoff • The new baseline skill set, Steve Yelvington • On Twitter, neither a Luddite nor Biltonite be. Simply be human, Alex Howard
- 31. Credits • Kathy E.Gill, @kegill • Creative Commons : attribution, non- commercial, share-and-share alike • Resources at http://wiredpen.com/
Editor's Notes
- #3 https://twitter.com/#!/heidimiller/status/168099346594795520
- #4 https://twitter.com/#!/pschiendelman/status/168118686501191680
- #5 https://twitter.com/#!/yelvington/status/168123561574268928
- #6 https://twitter.com/#!/yelvington/status/168124234885902336
- #7 https://twitter.com/#!/digiphile/status/168124904728829952
- #9 https://twitter.com/#!/moniguzman/status/168166023906861056
- #10 https://twitter.com/#!/JimMacMillan/status/168134077021560833
- #19 25 km
- #23 HootsuiteGeolocation
- #31 http://stevebuttry.wordpress.com/2011/08/19/updated-and-expanded-twitter-tips-for-journalists/